Office scheduling and hours. When considering office hours and methods for scheduling patients, the office manager must consider both the market and the mission of the organization. In this case, the mission is to provide personalized care with technology options to meet the needs of diverse populations. The market survey has already identified a large presence of high-tech firms. Therefore, the practice should consider offering opportunities to schedule appointments online, providing medical test results via email or medical portals, and use of electronic billing (Ho, 2007).
Often, the unpleasant wait time experienced by patients, results directly from unrealistic expectations when scheduling appointments (Huang, Hancock, & Herrin, 2012).…show more content… After an organization has determined the staffing mix, needs, and benefit distribution, a detailed job description should be developed and distributed to recruiters, placed as advertisements, handed out at national conferences, and marketed through the internet. Responses to the advertisements need to be carefully screened to avoid wasting both the interviewer and interviewees time. Scheduling an onsite visit is vital and needs to include the candidate’s family members. Throughout the process, communication must be maintained between the organization and the candidate (Hariharan, 2014). Investing in a well thought out recruitment strategy is key to finding and retaining candidates who are a good organizational…show more content… The four forms are exploratory, descriptive, hypothesis testing, and predictive. An exploratory objective strives to find the source of the problem. A descriptive objective endeavors to detect new markets or issues. Hypothesis testing serves to trial cause and affect of two related items. And, a predictive objective attempts to predict service demand (Berkowitz, 2011). The principal marketing research objective for the new location physician practice would be predictive. Understanding the community’s medical needs will position the medical practice to offer services most relevant to the new location. One illustration would be to determine the market desire for telemedicine. After establishing an adequate demand for provision of telemedicine service, the medical practice may wish to embark on hypothesis testing. For example, the practice may try to establish the impact of telemedicine on the need for same day appointments and then assign scheduling or telemedicine resources