Nike is a successful business because it uses all the strategy, culture, core values, leadership, and tactics. In fu... ... middle of paper ... ...onsorship. Nike has better quality because they focus on what would be best for the consumer. If the customer is satisfied with the product from Nike they will continue to buy from Nike. No matter what the price is set to be.
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational.
In other words design and development of sports shoes was the core aspect of companies clarity in terms of vision and direction. Consistency subsection of 4-Cs framework can be linked to companies’ ability to constantly develop and improve. One of the Nikes success cornerstones is that company continuously investing in development and marketing. Credibility is embedded in Nikes quality of products. The fact is backed up by returning customers who are willing to repeat the product purchases and be part of the brand.
Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above. One of Nike’s goals, is to create that “feeling” that transcends the product. Events such as We Run Dubai 10K, athletic and non-athletic endorsements like LeBron James and Spike Lee and social media contests to win Nike products, are just a few of the ways Nike tries to create the sense/feeling of belonging to the Nike Family and community. When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after.
By making best strategies, Nike achieved a great success in worldwide. Firstly, sign contracts with outstanding sportsman for promotion is best method for success. The promotion and advertising were extremely successful but not only due to sportsman involvement but also due to good image of company. Along with this, their tags such as “Just do it” and “there is no life finish” also attract the customers to making the company’s product more popular. Moreover, due to simplicity of tags they are understandable and easily perceived by people regardless national or cultural norms.
Whether it was bad or good, this has been the outcome from this campaign. In today’s culture, ethics has taken a backseat to making an extra dollar. Examples ... ... middle of paper ... ...fected by print advertising even if they don’t realize it. Nike uses all different forms of advertising to appeal to all audiences. Nike attempts to convey themselves as an ethical and loyal company within their print advertising, by contributing multiple factors to appeal to their customer base by using tactics such as sexual appeal and tugging at people’s hearts with emotion.
With endorsements of such renowned athletes, Gatorade creates trust and credibility with their viewers through example of famous athletes who have had prolific careers. Gatorade has also appealed to their viewers at an emotion level, through issues women and people of different race face. Athletes endorsed in this commercial also have the implication of linking words with pictures by comparing the innovative product and the changes in the way society has begun to accept all human beings as equals.
Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
Suppose, you bought new shoes or bag and you love that the most. Would it be possible for you to recommend the products to your friends if you don’t know the brand? The powerful concept of building a robust brand is to impress customers with its firm image. If a company serves its customers with the best possible products, then definitely it will earn a large number of referrals for its business. Inspires Employees Today’s professionals or you can employees want more than just work.
These brands demonstrate a strong position and show how unique they are in their campaigns. The audience is the most important factor when positioning the brand; the perception they have towards the product has to be positive to increase revenues and sales. Though these companies have different approaches, essentially they have the same objectives: to sell their product and to make