Online Dating In Modern Society

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Modern society is a society of high technology. The Internet is gripping the world and all spheres of human activity. Online stores provide an opportunity to make purchases without leaving home; online translation allows you to view TV shows, news programs, and so on. The exchange of information, job search, communication between people, and leisure pass in a virtual world today. The Internet increases people’s capability. Social media “makes people more productive. We no longer look for the news or things of interest - they find us” (Qualman 239). The primary function of the Internet for society is communication. In today’s world, it is a commonplace for youth use web technologies for communication. Moreover, social networking has become a…show more content…
Online dating has become popular among people of all ages by allowing them to choose exactly the right person. According to Barbara Mantel, “One in ten American adults has tried online dating, and nearly sixty percent of Internet users say it is a good way to meet people” (265). Modern technology offers users to look for a partner on the Internet, taking into account a variety of features. Dating online has become popular not only among young people but also among older people. Some sites target users seeking short-term relationships while others offer their services for those who are wishing to find a life partner. Online dating is a simple and easy way to meet people with similar interests, beliefs, and attitudes. It also does not require people to go out after a hard day; they can find their loved ones sitting comfortably in their favorite…show more content…
Qualman in his book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” states: " In business, [social media] is not just for marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company 's overall strategy. Whether a business is large or small, its overall success will be partly owed to its success within social media. Social media is living and breathing, and it touches every part of an organization from customer service and frontline sales to human resources and information technology." In fact, companies use the sites to communicate with customers, get feedback from customers, inform about upcoming events, and build long-term relationships with customers. Many companies pay great attention to the development of social media marketing. Each company uses social media in different ways. Companies open their corporate pages in social networks. Maintaining a corporate page on the social network allows companies to promote the brand, product, or service; carry out advertising and marketing campaigns; strengthen the position of the company and its products on the market; and analyze demand by assessing quantitative indicators, attendance, citation, and
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