Introduction The case study, Have Yourself an OfficeMax Holiday, details one company’s holiday marketing strategy to change society’s perception of its business. At the time of the case study in 2008, the company, OfficeMax, was a publicly traded company and one of the largest office supply chains in the world, with retail stores around the globe (OfficeMax, 2008). Its business was seasonal in nature, with business-to-business sales being high in January as companies restocked depleted office supplies
Gateway Inc. Issues: · The US personal computer market continued to struggle and Dell had just lowered its prices about 20%. As a result, its stock price rose 13% and it gained more market share. · How should Gateway respond to Dell and its recent price cuts? o Lowering Gateway prices could jeopardize gross profit margins o Conversely, unit sales were already down so there was the threat of additional sales loss · Resource Allocation: o Should Gateway focus on US consumer
THE TJX EFFECT." InformationWeek 13 Aug. 2007: 36. Print. Robbins, Stephen, and Mary Coulter. Management. 10th ed. Upper Saddle River, New Jersey: Pearson Education, Inc., 2009. 60, 196-197, 326-328, 356. Print. Solomon, Michael, and Mike Chapple. Information Security Illuminated. 1st ed. Sudbury, MA: Jones and Bartlett Publishers, Inc, 2005.61-66, 100, 112, 120. Print.
They may include categorized lists of all their available products and/or services on their website for users to search through, making it easier for customers to find what they are looking for. An example of this type of marketing strategy is the OfficeMax website, where there are several different categories of office supply materials, each with its own products. A B2B site, on the other hand, is based on a consumer based strategy. Because they have to meet the exact needs of a variety of different
400 vehicl... ... middle of paper ... ...e. The express package and freight market is highly competitive, which could affect the growth of the company. Key competitors of the company include United Parcel Service, Inc, U.S. Postal Service, DHL International Limited, Con-Way Inc., Geodis SA, and TNT NV, among others (GlobalData, 2014). Increasing fuel prices. An ongoing and future threat is the rising prices of fuel. Fuel prices and supply levels can be influenced significantly by international
The bid was originally announced in February. Office Depot bought OfficeMax two years ago, reducing the Big Three in office supplies to the Big Two, at a time sales were in serious decline as rivals like Amazon.com and Walmart among many others were stealing market share. Staples also fights with the likes of Costco Wholesale
Pharmaceuticals to declare bankruptcy, the company was restructured and renamed. Since then, Medifast has become one of the fastest growing weight loss companies in the United States. In 2013, Medifast posted $356.89 Million in revenue (Medifast, Inc., 2014) and has seen revenue growth per share climb to 22.1% over the last five years (Gurufocus, 2014). This growth is no longer associated with just doctors and their patients. In 2003, Medifast expanded their market reach beyond doctors. With the