The world today revolves around social media. Almost everyone has some kind of social media outlet that allows them to communicate with the outside world. Social media is so prevalent now that even businesses have turned to social outlets to attract customers. Observations made in this project were made through the use of social media. The observation made in this project is to show how social media is a virtual community and it allows people to express themselves however they want, social standing in the community, and how people are always connected through social media.
Social media is a platform which enables interactive communication among individuals, communities and organizations. The authors of "Users of the World, Unite!" define social media as a "group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content" (Kaplan & Haenlein, 2010). Social media act a platform for collaborating social interactions and also it continually evolves the opportunities for interactions. By understanding the challenges and opportunities in social media, substantial and persuasive changes can be introduced in communication (Kietzmann, Hermkens, Kristopher, Ian & Silvestre, 2011).
With the introduction of social networking sites such as Facebook, My Space, Twitter and various smaller community based social networking sites it has made the ability of communicating so easy and accessible that people are able 'to sit in one place and know about what is going on somewhere else in the world related to your friend / group / community network' (Nair 2009, Pg 52). This essay will focus on how social networking sites play an integral part of everyday communication in society today and will focus on both the positive and negative effects that social networking sites are also presenting in society today. This essay will finally inform how it is not just the younger generation who use social networking sites to build relationships but how the older generation are taking advantage of social networking sites to form and maintain relationships with one another. During the past decade there has been an influx of social networking sites, which have become an essential element of everyday society. Social networking sites enable the ability to share and create information, form personal as well as business relationships, find romantic relationsh... ... middle of paper ... ...r groups?
Social media is a platform for people to make new friends, discuss there issues and opinions and much more. Social media is a type of networking site where a group of people come together and connect to each other and share their views or we can say that Social media are computer tools that allows people to share or exchange information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During this paper we describe how these media will affect society in a broad way.
Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Now it is made more convenient for us since these can be done on social networks with just a click of a button. Doing things online can offer convenience and widen opportunities, and in general people value it (Online Safety, n.d.). Social networks also serve as a door for self expression. People with social network accounts can share current events in their lives as if it was an online diary. In addition, with the amount of people using social networks, companies can use the huge number of users to their advantage.
Social media around the globe have created a new place of communication and interaction among people and organizations. Social media have given plenty of opportunities to the customers and organizations in adapting different aspects in life. Social networks such as Facebook, Tweeter and Instagram have played a significant role in expanding consumers’ online purchases. People use social media to share their information, advice, warning, reviews, experiences, or any sort of information that are interesting to their “connection” or friends. This can have impact on peoples’ behavior in terms of communication and purchasing.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
Social networking has changed the way individuals interact with each other on a daily basis. The social network Facebook has had a huge impact on this. Social networking has both benefits and downsides. Social networking on Facebook has drastically changed the number of people one can interact with regularly, an individual communicated with the people who were part of their daily lives. In the past, a person interacted and communicated with others from work, school, or in the neighborhood.
Influence Of Digital Social Networks Social networks have immensely shaped as well as changed the contemporary society. Human interactions, in various settings, such as the workplace and social spaces have been extremely re-designed that a person can communicate, interact, and share his or her daily life experiences with whomever he or she pleases with just a few clicks of the button. Digital social networking has influenced all age groups and aspects of human life. Therefore, if implemented in the correct manner, it stands exceedingly useful in helping individuals and entities, such as businesses flourish and become prosperous (1). Digital social networking could be defined as an organization of persons, brought closer, often by relational processes, such as companionship, shared interests, or concepts.