Online Shopping-The Game Changer Case Study

Online-shopping --the game changer
In July 1995, at a time when real economy still held the domination of the market, Jeff Bezos sold the first book on Amazon.com. Twelve years later, in 2008, despite the slumping of world economy, the market share of online retailers kept increasing. Especially Amazon, yet the largest Internet-based retailer in the world, declared a 33 percent profit increase. (Dave Roos, 2008) The phenomenon illustrated the game-changing nature of online-shopping and indicated that the overthrow of the traditional business architecture led to the growing popularity of online-shopping. This passage will explore the game-changing nature of online-shopping in three dimensions：the impact of online-shopping on business; the fundamental

Compared to the traditional way in which consumers had to step into the malls and search for hours before purchasing the goods, the customer-oriented website with refining function enabled users to find their ideal products conveniently. At the same time, the simplification on supply chain by using some linked-desktops and the reduction in operation of real stores saved time and money for the possessors of online shops. (Sam Jayanetti, 2014) By providing shipping service, online-shopping enabled the consumers to do shopping no matter when and where while the sellers could do business through webpages online instead of travelling around in person. Online-shopping expanded the trading scope of business, resulting in an accelerated commerce circulation and an increase in trade opportunities worldwide. For example, Amazon, within its first 30 days of business, sold books to online shoppers in all 50 U.S. states and 45 countries (Dave Roos, 2008). Online-shopping expedited the integration of the commodity markets in different nations and areas and sped up the economy globalization by the trans-national trades. Consequently, online-shopping created benefits for both buyers and sellers and has improved the way of trading