Old Spice Commercial

Old Spice: The Man Your Man Could Smell Like The commercial observed in this essay is the first of a series of Old Spice commercials. Old Spice is a brand of deodorant and body wash – other male hygiene products as well – that came to the public’s attention via the comical advertisement methods they used. Instead of going to stereotypical way and sexualizing females for their advertisement purposes – presumably a tactic that would work better, considering who their audience is – they went the route of using a sexually appealing male to attempt to sell their product. The commercial uses Ethos, Pathos and Logos in the form of irony to sell their product in an appealing fashion to their audience. Ethos is defined as describing the guiding

They draw the person in further, if only for a few seconds, and attempt to sell the product. With that being said, this commercial seems to almost be straight out of a fairy tale. It has, of course, the attractive man meant to be the prince. At one point, he is actually on a pure white horse riding in front of the setting sun. They also use symbolism in the sense that a “prince” should be able to make any girls’ dreams come true. This man makes diamonds appear in his palm along with the “two tickets to the thing that you love”. He is at one point on a yacht, a clear symbol of wealth and financial stability, and he is always in the most majestic of scenery. These are all traits that young girls and even young women idolize in the perfect man – pairing that with a product makes them believe that they could have that dream man if they bought that product. That, in its own way, is another symbol in the commercial – the fact that the women watching were looking for their Prince Charming. The advertisers drew the women in with the promise of that man with the purchase of their

It also is the Logos element of this commercial. Irony is defined as the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect. In most commercials, it is normally the man of the audience that is being appealed to with sexually attractive females on screen. This is done depending on the audience and depending on the reaction the advertisers think that they will receive in using a sexually appealing female. In some commercials, you do see both men and women, but statistically, it has mostly been women. In this commercial, it is the women of the audience being appealed to by a sexually attractive male on screen. The advertisers reversed the roles in a comedic way – not one that was not usual at all. They took a typical advertising mechanism and turned it on its head. They kept the commercial lighthearted, but the message was sent nonetheless and the audience listened. Women were being appealed to in hopes that they could get their man to go out and buy this body wash even though it was a man’s