Nike's Branding Image

analytical Essay
1065 words
1065 words

Introduction: Nike, the popular manufacturer of footwear and sport wear, has become a famous trademark as McDonald’s, Coca-Cola and Pepsi. Greek deity was based in 1964 by track coach and runner couple Bill Bower man and as Blue Ribbons Phillip Knight Sports, afterward turning into Greek deity, Inc. in 1978. The name Greek deity was chosen in relevance the Greek divinity of conclusion. Nike Headquartered in Portland, Oregon. In 2007 instrumentality provider created sixteen dollar billion in income, up from 9.2 billion in 1997. Greek deity presently employs thirty, 000 employees worldwide. Nike sells merchandise below Greek deity, Inc., Nike Golf, Nike+, Nike Pro, Air Jordan, Greek deity SB, and Team Starter, with subsidiaries Umbro, Converse, Cole Haan, and Hurley International. Nike sells wear and instrumentality for games like pathway and sports ground, Football, Cricket, Basketball, Baseball, Soccer, skating, and Tennis. Greek deity has varied websites related to every of their target audiences as well as, and Greek deity has signed high athletes within the sports of soccer, Basketball, Soccer, Baseball, Cycling, Golf, and Tennis, skating, Boxing, Track and Field and Formula one sport. One in every of Nike’s best PR selections was language archangel Jordan as a celeb endorser in 1984. One982 the Air Force 1 basketball shoe becomes the primary Greek deity court shoe to form use of the Air technology. Additionally in 1980, Greek deity became in a public listed company, gap with the sale of two million shares of ordinary shares. NIKE’S BRANDING IMAGE: Nike's name within the athletic footwear buy and sell grew by the huge number of reviews either athletes or shoppers. Nike rema... ... middle of paper ... ...ract them. (REFERENCES)  Bruce, M. K. H. M. and A. J. Hill (1998). "Fashion brand preferences among young consumers." International Journal of Retail & Distribution Management 26(8): 293-300.  Pope, N. (1998). "Consumption values, sponsorship awareness, brand and product use." Journal of Product & Brand Management 7(2): 124-136.  Santomier, J. (2008). "New media, branding and global sports sponsorship."  Smothers, N. (1993). "Can products and brands have charisma." Brand equity and advertising: 97-111.  Underwood, R., et al. (2001). "Building service brands via social identity: Lessons from the sports marketplace." Journal of Marketing Theory and Practice: 1-13.  Valkenburg, P. M. and M. Buijzen (2005). "Identifying determinants of young children's brand awareness: television, parents, and peers." Journal of Applied Developmental Psychology 26(4): 456-468.

In this essay, the author

  • Explains that nike has been flourishing in building awareness. the 'swooshification of the world' image has appeared on shoes, hats, billboards and association football balls.
  • Analyzes how nike has returned to the "mind" and "heart" of its customers by creating, a societal set of connections website for football fans.
  • Explains that branding is a big role in any company to succeed in the industry and be competitive with the others.
  • Explains that bruce, m. k. h. m, and a. j. hill, "fashion brand preferences among young consumers."
  • Analyzes pope, n., "consumption values, sponsorship awareness, brand and product use." journal of product & brand management.
  • Explains underwood, r., et al. building service brands via social identity: lessons from the sports marketplace.
  • Describes valkenburg, p. m., and buijzen's findings.
  • Explains that nike, the popular manufacturer of footwear and sport wear, has become a famous trademark as mcdonald's, coca-cola and pepsi.
  • Explains that nike's name within the athletic footwear trade grew by the distribution of affirmative reviews by everyone shoppers and athletes.
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