Nonverbal Indicators of Deception: Verbal and Nonverbal Cues in Advertising

explanatory Essay
1153 words
1153 words

We, as humans, have the propensity to vary in how well we encode and decode messages that are both written and spoken. This is because people tend to range in a variety of highs and lows with regard to their verbal language abilities. This would a lot for differences in nonverbal communication as well. Nonverbal communication refers to the exchange of information between people and an explanation or establishment of the meaning of information by any means other than the use of spoken or written words. It includes message through a multitude of behaviors (expressive channels) such as facial expressions, bodily movements, vocal tone and pitch, and other channels that are comprised of a variety of cues related to the encoding and the decoding of messages. The communication and interpretation of nonverbal behavior draws on tacit, implicit knowledge that all human beings possess (Ambady and Rosenthal, 775).
There are a multitude of mechanisms that allows one to encode and decode messages: personality traits, self-monitoring, sex, and gender. Research has linked certain personality traits with the ability to encode and decode nonverbal behavior. Studies have found that “people who are extroverted are more skilled at portraying emotions through vocal and facial codes [whereas] introverts are less able to communicate emotions nonverbally, if for no other reason than they have not had as much practice due to their tendency to withdraw from people” (Infante, Rancer, and Avtgis, 219). According to sociological social psychologists such as Mead (1934), Goffman (1959), and Turner (1968), we continually play roles and manage the impressions of ourselves that we give off (Kraut, 380). “Although nonverbal communication can be controlled to ad...

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Kraut, Robert E. "Verbal and Nonverbal Cues in the Perception of Lying." Journal of Personality and Social Psychology 36.4 (1978): 380-91. Print.
Sauter, Michael, Samuel Weigley, and Alexander E.M. Hess. "America’s Most Misleading Product Claims.", 24 Jan. 2013. Web. 02 Dec. 2013. .
Vrij, Aldert, Katherine Edward, Kim P. Roberts, and Ray Bull. "Detecting Deceit Via Analysis of Verbal and Nonverbal Behavior." Journal of Nonverbal Behavior Winter 24.4 (2000): 239-63. Print.
Weinmann, Karlee, and Kim Basin. "14 False Advertising Scandals That Cost Brands Millions." 14 False Advertising Scandals That Cost Brands Millions. Business Insider, 16 Sept. 2011. Web. 02 Dec. 2013. .

In this essay, the author

  • Explains that deception involves more behavioral management than other forms of communication. the average person tells two lies per day.
  • Explains that human beings vary in their ability to encode and decode messages, and that communication and interpretation of nonverbal behavior draws on tacit implicit knowledge.
  • Explains how deceptive communication practices have cost companies millions. in 2009, olay provided an ad campaign for their product, definity eye cream, with twiggy as their spokesperson.
  • Describes the various types of communication, including verbal and nonverbal cues in the perception of lying.
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