Online Poker Case Study

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Article 17 – Is online poker bouncing back?

Ask an online casino industry analyst what they think of online poker and odds are you will get a diatribe about how the industry is dying. Problems had become rife in the United States, with three of the world’s biggest names being raided and subsequently shut down on the other side of the Atlantic. Profits headed south and membership levels justly did the same. Many had written off the industry entirely, with poker being labeled as more as a novelty within an online casino rather than a necessity. But statistics show that online poker is currently in the midst of a turn around, so was the industry written off too soon?

Depending on whom you listen to, the industry has tailed off more than 20%
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In many ways this caused several to lose focus with regards to the direction of their business. The approach in 2015 has been to streamlined and get back to basis. Many high-profile mergers have taken place, while operating costs have been cut dramatically in order to push forward increased growth. Europe is experiencing the largest amount of growth in the field of online poker, as while 85 nations around the world offer up online poker, 40% of the world’s online gaming revenue comes from the continent. According to the latest report from the European Commission, the online gaming industry is now worth a staggering $14.7 billion with Europe. In fact, the resurgent in online poker player has helped contribute to the 15% growth within the EU betting sector. The United Kingdom is now the leading gambling market in the Europe, with many other countries slowly seeing their business turn around. It seems while the brick and mortar industry has struggled on European shores, the online casino gaming industry has managed to find its feet.

For the past several years the online poker industry has been the ugly duckling of the online casino landscape, just visit any casino portal to see truth of that. After being a mainstay for years, increasing regulations in the United States meant that the game fell out of favour. But after entering a state of recovery,
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But unlike other operators, 888 Casino has truly gone back to the drawing board. Breaking down their usual online casino offering and rebuilding it with Arabic players in mind, it now represents something of interest to that part of the world. Not only that, but they’ve also readdressed the sign-up bonus (to the joy of online casino portal users) to make sure there are plenty of incentives on hand to draw in new players. With a market-targeted platform, big bonuses, and plenty Arabic inspired games, 888 Casino is making viable play to become the number one online casino in the

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