Omidyar's Creative Process

Robert Stenberg and Todd Lubart once said, “People are not born creative, rather creativity can be developed”(Presley). Due to how systematic the world has become creativity is not appraised rather ‘expected’, overlooked, or seen only appropriate during specific times concerning specific situations. People no longer pay attention to creativity because the general public tends to live by the books, we are told how to do something and settle for that instead of trying to find and learn new and different ways to do the same thing (Amabile, 1998). The fear of taking risks and being judged by others and the competitive environment we live in has made use believe that only a few are capable of being creative and those who are, excel in innovation

There must be relevant mindsets behind the creative process in order to engage with creativity (Patterson & Kerrin). “Think Different” Apple’s slogan is certainly what Steve Jobs must have done in order to revolutionize the digital world by providing various apple products. Thus, many of the ingredients discussed in this essay are essential for the development of the ‘right’ creative mind set instead of just ingredients of the creative process that lead to innovation because without a relevant mindset creativity wont spark in the first place. Furthermore, because creativity happens in our brains understanding how the brain functions is key to understanding the process of creativity. Your brain is also in charge of your emotions and if you are a very emotional person this may affect the success of your creative process. Studies conducted by (Mueller & Staw, 2005) and (Isen, 1993) to name a few, found a link between positive moods and innovation (Patterson & Kerrin), thus your mood will be reflected in your

Steve jobs once said “creativity is connecting things” and to associate means to be able to connect related concepts and ideas together. This was also known or described as the ‘Medici’ effect’ by Entrepreneur Frans Johansson because of how the Italian Medici family brought together people from different backgrounds and educations such as poets, scientists, sculptors, philosophers and architects and as a result their combined work lead to the Renaissance the most innovative era known. Furthermore, innovators must find the necessity to “question the unquestionable” and change the ‘status quo’. If one asks questions that are not answered yet it, either he or she will be inspired to create or find the answer or inspire someone else to do the same. Questions such ‘why?’ ‘Why not?’ and ‘what if?’ improve or build on the existing processes because they challenge precedent assumptions. According to Roger Martin for instance, author of ‘The Opposable Mind’, innovators are capable of understanding or agreeing with two opposing ideas without panicking and settling for one idea instead of the other, they manage to produce fusions. Thus, they learn by disagreeing and asking for justification just like Pierre Omiydar claims he grew up doing (Dyer, 2009). However this requires confidence and illustrates how the personality of an individual directly affects the creative process.