Introduction
The Odwalla Juice Company was founded back in 1980 when three friends Greg Steltenpohl, Gerry Percy and Bonnie Bassett started squeezing fresh oranges on a hand juicer. It did not take long for the people of Santa Cruz to start talking about the fresh taste of Odwalla. The company established tremendous brand loyalty and profits were rising 30% per year. Before they knew it, the company that the three friends had built from home was worth more than 90 million dollars (Baker, 1998). The Odwalla juice buzz spread quickly around the increasingly health concious market because of they unique acid based rinsing technique they used. The majority of other companies used a pasteurization method which the Odwalla team argued that pasturization “affected the taste of the juice and was unncecessary” (Melvin, 2011, Pg. 656).
E-Coli Outbreak
Odwalla had enjoyed 16 years of fame and fotune and reigned king of the freshly squeezed fruit juice drinks up until October 1996 (Melvin, 2011, Pg. 656). There was a massive E-coli outbreak up and down the western part of the United States and western part of Canada which was soon traced back to Odwalla fresh apple juice. Washington state health officials confirmed the link between the E. coli 0157:H7 cases on Novemeber 5th. Odwalla found itself on the brink of a collapse; as the event played itself out, more than 60 people became sick after drinking the juice and a 16 month old child died. Instantly Odwalla’s stock price feel over 30% and sales plummetted by 90%. Just when it could not get any worse, personal injury lawsuits started piling through the door (Baker, 1998).
Picking up the Pieces
Odwalla did not hesitate to address this tragedy, beginning w...
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... to Williamson’s quick reaction plan, Odwalla recovered without going out of business. The Odwalla Juice Company is now backed and owned by Coca-Cola an industry leader when it comes to business ethics. If Odwalla leadership would have addressed their acid-rinse method and the 8% of bacteria found in their fruit this could have all been prevented. Former Odwalla CEO, Williamson did a an amazing job in salvaging what little reputation the company had left and kept the company in business which only suffered one year of harsh losses and criticism. The consumption of Odwalla into the Coca-Cola company insured that the Odwalla experience lives on and may have be good for them in the long run. Odwalla was a wake-up call to the food and beverage industry and will remain an example for years to come. E-coli are very deadly bacteria and should not be taken lightly.
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
If you bought a smoothie recently you may have been shocked at the price. Jamba Juice is a well-known smoothie chain, and it strives in promoting a healthy living style. When you bought this smoothie you maybe thought you were paying for the health benefits or quality. But that isn’t true, you were paying for the product and materials that went into serving that smoothie. Jamba Juice was simple back in 2008, only serving smoothies, but began a strategic move to transform. Consumers wanted more than something they can drink, they wanted food too. Jamba’s mission to transform began and the prices changed with it. By 2014, Jamba Juice began serving fresh juices, whole food smoothies, nutritional smoothies and food items (“Jamba Juice,” n.d.). But why did smoothie prices have to change? Well, many factors contribute to the cause.
How do we solve a situation when a company’s reputation is on the line? As a crisis manager it is important that we get to the bottom line to figuring out what product or products that are causing many kids to fall ill. It is our goal for Nutritional Foods Inc. to have great satisfaction with all are products, when health problems arise it’s are obligation to determine, analyze, and fix the situation. As of right now, all we know from hospital reports are kids were treated from food poisoning after eating unpasteurized apple products from Nutritional Foods (“The case of Nutritional Foods,” 1998).
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
The idea of pasteurizing milk bagan in the 1920s, and later became an aspect of everyday life in the 1950s. Milk that has undergone this process is normally prefered since it is sterilized, therefore lowering the chance of human illness. However, it’s not the 1950s anymore, and the idea of pasteurizing milk has lost its luster for the people that now prefer raw milk. Unlike the milk that most Americans consume, raw milk has not been pasteurized, or quickly heated to a high temperature to kill harmful bacteria. In raw milk, these bacterias haven’t been removed, leaving people at risk. E. Coli, salmonella, and listeria are only some of the bacteria that raw milk carries, all of which can cause sickness, or even death. Common affects of consuming raw milk are diarrhea, stomach cramping, and vomiting, but it's the rare ones: kidney failure,paralysis, and death that causes raw milk to be illegal in half of the states and illegal to carry over state lines in its final form. Nevertheless, people still actively seek out and consume raw milk because they believe its nutritional values to be greater. Controversies surround this topic on whether organic food
In 1886, something extraordinary took place in the hands of a curious pharmacist that changed and shaped not only America, but the also rest of the world forever. From this ordinary pharmacist, named Dr. John S. Pemberton, came a distinctly flavored syrup that was tested and retested several times. After taking it to the local pharmacy down the road in Atlanta, Georgia, he sold about nine servings a day (Pendergrast). Little did Dr. Pemberton know that his product would skyrocket to about ten billion gallons a day almost two hundred years later. As soon as Coca Cola began, it spread rapidly making what is considered today to be the greatest refreshment ever known to man ("Coca-Cola History").
