Every day we use the internet or give out our information, we are putting our information and ourselves at risk. We transmit thousands of bytes of data, leaving a digital footprint behind. As we continually place reams of personal information onto the internet, we a playing a risky game with our personal information. Over the last few years, there has been a rise in the amount of information that has been stolen, which has led to more personal data being stolen. In an effort to combat personal data from being stolen, there has been a shift in consumer managed data, and an envisioned future where people will have more control over what information they share and who has access to the information that they do share. With a large part of our daily lives and information being tracked through means of shopping, using the internet, and many other ways, it is vital that we better protect ourselves and our information as we move into the future.
Most internet users do not realize the amount of information that they leave behind every time they browse the web. Every time we browse the internet, we are leaving behind a digital trail, and our security and personal information gradually decreases. As we visit sites, our personal data is stored, tracked, and used by third party people and companies. Many times, we as consumers and as internet users do not realize that this is being done. As the New York Times reports in their article “Shoppers Who Can’t Have Secrets”, it is clear that we are now in a “post-privacy society,” and we really do not k now how much information others have about us, how the people who have this information received it, and if we are really in control.
Today, the data and information that we transmit daily,...
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...y become more technologically and socially connected, we must get a better grip on our personal information and data, and leave a fainter digital footprint in our daily lives.
Works Cited
Khatibloo, F. (2011, September 3). Are you Ready for a World of Consumer-Managed Data?. Forbes. Retrieved November 8, 2011, from http://www.forbes.com/sites/forrester/2011/10/03/are-you-ready-for-a-world-of-consumer-managed-data/
Loftus, T. (2011, September 30). Report: Seismic Shift in Consumer-Managed Data. Wall Street Journa. Retrieved November 08, 2011, from http://http://blogs.wsj.com/digits/2011/09/30/report-a-seismic-shift-in-consumer-managed-data/?mod=WSJBlog&utm_source=twitterfeed&utm_medium=twitter
Singer, N. (2010, May 01). Shoppers Who Can't Have Secrets. The New York Times. Retrieved November 8, 2011, from http://www.nytimes.com/2010/05/02/business/02stream.html
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Davenport, Thomas H., Paul Barth, and Randy Bean. "How Big Data Is Different." MIT Sloan Management Review. N.p., 30 July 2012. Web. 18 Mar. 2014. .
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