Social media has 3 advantages the Public Relations Professionals use to enhance the perception of a brand; “Free” sites to advertise and promote, build short distance relationships with your audience, and increasing exposure of your brand, company, or product. Social media is about relationships as much as tactics and techniques. A strong human element to your brand will help customers trust your credibility and perspective. It has become imperative for a journalist, companies, and organizations to use Twitter, Facebook, or Instagram to get breaking news out faster and promote their publications. You can update your hourly about an event, new item, community involvement, or etc, and easily get out your message.
Nevertheless, if one wants people to share the content, then one has to earn the attention of the people by produce astonishing stuff. Moreover, this will attract individuals to you and even induce people to share that information or pictures with other people. Second, one can create an own website that has online content that people care about will drive a business such as videos and blog posts. (17) Third, companies can send emails about entertaining, valuable and customer focused information. To sum up, social media, creating your own website and sending emails are several ways that it can engage a person to respond in a positive manner.
It becomes accessible to anyone with internet access; thus this is the reason more than 89 million people use Facebook, Twitter, and LinkedIn almost everyday. This is why businesses and organizations use social media. They can easily voice their opinion or message and it resonates from users as it come from a trusted party source. This form of marketing is driven by word-of-mouth, means an inexpensive platform for businesses and organizations to implement marketing campaigns. SEO and Social Media Marketing should come hand in hand with your marketing campaigns.
Interactivity refers to a user-centered interaction with machines, messages, or other uses (Liu, 2002). Interactivity can be simple in certain context by filling out blogs but can as well be difficult by keeping the consumers happy. The marketers must work quick and able to respond rapidly to keep the business on a positive note. In her article, Sundar tells that studies show that when business increase levels of interactivity can lead to more positive attitudes and higher reviews to the page (2011). Being able to quickly respond to the customer gives a more personable feel for the customers to have with the company.
Create compelling content The first step is to create compelling, interesting and useful content. This is a way of building trust and credibility for your products and services once your customers trust you for the quality you offer. Putting to use free tools such as WordPress for writing blogs, YouTube for video sharing, and Slideshare and Docstoc to host ebooks and various presentations, sharing compelling content is easier now more than before. Embrace social media optimization Reframing your content to suit social media playfield is important in reaching your prospects. Most individuals visit at least a single social site daily and through social media networks such as Facebook, Twitter, LinkedIn, Google+ among others you can market your content.
It can make you able to learn about your customer’s needs and provide personalized customer service. Online PR Request clients to learn about, talk about and share involvements with your brand and trace and apply brand supporters. It can Cross promote other paths of marketing in a positive way. Online Public Relations help out to make the difference in achieving your objectives and aims. It increases your profile through hostile outside outreach will better position you to protect new business opportunities, steer arrival into new markets and excite growth and productivity.
Remember that one of the successful Facebook strategies you should adapt is working for the interest of your audience, rather than always directing benefit to your business. Keep your content full of information and be honest in what you are displaying. Look into every minute detail and always respond to the queries of your customers. Remember to interact well with your fans as well. Otherwise, they could potentially give negative reviews about your business.
Rather than giving permission to advertisers of all varieties, Google Adsense puts the power in your hands to choose which ads make the most sense for you, your business and your target audience. Google defines its AdSense program in the following way: “Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you’ll finally have a way to both monetize and enhance your content pages. It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.” Google further hails AdSense as “The flexible, hassle-free way to earn revenue online.” So, is what they say really true? Does it really work and more importantly, does it really work that well?
Facebook is a perfect website or instrument to help the business to promote their business because they can fill it with important information about the business and allow people to discover the benefits and purpose of the business. In this website, they can put anything like videos, announcements and many more to advertise their business. It also allows the people or the customers who tried experiencing their services to rate the business base on their performance, and they can suggest freely by just messaging and commenting to their Facebook page, profile or group. Although, it takes time to develop a relationship with the potential customers but it will be all worth it if the company built a strong foundation with the customers and gain their loyalty and trust. Influencing the customers to purchase a product, the company needs to consider the perception of the customers in the brand.
Share quality and engaging content If you share quality and engaging content on your social media profiles, you are likely to get more followers than just promoting your own blog or service. Share blogs, videos, and images from other sites and tell them why you think it's interesting. A good start is to share infographics. These are images that digest complex information into interesting pieces of information through graphics. Add to your email signature Add your business's social media profile and encourage your employees to do that in their business email as well.