Executive Summary
Oasis bicycles is a Taiwan based company that designs and sells a variety of bicycles for both road and mountains. It is spread across four continents and also a good example of a global company. It is considered as one of the largest bicycle manufacturing company with sales around $800 million. Almost 93 percent of which comes from outside Taiwan. Oasis bicycle also faces new challenges everyday due to the change in bicycle industry and major factors affecting the macro-economic scenario. Management have further expansion plans into the Netherlands and possibly further into the US, India and Brazil. As figures suggested, the company is well placed in its business category and can take risks of entering new market. The main objective to expand in these countries is to become the leaders in bicycle industry.
Bicycle Industry in Netherlands in 2012
In 2012 sales of new bicycles reached 1,035,000. The economic crisis and low consumer confidence had an inevitable effect on sales. The number of bicycles sold was down 13.6% compared to 2011 (1,198,000). The drop in turnover was in step: down 14.8%.
However, purchasing consumers still seem to go for security and are willing to spend money on high-quality bicycles. As a result, the average amount of money spent at specialised dealers increased (0.4%) at an average of €964 spent on a new bicycle. In contrast, the average price in the total market dropped to €724 (-1.3%).
All types of bicycles have seen a drop in sales, but the electric bicycle is doing relatively well. In 2012 sales of electric pedal-assisted bicycles reached 175,000. The fact that the one million E-bikes was sold this year is further proof of the popularity of this rather new product group.
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...he number of electric bicycles in traffic may have implications for infrastructure
Conclusion:
The conclusion may be drawn that promoting the use of electric bicycles may positively affect mobility, health and the environment. The Dutch will cycle more often and longer. This will probably not lead to less congestion, but will result in better accessibility. More Dutch will meet the NNGB and they will also gain weight at a Lower pace. And finally a net positive effect can be expected on climate change, due to reduction of CO2 emission.
As stated before, these estimates assume a maximum effect, where possession of electric bicycles in future will be as high as possession of standard bicycles now. The actual size of the effect is dependent on the degree to which electric bicycles will become accepted in the Netherlands and among which target groups this will
In the 1990’s, Harley Davidson saw tremendous growth and looked for resolutions to its one problem of balancing production with its soaring demand. In 1996, Harley announced “Plan 2003”. “Plan 2003” was a huge undertaking to increase its production capacity, introduce several new models and increase international expansion. At the end of this planned expansionary period, Harley’s sales had grown tenfold over just 23 years. However in 2007, domestic demand was starting to slip, as several economical factors...
Allstate insurance is the second largest property and casualty insurance company by premiums in the United States. Allstate insurance handles about 12% of the U.S home and auto insurance market. (Allstate, 2014). Many of Allstate’s customers fall under what one could refer to as a traditional selection of insurance for automobiles. Recently, Allstate has noticed a major shortcoming in lifestyle insurance, which includes coverage for motorcycles, boats, and other recreational vehicles, in comparison to its competitors. The motorcycle insurance sector is a 10.4 billion dollar industry and growing (PRWEB, 2012). The U.S. Department of Transportation website reports some astounding figures, including that 5,370,035 motorcycles were registered three years before the article, 7,138,476 motorcycles registered at the time of the article, and grew to 9,477,243 registered motorcycles at the end of 2012 (NHTSA, 2013). It is obvious as to why Allstate would identify motorcycle insurance as a worthy lifestyle product to devote marketing research dollars into in order to develop new strategies for cornering a share of the market.
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External Opportunities • More people (94%) have new requirements for bicycles; the customers need bikes in different fields. • The popularity of Lance Armstrong has increased the interest on road bike, which represent 5% of the market. • The growing interest in cycling this is result in magazine coverage and the using of bikes and accessories in window displays that related to cycling.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
It is a known fact that technology that is developed in motor sports will eventually trickle down to the automotive industry. However for a long time this has been happening with gas powered technology and safety innovations. Recently, there has been a startup of a new form of motorsports that focuses on Earth’s environmental status. Formula E is one of the ways to spread social and political awareness and interest in electric vehicles. To make the car a sustainable and innovative platform. The goal of this research paper is to answer the following questions: how fast will the technology trickle down from motorsport to everyday life, are these efforts worth it, will Formula E make electric cars more popular around the world, how much do electric
Electric cars have dated as far back as 1880, with the first model being mass produced in the later 1880’s. At early stages of automobiles, there were no clear benefits from either type of engine. In fact, a majority of cars in use at the time were electric. Steam and combustion engines were less developed and not as popular. Before the 1900’s an electric car held the land speed record for motor vehicles. (Bellis, 2014) As roads were built and the range that vehicles would need to travel increased, the need for a longer lasting vehicle rose. This is why at the turn of the century the popularity of gasoline powered engines arose. Electric vehicles were still valued for their short term transportation (within cities) and relatively easy use, but they began to lose prevalence as developments into combustion rose. Production for electric cars peaked in 1912 (Bellis, 2014) and saw a drastic decline since
As humans delve into the twenty-first century, scientific research continues at an exponentially increasing rate. While the work of researchers seems to affect people in positive ways, the common debate among the general population is whether or not there is a limit to how far scientists can take their research and impact the future of society. The changes that scientists induce upon society often escape foresight, such as diseases, dangerous paints, and other products that do not pass the test of time. One big issue that is fiercely debated is how to go about switching to alternative-fuel-source automobiles, given that the world’s supply of oil will run dry relatively soon. The electric car seems to be the best candidate as a replacement for the moment, but many people are still weary about completely discarding the trusty internal combustion engine for an invention barely as old as the people who will buy them. The electric fuel is promising, but it has not been around long enough to undergo the test of time needed for mass acceptance. Here the more direct question arises: is the electric car the solution to a more economically responsible car?
Traffic would be a lot lighter due to the extremely small size of bicycles. It
Imagine that you’re driving on an open highway in the middle of summer. All you see in front of you is asphalt for miles and miles. The windows are down and your favorite song comes on the radio. You’re behind the wheel of a Tesla Model S, the newest electric car that can go from zero to sixty miles per hour in 2.4 seconds. This will soon be the future of all motor vehicles. Electric cars are beginning to have colossal impacts on our society because of their energy efficiency, performance benefits, and the fact that they are less harmful to the environment. In the near future, electric cars will dominate the road and eventually the planet’s overall need for oil will decrease immensely.
Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future, other kinds of competitors are expected to arise: Chinese companies whose ability to imitate and create similar products at highly competitive prices is getting more and more dangerous (Piaggio, 2008)
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Stenquist explains electric cars might get their energy from coal, wind, nuclear, and solar sources; in addition, these capabilities which improve the environment by reducing the detrimental sources. Stenquist (2012) asserts that electric cars can better reduce the global warming emissions from the gases, which result in a cleaner environment (p. 2). Furthermore, the author interviews several people to