Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The role of social media for social movement
Mass media and it's impact
Mass media and it's impact
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The role of social media for social movement
Non-violent activism has played a critical role in several transitions from authoritarianism like, the withering away of the Soviet Union and the Apartheid in South Africa. For many activists, non-violent action has become an effective way to achieve social or political goals. Peter Ackerman and Christopher Kruegler, the authors of “Strategic Nonviolent Conlfict: The Dynamics of People Power in the Twentieth Century,” mention how the appearance of non-violent action as a weapon of choice in resolving conflict is continuously increasing. However, social activists must pay close attention to the relationship between new, mainstream and social media outlets and social movements due to the fact that the success and outcomes of several social movements can dependent on the media as it is beginning to serve as an arbiter of public opinion. New media is a term that encompasses the emergence of digital, computerized, or networked information and communication technologies. Mainstream media includes nation wide television, radio networks, mass-circulation newspapers, and magazines. Social media includes popular sites like Facebook, Twitter and Youtube. In authoritarian regimes new technology and social media websites such have enabled social activists to recruit others to their cause, expose corruption and shine the light on human rights abuses. The internet has also become an important tool for activists to network and recruit advocacy from NGOs. Mainstream media like CNN, Fox, MSNBC amongst other television networks provide almost 24 hour news coverage and therefore have become significant distributors of information in society. Social movements come and go, represent various political beliefs, aim to achieve their objectives by infl... ... middle of paper ... ...olitical and social activist focus on networking because they strongly believe that it will contribute to their missions and campaigns. Domestic activists have to gain international support and bring attention to their issues and need to seriously think about how to improve legitimacy of mainstream media. Successful leaders of social movements, remember to communicate with their supporters via countless new communication technologies and are aware that our current generation relies on the click of a mouse or the press of a button on a television remote in order to obtain information that will eventually mould their general political opinion. Therefore, media coverage must be part of all activist’s agenda and strategy as the nature of media coverage strongly influences how social activists are perceived in the public eye and can make or break a social movement.
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell’s bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Malcolm Gladwell, a published author and staffed writer for The New Yorker since 1996, argues in his article “Small Change” that social media will not have a great impact on social change, and might even be demolishing the necessary tools that high-action activism has always been reliant on. Gladwell attempts to speak out to warn our current technological society, specifically to the young adults who frequent social media more than other ages. Gladwell highlights an event from 1960 when four college women from North Carolina A. & T. were denied service because of their race, and turned to protest as they sat at the lunch counter, refusing to move. The movement of sit-ins spread and grew until eventually seventy thousand students across the South were united in protest, without the use of technological communication. He focuses on the idea that this protest, like many others before the use of social media, was formed on the idea of strong bonds between real friendships, and not just loose relationships between acquaintances. But if we were to combine the key concepts Gladwell highlights that are needed within protests
In 1963, as protest to the authoritarian regime of President Ngo Dinh Diem, Buddhist monks began to go to public places in Vietnam and commit suicide, by drenching themselves in gasoline and setting themselves on fire. They did this as an act of civil disobedience, defined as an act of defiance of specific laws or policies of a formal structure which the individual or group believes to be unjust. The Buddhist civilization in Vietnam was not apparent to the Americans until the Buddhists began sacrificing themselves in Saigon’s public streets. The pictures of the monks engulfed in flames made world headlines and caused American intervention; and later the capture and killing of Diem and his brother. In contrast to these acts of civil disobedience, one can observe the actions of suicide bombers. In the Palestinian territories, those who support suicide bombing claim that it is merely a tactic of war in defense of their land and homes. Without superior weaponry, they see it as “a heroic act of martyrdom, a final act of resistance, stemming from desperation”(Suicide Bombers). Both the Buddhist monks and the “suicide bombers” in Palestine resort to self-sacrificial actions as their form of violent civil disobedience. Violent forms of civil disobedience should only be necessary to counter violence but never if it inhibits upon the liberties of the innocent. By this definition, the actions of the Buddhist monks are more justifiable than those of suicide bombers in the Middle East.
