According to one estimate from Curata, “The target content marketing mix by superstar content marketers is 65% created, 25% curated and <10% syndicated content.” You know how important original content is, and curated content is a time-saving way to promote your website. But what about syndicated content? Although it makes up less than 10 percent of a normal marketing strategy, it can still play a significant role in increasing your company’s visibility and driving traffic to your website.
What exactly is content syndication, how does it work, and how can you execute it successfully?
Content Syndication: An Overview
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Simply put, content syndication is when you allow other sites to republish your work while they give you the appropriate attribution. You might balk at the idea,
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Try to find their query guidelines and send a general letter that introduces you and provides a sample or two of your work.
Strike a Balance
How much content should you syndicate? One article from Search Engine Land says, “There is no clean formula for how much of your content to syndicate. It’s all about finding a balance… you want to syndicate some of your best stuff so that you can build a good reputation with a larger audience — however, you’ll also want to ensure that there is a lot of high quality content which is unique to your site because the reputation-building benefit of syndication will give you the best results if people have an incentive to visit your site for more.”
The amount of content you syndicate may also depend on how old your website is. If you have a good web presence but want to build your reputation, you might focus more on syndication. However, if you already have an established reputation, syndication may be secondary compared to other link-building and SEO methods.
Create Your Content for Optimal
Since Hulu currently possess but a small fraction of the market share, there’s been an evident amount of action taken in order to compete with their more successful counterparts, mostly out of necessity (Moskowitz, 2015). One of Hulu’s more impressive moves as of late includes the acquiring of exclusive streaming rights to Seinfeld (Silbert, 2015). Similarly, Hulu paid $192 million this year to maintain its exclusive deal to stream South Park through 2019; this has been the company’s most expensive deal to date (Miller, 2015). These expensive acquisitions emphasize the fact that quality content is key to drawing in new customers and maintaining relevance for current subscribers. The slightly more thriving companies within this oligopoly have content libraries which include a mixture of innovative original content and popular classics. Making a syndication deal like this is a step in the right direction for Hulu on the way to becoming a more dynamic contender in their
This will be useful with regards to sharing your own particular content… you need to have the capacity to submit content that will reverberate with the
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
Hispanics) are more influenced by online recommendations on social media compared to users from individualist cultures. de Almeida, Costa, Coelho, & Scalco (2016) analyzed different types of viral marketing content for eight profiles of Brazilian beer brands, and found a positive relationship between social media posts and viral marketing. To increase the virality of such posts, they suggest brand manager to publish posts which promote the brand and reproduce content generated by people engaged with
Ever since publishing was first invented a long time ago, there have been two main obstacles to overcome. The first is the limited audience that will see the published material, with the second being having to frequently update the documents. Now with the invention of electronic publishing and the Internet, these problems have been solved. Publishing documents electronically on the Internet allows it to be seen by millions of people, and it can be easily updated and posted with a word processor. The on-line publishing craze started as soon as the Internet was running.
Tanishq’s entire traffic is organic, a mix of organic and sponsored posts is recommended. Promote new products, collections with sponsored posts. This will increase the reach, followers and engagement rate.
2) Once you have all your presence accounted for, now it is time to evaluate how often your business is posting. Here at Likeable Local, we see that 5-6 posts a week on Facebook, 12 tweets a day and 5 LinkedIn posts a week is the ideal to be top of mind without b...
If you ever thought about influencers ' social media success, you 've probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content.
3] Affiliate Marketing: You can promote your products through affiliate marketing. You can place the links on your blog for a clear review or directly to the sales page of the product itself. You must remember the proverb “provide value before selling to
Shi, Zhan; Rui, Huaxia; Whinston, Andrew B. (forthcoming). "Content Sharing in a Social Broadcasting Environment: Evidence from Twitter". MIS Quarterly.
Content management system is a procedural system that determines how work flows in any given work environment. With reference to the web environment, content management system may be limited to the creation, control, storage and deployment of individual contents on a given web page. Content management system is differentiated from static pages through a number of ways. Ultimately, whereas content management system should enable a manipulative approach towards the use of the web pages in question, static pages give web users no manipulative option of altering the content of the page. Rather, users act as passive beneficiaries who receive the information on the web pages just as they have been stored. This means that given a number of users receiving information from a single server, all users will at any given time receive the same information. Even though the internet has today come to be a great transformation that depends on the principles of content management system in a dynamic way, Eldridge (2001) notes that the internet used to consist solely of HTML or static web pages, that is, web pages that are not changed before being displayed in a web browser.
Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to attract and keep customers. It could be anything from a blog post on your website to an infographic hanging in your waiting room; or anything from a video demonstrating a popular technique to a Pinterest board you maintain with useful photos/links/information for your clients. The key is that it needs to be valuable to your clients and relevant for their lives and your business’ expertise.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Regular updates on your blog and web site help you increase Alexa traffic rank. With time, readers can visit your web site a lot of} and once more for more info. Post 2 to 3 distinctive content atleast per week.
Publishers make money by placing ads on their site, which are used to maximize revenue. X LinkShare (www.linkshare.com). LinkShare provides a web-based suite of tools and services and a pay-for-performance program. Linkshare provides access to a large number of advertisers who offer affiliate programs.