Nike's Effective Advertising Strategies And Social Media Marketing Campaign

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Nike is well known for having effective advertising strategies and social media marketing campaign. For example, advertisements can attract a number of customers. Borden (1964) states that advertisements are the central aspects of companies’ marketing business. Advertisement is regarded as the central aspect of Nike’s success. (Willigan,1992). Firstly, they use advertising to beat their competitor- Reebok in the female market (Goldman & Papson,1998). Secondly, they attract celebrities to feature in their advertisements such as Michael Jordan and Tiger Woods (Hatfield, 2003). These advertising strategies make Nike be more powerful in the shoe market (Goldman & Papson,1998). In 2004, Nike started to focus on social media and reduce their traditional advertising. (Piskorski, Jan& Johnson,2004) Nike’s “Three-minute 'flashforward ' campaign” successfully attracted more consumers in World- Cup TV advertisement (Sweney, 2010). Hence, this advertising may as a key strategy for corporations’ marketing and they are supposed to focus on digital marketing because of the technology changes.
However, people are surrounded by different advertisements but they often ignore them. They may only notice them when the products advertised are relevant to their needs. In this case, it may make them feel marketing is simple for the company. But, advertising is more complicated in relation to how …show more content…

They try to prove the image that go to have a coffee is part of the lifestyle and desirable. They segment themselves not only provide coffee but also cakes and ice products. As that data shows more students have the loyalty cards in Costa instead of Starbucks or Union Café. Based on marketing research and segmentation, they always change their products and make customers to try the new products for free first and then obtain the feedback and launch the new products more in the

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