New technology has fuelled the expansion with the growth of phone apps, social media formats, smartphones able to capture video and upload instantly onto the web. The public is now recording, documenting, sharing and viewing events as they happen, often before professional journalist or reporters. Technology allows people to view major events in real time anywhere in the world, creating a ‘global village’ in which everyone is connected (McLuhan 1964; cited in Giddens 2013). However, the mass medias of television, radio and newspapers both in print and online, continue to be the mediums the public accesses the news and events on a local, national and international
Social Movements develop through social media because they satisfy the need for connection, yet; social movements can help to connect people for the greater good. Being involved in a social movement though social media means more to people than gaining validation and attention, but standing up for something that they believe it. As a result of being involved, supporters feel better about their self and the environment they choose to live in. Social media makes it so social movements are more inclusive for everyone. Everyone can feel as if they are acknowledged and connected through being able to instantly share information and converse with each other on their beliefs.
Andrew Calabrese, Virtual non-violence? Civil disobedience and political violence in the information age (2004) 6 Emerald Info 326 available at http://spot.colorado.edu/~calabres/Calabrese%20(civl%20dis).pdf
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
While many people throughout the world see social media as a trendy new application in the service of personal amusement, the political upheavals in the Arab world have shown how it can change the dynamics of modern day activism. The Arab Spring Uprising interlaced social unrest with a technological revolution. Blogs, news websites, twitter feeds, and political list servers became avenues for communication, information flow and solidarity. Being capable of sharing an immense amount of uncensored information through social media sites has contributed to the success of many Arab Spring activists. Social media played a role in facilitating the events of the Arab Spring, but the main issues are rooted in a broader set of economic, political, and social factors. This paper will examine how social media impacted the Arab Spring Uprising. Specifically, I will look at how social media introduced a novel resource that helped to created internet activist communities, changed the dynamics of social mobilization and revolutionized interactions between protesters and the rest of the world.
(Turner and Killian 1987) cited in (Diani 1992, p. 4) define social movements as a “collectivity acting with some continuity to promote or resist a change in the society or organisation of which it is part. As a collectivity a movement is a group with indefinite and shifting membership and with leadership whose position is determined more by informal response of adherents than by formal procedures for legitimizing authority”. Turner and Killian regard a social movement as a peculiar kind of collective behavior that is contrasted to regularity and institutional behavior. Additionally, Turner believes that social movements do not necessarily coincide with movement organisations, although these organisations can carry out a large part of the movement tasks and it is often help to control and speak for movements (Diani 1992).
“Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell is an article published in the Annals of Innovation, by The New Yorker magazine. Gladwell starts with an example of true activism. He opens the article with a depiction of how the Greensboro sit-ins contributed to the beginning of the Civil Rights Movement. Then the author supplies two examples of protests that have taken place in recent years that some people have said were started and organized on Twitter. He then goes on to clarify why Twitter was not a factor in these events and how media and government can distort certain truths about social media’s role in protests. The author continues the article by explaining why communication and relationships were more efficient before the era of social media and then compares social networking from the past and now. He uses this strategy to illustrate social media’s effect on how we interact and our commitment towards one another. Gladwell goes on to explain the organization of activist groups of the past and its
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell’s bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
This summer if you were on social media you heard about the ALS Ice Bucket Challenge. The concept was simple, just film yourself dumping a bucket of ice water over your head, challenge your friends to do the same, and donate ten dollars to the ALS Association. Opt out and donate one hundred dollars (Madison). Many Americans did not know what ALS was and by putting this challenge on social media has brought tons awareness to this devastating disease. Activism used to be taking action to bring social change, people in the 1960s used to gather in front of community centers and protest and or speak about their issue or cause. Now even though people still gather together it is much easier to use the internet. Hundreds of social media applications
Walgrave, Rens Vliegenthart & Stefaan. The Interdependency of Mass Media and Social Movements. Amsterdam : University of Amsterdam .
In mere minutes, any active user can access information and associations regarding various causes, such as the riots happening in Egypt and the Middle East. Teenagers, in the Middle East, used their Facebook accounts to campaign the “Day of Rage” in Saudi Arabia. Helping to set the Arab riots in motion, the event demanded elections, freedom for women, and the liberation of political prisoners. The activists’ goals to bring democracy to Egypt and removing Hosni Mubarak, Egypt’s fourth president from 1981 to 2011, still continue and perhaps with the assistance of Facebook they will accomplish these ambitions. The causes campaigned through Facebook have served as a fundraise...