1. Nike
Year Company Founded: 1964
Year Logo Introduced: 1971
Logo Designer: Carolyn Davidson (1971), Nike (1978, 1985, 1995)
Organization Founders: Bill Bower man, Philip Knight
To start with established as Blue Ribbon Sports, an import organization, Nike did not appear until 1971, when the organization ventured into the generation of their own games footwear. The now famous Nike "Swoosh" was chosen irresolutely by prime supporter Philip Knight who stated, "I don't love it, yet it will develop on me."
2. Coca-Cola
Year Company Founded: 1886
Year Logo Introduced: 1886
Logo Designer: Frank Mason Robinson (1887), Lippincott and Margulies (1968), Desgrippes Gobe and Associates (1998), Turner Duckworth (2009),
Organization Founder:
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Mercedes was an item name chose by DMG, roused by author Gottlieb Daimler's girl's name. After seven years, in 1909, Daimler, enrolled a three-pointer and a four-pointed star as trademarks of the organization. Obviously, it was the three-pointed star that was chosen as an image for Daimler's aspirations for mechanization "ashore, on water, and noticeable all around," and from 1910 on, each DMG auto had a 3D three-pointed star decorating its radiator. In 1916, the three-pointed star wound up plainly encompassed by a ring, uniting the current Mercedes-Benz logo idea.
7. McDonald's
Year Company Founded: 1940
Year Logo Introduced: 1940
Logo Designer: Jim Schindler (1962)
Organization Founders: Richard McDoland, Maurice McDonald
At the point when McDonald's first developed, the organization was known as "McDonald's Famous Barbeque," henceforth the 1940 logo that fittingly highlighted the name of the organization with two parallel lines underlining the "Popular." In 1948, the organization was renamed "McDonald's Famous Hamburgers," and from 1948 to 1953, the organization logo included a marginally frightening movement of a cook. In 1953, McDonald's presented Speedee as the mascot for the establishment, and he stayed until 1960 when the Golden Arches were conceived.
8. Levi's
Year Company Founded: 1850
Year Logo Introduced: 1890's
Logo Designer: Landor Associates (1967, 1969)
Organization Founder: Levi
day. lululemon athletica uses fabrics for their apparel that are most suitable for athletic pursuits. The main fabric that they use is called “luon”, which is a mixture of spandex and nylon. The sizes that lululemon athletica offers range from US sizes 2-12 in their tops, bottoms, sports bras, and outerwear. Since lululemon athletica caters to men and women, their product mixes for each gender vary a bit.
It was established in 1964 by Bill Bowerman and Phil Knight the organization used to be called Blue Ribbon sports until the point that 1978 when they changed the name to Nike. The logo was designed by Carolyn Davidson in 1971. The logo used to be called “the strip,” which then became to be known as the “Swoosh.” The slogan “Just Do It” has been popular for quite a while now; truth to be told it was rated the top 5 ad slogans of the 20th century. The logo seems to be very simple, but it took Davidson 17.5 hours to design the logo, and it was also denied many times by the owners of the company. On the other hand, Adidas began in Germany as a little sportswear organization. The organization manufactures various types of gear and attire, for example, referee uniforms and tennis rackets. The organization's logo is a straightforward three stripes which the proprietor alludes to as "the three-stripe organization". At that point came "the Trefoil," which was Adidas' second logo which speaks to that their organization is bigger and more assorted. Similarly, there is "the three bars" which is intended to look like a mountain. The organization thought of this logo since they needed to give the logo some
Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and woman. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, United States and Australia. With much success expanding into a global market, Lululemon’s vision was to evaluate the world from mediocrity to greatness. To achieve this vision, a strategy was developed with
When the artists designed Target’s logo they thought about the usage of symbol, typography, word and image. The logo simulates an actual target with the use of a simplistic bullseye as the symbol and it embodies the idea that, “Yes, this is the place I want to shop at!”. Its trademark is distinctive and influential which makes it memorable to people around the world and is easily recognizable as the company’s symbol. Typography also plays a key role and the designer choose Helvetica Neue Bold font to clearly display the word “Target”. Target is written in all caps and graphically bolded to make the word stand out. The minimal text and Target logo are cohesive because they are both colored
In 1965 two men by the names of Bill Bowerman and Phil Knight started Blue Ribbon Sports, now known as Nike, the business almost instantly became a top competitor. In 2012 Nike was said to have a net worth of 67 billion dollars, and co-founder Phil Knight a net worth of 18.7 billion dollars. The amount of profit Nike has attained is eye- opening, which made individuals that much more infuriated when they discovered Nike was accused of having sweatshops internationally. The accusations began in 1991 when activist Jeff Ballinger published a report, documenting the harsh conditions workers were forced to work in. Acknowledging the fact that Nike’s business plan was more about making profit than treating employees with any dignity. Nike’s strategy seemed to be to enter into poor nations where individuals were desperate for work. In 1996 it has been ...
Nike was first known as Blue Ribbon Sports, founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1962. It officially became Nike, Inc. in 1978 while taking its name after the Greek goddess of victory. Mark Parker is the current CEO and Phil Knight still continues to hold a position at the top of the organization, as the company Chairman.
In 1972 Knight created Nike and paid a college student $35 to design a logo for his new company. In the early days of Nike they earned the reputation of having a party atmosphere at corporate events where screaming, fighting, and consuming alcohol and drugs were common and even encouraged. Nike became increasingly popular and was at the top of the sneaker game in 1990 when many forms of controversy and some questions of Knights character arose. Nike was able to get through the controversy and remain at the top of athletic footwear and Phil Knight was named the “most powerful” person in sports in 1993. The controversy continued to attract itself to Nike and as the founder and CEO many scrutinized the way Knight handled himself and the company in those situations. Phil Knight is one of the most successful self made billionaires in history but many dispute whether or not he is one of the best business leaders of a
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
The Swoosh logo was created by Caroline Davidson in 1971. Davidson was asked by Phil Knight, co-founder of Nike, to create a logo that could be placed on the side of the shoe. She gave him the Swoosh, and he in return gave her $35.00. When the Swoosh is inverted and placed next to the wing of The Nike of Samoth...
line, built a company upon those unique foundations that pushed through one of America’s hardest financial times. As of 2014 Ford Motor Company ran into another dip in profit due to the competitive market. However, the company is investing into its future by looking into multiple aspects that have high potential in paying off. As of the end of 2015, the company’s total Revenue equated to $149.5 Billion compared to $135 Billion in 2014. The company’s insight on using start up companies and awareness of sustainability could push Ford Motor Company into a much brighter future.
One example of logos comes from Car and Driver magazine, in a propaganda poster showing eight cars in a race track, seven out of the eight cars are painted red, these include a Ferrari F-40, a Porsche Carrera 911, an Acura NSX, a Chevrolet Corvette, a Porsche
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Mark Hughes (2008). "Logos that became legends: Icons from the world of advertising". Retrieved March 27, 2008, from www.independent.co.uk/news/media/logos-that-became-legends-icons-from-the-world-of-advertising-768077
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
test whatever it's a bad effect or not. So when it used on humans, we