Daryl Cunningham
April 18, 2018
Dr. Stinson
BUS-430
When it comes to video game companies the one that has the most extended history to date is Nintendo. What started out as a small company it grew to the vision that people has seen today. Even though there are two companies that not only have console and games, nevertheless Nintendo were the ones that help put video games back on the market. This evidence appears by going through the overview, financial, use of technology, and SWOT/Porter Five Forces.
First up is the origins of Nintendo itself. Surprisingly Nintendo history goes way back during the end of the 19th century. Nintendo was founded back in 1889 by Fusajiro Yamauchi in Kyoto. The company was at first a Hanafuda, card manufacturer
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The proprietary of their hardware comes Nintendo Switch, Nintendo 3DS, and Amiibos. The Nintendo Switch is the current gaming console after its predecessor the Nintendo Wii U did not do so well with sales. It is a hybrid console that can not only be a home console; it can be a portable handheld device like its 3DS/2DS cousin. Nintendo 3DS a handheld gaming system that can play both regular DS games and 3DS games. For those that don't want the 3D feature can turn it off or get a 2DS that is the 3DS but without the 3D. Then there are the Amiibos small figurines that are compatible with the Wii U, Switch, and New 3DS. Amiibos unlock unique features that some games for these gaming systems. Some of their accessories like the 3DS chargers with are custom made by Nintendo also qualify for this. For non-proprietary hardware, this is usually in the form of third-party accessories that are compatible with Nintendo's products. Charging cables such as the USB-C connector for the Switch, unlike the 3DS model this connector is custom made. Then there are the Micro SD cards. These cards can expand the amount of memory that a 3DS or a Switch can hold. They are instrumental for players that what to download more games from the Nintendo
Key Changes in the Video Game Industry The first wave of home video games was launched nearly 30 years ago. By the early 1980s, this electronic entertainment medium had emerged as a cultural phenomenon, thanks to classics such as Asteroids, Centipede, Donkey Kong, and Pac-Man. The world of video games has, of course, changed drastically since then. For starters, Microsoft, Nintendo, and Sony are now the key players in the console industry, having replaced Atari, Coleco, and Mattel for those top spots. Advances in technology are making game worlds more realistic and interactive than ever before.
In 1985, the Nintendo of America Company released a revolutionary video game system called the Nintendo Entertainment System or NES. The Nintendo Company who has already been in the video game industry such as laser gaming, electronic video
In the console-gaming world people know Sony and Nintendo. Microsoft may be the largest and richest software company in the world, but it’s unknown when it comes to console gaming. Microsoft is counting on the Xbox to change that perception. Gamers may not be willing to take a chance with the Microsoft Xbox, even if it is far superior to any console ever made. Nintendo Gamecube is nothing if charismatic. Nintendo’s new machine is half the size of any other console and looks like a toy with its brightly colored plastic shell and handle. It’s destined to be home of such popular games as Mario, Donkey Kong, Pikachu, and Kirby. Nintendo Gamecube seems mismatched as it goes up against the Microsoft Xbox and the Sony Playstation 2 (a multimedia mayhem that Sony says it’s supposed to be “The Future Of Entertainment”). All this makes you think; what makes Nintendo believe it can possibly go up against the ultra-sophisticated Xbox.
of companies, they are still a major part of every game played. One of the more
The Magnavox Odyssey (created by Ralph Baer) has been debated to be the first video game and console. Atari, which came out 2 years after the Odyssey, Senger Emily states “ In the 1977 with the launch of Atari 2600 video game console. Atari dominated the home-market through the 70’s and 80’s.” Atari is the first big game company to emerge in U.S soil and dominated the game market. The Magnavox Odyssey sold with Magnavox tv’s and brought forth the idea that the game system only worked on their tv’s. With the arrival of Atari’s 2600 video game console they released Pong ,similar to Odyssey’s paddle and ball game, a new game that sold better than their rival, Odyssey. “Atari's position as the top video-game console brand dipped in the early '80s, when competitors flooded the market and quality across the industry waned leading to the video game crash of 1983”which Senger Emily claim to be Atari’s downfall. Due to their problems after the video game crash, “1992, Atari's share of the North American video-game market had shrunk to just 12%.”(Senger) Atari switched CEO to tramiel in 1989 , which never kept the company afloat. I...
As a result of the increasing demand on Wii, Nintendo’s management decided to make W...
These Pokemons are also used in battles against other trainer Pokemons or with the wild ones. Pokemon games are one of the first RPG or role playing games made available. Their popularity can be attributed to the fact that they follow a
Quickly earning the title “most popular mobile game in history” Pokemon Go was the most popular game this summer. Fortune reported that Pokemon Go surpassed Candy Crush Saga, the previous most popular game in the U.S., within the first 24 hours of the game having been released. The game allows players to walk around their towns while attempting to find, capture and train Pokemon characters which are placed in the real world.
It’s the buzz of the financial world, Nintendo market value has passed Japanese giant Sony, according to Bloomberg. Fueled by the global fever for the Pokemon GO app it backed, Nintendo has pushed its market value to the next level, passing Japanese electronics giant Sony Corp. and extending a run that started after the Pokemon GO become a global phenomenon. The once small Japanese company is now worth almost $40 billion. It’s now much bigger than Sony, which said to be at $38.38 billion.
The best game back then was Mario bros 3. Mario bros 3 was a big hit and sold over 17 million games of Mario. It was released on October 23, 1988. The plot of Super Mario Bros. 3 is described in the instruction booklet.
There was a lot of games in the Play Station product line which are exclusive to Play Station alone but in the past years Sony have passed aloft of those games which where exclusive to them to Microsoft Xbox, Xbox 360 and Xbox ONE to create a console competition between them and the winner will win more console users
Nintendo, which is one of the video game industry competitors, have been the worldwide leader in creating the entertainment games. Nintendo’s video games have been sold everywhere in the world and they became in the list of the worlds best selling. The latest gaming console system, which is considered as a revolutionary video game console, was the Wii. It attracted a large number of people from different ages, which resulted in a large number of sales and profit. Unfortunately, nowadays the demand of the video games slightly decreased because of the new games and devices introduced recently. This internal analysis of Nintendo conducts its competitive strength assessment versus its competitors and analyzes the firm using the value chain analysis tool and the VRIO framework.
The Web. 6 May 2014. http://www.bmigaming.com/videogamehistory.htm>. Williams, Michael “Sega to Make its Video-Game Software, Arcade Operations Separate Companies.” Wall Street Journal, Eastern edition.
Lynch (2012) asserts that it is necessary for an organization to carry out an analysis of its resources and capabilities as it help it in identifying the places where value can be added by the organization. This also helps the company in finding out ways to gain competitive advantage in the market. The given case on Nintendo showed that by 2005, Nintendo appeared to be heading towards an end as its rivals Microsoft and Sony has captured the market through Xbox 360 and PlayStation 3 respectively. In this scenario, Nintendo innovated Wii which changed the market scenario in 2007. The case showed that innovative new strategy by Nintendo with its Wii games machine has transformed the industry and revived the profitability of the company. Since the release of the Wii, Nintendo is the leader in the video game industry. By introducing a totally new, one of a kind console, Nintendo has set clearly its goal and objectives, i.e. to reach an unexplored market share by introducing new gaming experiences, and therefore being the leader over its two main competitors, Sony and Microsoft. The case thus highlights the need to take a resource based view of the capabilities of the company so that such resources can be exploited to generate higher value for the firm.