Instead of focusing on cartoon characters they try to offer the best gaming experience. They achieve that by offering the best graphics, speed and technology. 2. Discuss the positioning strategy of each of the companies in the video game market and how they differentiate its marketing 4P’s. A. Nintendo: For the past 6 years Nintendo no longer became a strong participant in the video gaming industry.
Never heard of it? Nintendo's history is very obscure before they made the NES, or Famicom in Japan. Based off Pong and the Magnavox Odyssey, another game console, the games were supposed to be various ball games, but they couldn't make circles, so the balls were square with two rectangles and plastic overlays for different games. They couldn't make it themselves, so they had it manufactured by Mitsubishi. Yamauchi had the idea to make a small game from calculators, as they were becoming very popular, not to mention cheap.
But before then the Nintendo Corporation would push video games into their second transformation with the development of the handheld consoles. Nintendo would release the Gameboy and with it a third type of video game console. Although these new portable games were more convenient for gamers, the home console was already too large to be over taken, so portable video games are now created alongside with home consoles. Video games are a deviation of movies that allow the viewer to become a direct contributor to the story as it develops. So because video games are a deviation of movies it would make sense that the basic rules to how a video game should work would be different than the basic rules of movies.
Then again, who doesn’t love Mario and all of the old school games? People do, but only a small audience as Nintendo knew during the late eighties. Unlike past attempts—commercials only directed to a specific male audience—Nintendo has made an effort to survive on something besides Mario with a focus on a more modern and wholesome audience. As time changes and so do the methods of directing, it is only expectable that a commercial will change from the still frame shot of the eighties to the currently acceptable moving camera frames. This is true with both of the Nintendo commercials.
This will make the consumer to like the product even more. This new product will create a new trend in virtual reality, will change how you interact with games forever, Microsoft, Sony and Nintendo will have to step it up if they want to compete. Trends come and go and if they endure they change for different type of trends. Just like every trend this one will change and I think is not as far from changing as you think. Moving in front of the television has become the new way of playing videogames, not everybody like it, but it surely increased their sales and in my opinion double the target market.
You will also be able to use your old Game Boy games to play on the GBA. The GBA has fifty percent bigger screen and fifty percent better battery life. Nintendo says that the built in screen will have a sharper picture than the 64-bit consoles connected to a regular television. We are seeing Nintendo trying to build off their big success of the original Game Boy. Many people do not see Game Boy as a computer.
The lack of innovation within their video game networking and consoles has resulted in them having a small market share of the industry. While Sony may lack an advantage within the networking area, the PlayStation offers a Blu-ray player that the competing consoles don’t have. The Blu-Ray player has helped keep the Sony PlayStation strong in the video game industry. However, there are opportunities which Sony can, and is attempting to, capitalize on to continue their strength against competitors. Sony is way behind the Nintendo’s Wii, primarily due to the Wii’s motion sensitive controllers and the wide range of software offerings.
The first console was the Magnavox Odyssey. This console played games like Pong and were not very high tech but, were revolutionary since it was the start of a new age of home entertainment. After a few years or so consoles enter a new generation ending up at the eighth generation of consoles entered less than five months ago. Many companies have risen and faded trying to play the console game and only three now stand with a possible fourth coming to play. The altercations that have come along are incredible.
This also applies to the PC market. Although Apple had originally had success in the war against PC's recently there had been much less success and PC had dominated households and businesses. However Apple recently diversified yet again and turned to a very user friendly product called a G5. The G5 leads the world in creating a new product for an old market. The PC market comes into threat because of a G5 which is essentially a touch screen computer without the need of a mouse etc.
Video games have many more positive benefits than modern media gives them credit. These include the ability to teach us complex issues, help us confront moral dilemmas, and help us develop how we think to solve problems. Few modern art mediums have had such a powerful impact on our society in such a short amount of time since their creation. Johnson makes a powerful argument for video games, arguing how perspectives would be different if games came before books and pointing out how games can be used as a powerful teaching tool. Without video games we would be missing not only an art form, but a tool for learning and exploring from our society.