Northrop Grumman Business Analysis

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The defense of our nation and its allies across the globe is essential to the success of the world we live in. The methods in which this defense takes place varies in many different ways, in air, on land, and at sea. Within our nation lies some of the largest defense organizations on the face of the planet, most, if not all, of which strive to protect the United States of America in all arenas. One of these organizations is Northrop Grumman. Northrop Grumman is one of the largest global aerospace and defense technology companies in the world. The company employs over 68,000 employees worldwide, and was named as the fourth-largest defense contractor in the world in 2016 (Forbes, 2016). It grossed over $23.526 billion in 2015. Northrop Grumman …show more content…

At the July Association of the United States Army (AUSA) Conference, LTG Ostrowski, the Army Acquisition Executive Lead, conveyed the Army’s need for future network solutions. It was also shared in the FY16 Presidential Budget that the Army has several budget requests for Communications systems and upgrades totally over $1.2B (Keller, J. , 2015). This is an opportunity for the Comms BU to expand its customer base in the U.S. Army market place. Northrop Grumman was ranked in the Top 5 of Aerospace and Defense Companies in Forbes America’s Best Employers list (2017). They were ranked over larger companies such as Boeing, Lockheed Martin and Raytheon. Their commitment to their employees, diversity, their customer and even the environment drives their culture. Northrop Grumman’s competitive advantage is leveraging the technology already developed and tested for the services (Air Force and Navy). Their experience with the Army is via services work where our people have gained the expertise to be the right people for working with the Missile Defense Agency. After analyzing both the internal and external environment of Northrop, their competitors and the analysis of their financial position, Northrop has developed a sustainable competitive advantage. They have done this through the use of product differentiation. The value they receive, the knowledge they gain and patents they own by acquiring other companies expands their portfolio to offer products and services not comparable to their competitors. Their respective strategic position establishes a value to their customers that is differentiated amongst their competitors, allowing them to offer a higher premium for their products and

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