In 2001 union workers sued Coca-Cola this time in Colombia (NACLA, 1967). The reason for the lawsuit was the violence and threats against union workers. During a yearly meeting of shareholders in 2005, Coca-Cola stated, “our company and our bottling partners have been accused of complicity in the murder of union members and the ongoing intimidation of union members and of the suppression of union activity in Colombia. The allegations are not true” (PBS, n.d.). The problem was treat with little importance until 2003 when an international boycott supported by SEIU started, and then Coca-Cola took it more seriously (Bloomberg, n.d.). This lawsuit was disappointing for the Colombian workers since Coca-Cola and its bottlers were found innocent by the Colombian courts(PBS, n.d.). After a period of time, this case was reopened in the United State where Coca-Cola archived to have “its name removed from the lawsuit” (Bloomberg,
Since 1990 when Kirk Perron first founded Jamba Juice, the company has targeted fitness enthusiasts in an effort to create a drink for them that was nutritious and convenient. In many ways that dream has become realized, the Jamba Juice smoothies have become a staple for many recreational and serious fitness enthusiasts around the country. However, with the environmental sustainability movement beginning to gain steam, the smoothie company is being forced to reevaluate their business model, specifically the Styrofoam cup that has been utilized since the company’s inception.
The major ethical issue face by Coca Cola in recent year was concerning sale of hazardous product which affected the health of few consumers including school children. This incident took place in Belgium where Coca Cola beverages found themselves in middle of an accusation of selling poorly processed batch of carbonated drinks which made initially 10 people ill and later the number swelled to 100 which also included school children. This was a contamination scare incident that took place in June 1999. This damaged Coca Cola customer base harming their confidence in the product as it was relating to the production and sale of hazardous product. Two main problems that were identified by the company relating to their production and distribution were ‘‘Off-quality’’ carbon dioxide that affected the taste and odor of some bottled drinks, and an offensive unusual odor on the outside of some canned drinks which were later identified as sulphur odor. This odor has an increasing intensity when the cans were placed in vending machines to sell.
Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice company, Tropicana .I chose this company because this was a juice that I had grown up with .I hope to be able to answer there questions for myself and you ,the reader.
Some of our group improvement programs incorporate the "Parivartan" and "Pragati" retailer preparing program, Career Development focuses to prepare youth and make them employable, ladies strengthening program as stated in “COCA-COLA ZERO – ONE OF THE COCA-COLA COMPANY’S MOST SUCCESSFUL AND SIGNIFICANT INNOVATIONS –– NOW IN INDIA (2015)”.Because of its waste concentrates, Coca-Cola was condemned for dirtying the close-by crisp water and ground water and soil; as a result of this issue, ranchers are experiencing water shortage. Regardless of all these social and social issues, clients are utilizing Coca-Cola due to its solid image notoriety everywhere throughout the
The pomegranate (Punica granatum L.) has been highly praised favorite table fruit from the ancient time. The potential nutritional, medicinal values and pleasant flavor with sweet acidic taste have been gain consumer appeal globally. That indicates the great scope for the industrial processing in to value added product, which is scarce in the India. The major problems faced by the processing industries are that the pomegranate fruits are available only for a short period (February to March). Heavy turnover of produce creates glut in the markets and the growers are bound to sell their produce at a non-remunerative price. It clearly brings out that the commercialization of pomegranate variety will be determined by its ability to provide stable processed and viable product of high value. The fruit beverages production has been become an important commercial at industrial scale after 1930 (Makwana et al., 2006).
The purpose of this report is to analyse a new product released into the market within the last three years. Reboot Your Life Juice was launched in 2012 and is created with a patented HPP (High Pressure Processing) technology. It contains only fresh fruits and vegetables. The product sets itself apart from most commercial juices, which are usually processed with heat and contain unnatural ingredients.
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging