Objectives Of Tourism And Tourism

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TOURISM AND DESTINATION MARKETING:
Buhalis (2000) sees destination as “complex networks involving a large number of co-producing agencies supplying a wide range of products and services. Destinations are an amalgamation of tourist products, offering consumers with an integrated experience”. He opines that the primary objective of any tourist destination is attracting and keeping the consumer interest in tourism products and services as to the specific tourism potential (Ispas & Saraga, 2011).
Destination marketing is “a proactive, strategic, visitor-centered approach to the economic and cultural development of a location, which balances and integrates the interests of visitors, service providers, and the community” (Destination Marketing Association …show more content…

It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services (Ford & Peeper, 2008). Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generate overnight lodging for a destination, visits to restaurants, and shopping revenues. They are directly responsible for marketing the destination brand through travel and tourism “product awareness” to visitors. Destination Marketing Organizations (DMOs) produce billions of dollars in direct and indirect revenue and taxes for their destination’s economies with their marketing and sales expertise (Destination Marketing Association International, …show more content…

Trade fairs: according to the minister of tourism “out of all tourism events, tourism trade fairs are the most fun and the most dynamic. Tourism board leads delegations to tourism trade fairs, and they invest time and resources in attending these tourism trade fairs”. According to Amla (2014), the Seychelles islands had a brand-new look at this year’s World Travel Market in London, United Kingdom as the Seychelles Tourism Board (STB) launched a new official destination video, along with updated information brochures and a new website – a site that showcases galleries, calendar of events and programmes, live webcam, video gallery, local music and everything you need to know about

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