Nintendo: Here Wii Go

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Nintendo: Here Wii Go While for years Nintendo dominated the market for virtual gaming, a rise in competition presented serious challenges for the company. After struggling for the first five years of the new millennia, Nintendo made an exceptional comeback with its innovative products, the Wii and the DS that shook the market and brought in a completely new set of customers. Their new strategy was so successful it allowed the company to become Japan’s second most valuable business after Toyota (Farhoomand, 2009). "The game has changed... and the way the game is played has to be changed." - Satoru Iwata, president of Nintendo Co. Ltd. (Plant, 2011). The Evolution of the Video Game Industry - The Birth of Gaming The electronic gaming industry began with a few very basic games in the 1970s. At first, they appeared in the form of coin-operated machines, with games like Pac-Man and Donkey Kong before moving to home entertainment with hits like Atari’s Pong (Vaughan-Nicholas, 2009). A major shift in gaming at home came with Nintendo’s release of the Nintendo Entertainment System (NES) in 1985. With the high quality of the NES, Nintendo held a virtual monopoly in the gaming console industry for years until the Sega Genesis launched in 1990. While the Genesis challenged Nintendo for a brief period, but they successfully responded with its superior Super Nintendo Entertainment System (SNES) in 1991 and maintained its position atop the gaming industry. Resurgence by Disruption - Breaking the Cycle Since the release of the NES, the gaming industry had been stuck in a cyclical process’ every five or six years a new generation of consoles would emerge to compete with one another. In 2002, however, Nintendo appointed Satoru Iwat... ... middle of paper ... ...." News. CNBC, 11/11/2010. Retrieved April 17th, 2011 from Nintendo. (N.D.) "Message from the President." Nintendo. September 27, 2010. Retrieved April 17th, 2011 from Ortutau, B. (2010). "Nintendo Says Wii Sales Got Boost on Black Friday." Associated Press 11/30/2010: n. Retrieved April 17th, 2011 from Plant, A. (2011). Whatever Happened to Wii Motion Plus? January 12th, 2011. Retrieved April 17th, 2011 from Vaughan-Nichols, S. J. (2009). "Game-Console Makers Battle over Motion-Sensitive Controllers." Computer, vol. 42, no. 8, pp. 13-15, Aug. 2009, doi:10.1109/MC.2009.260 Retrieved April 17th, 2011 from EBSCOhost
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