Nike: Surrounding Consumers By 7 Advertisement Platforms
analytical Essay
1901 words
Nike: Surrounding Consumers by 7 Advertisement Platforms
Some people don’t see Nike as a sportswear company, but as a marketing company. This multimedia integrated marketing giant stirred the market again by the project that used 7 advertising platforms to sell sport shoes, transformed a young player into a shining star, and even made people shop via mobile phones while walking.
You must have heard of Nike.
If you are a high school student who loves watching basketball games, you must have seen Nike’s commercial performed by its advertising stars. If you are an office worker shopping in the trendsetting Hsin-Yi District, you can’t miss Nike’s building-size billboard. If you are a fashion collector, you must know where to go on the Internet for the stories of Nike classic sport shoes.
No wonder that some people don’t see Nike as a sportswear company, but as a marketing company. In the world’s most value brand ranking, Nike is at 33. No matter whether in sportswear or fashion clothing fields, no other brand is better than Nike.
In this essay, the author
- Analyzes how nike, a multimedia integrated marketing giant, stirred the market again by the project that used 7 advertising platforms to sell sport shoes.
- Explains that nike is the world's most value brand ranking at 33, and that it is a marketing company. the chamber of fear advertising series propelled lebron james to fame.
- Explains why nike chose a tv commercial as the first marketing activity in "chamber of fear" to introduce lebron james to the market and further enhance his popularity.
- Analyzes how nike, a multimedia integrated marketing giant, stirred the market again by the project that used 7 advertising platforms to sell sport shoes.
- Explains that nike is the world's most value brand ranking at 33, and that it is a marketing company. the chamber of fear advertising series propelled lebron james to fame.
- Explains why nike chose a tv commercial as the first marketing activity in "chamber of fear" to introduce lebron james to the market and further enhance his popularity.
- Explains that nike's first application of the internet was "networking plan", which was to find out the sites that the target group surf the most and launch a large scale advertising campaign there.
- Explains that messenger is a must-use internet communication channel for young people. nike teamed up with yahoo to design audibles for the characters in chamber of fear commercials.
- Explains that it's not necessary to make cross-platform integrated marketing activities complicated. the biggest challenge is creativity. nike rented the giant billboard of the reuters building for outdoor advertising.
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- Nike Business Strategy Essayanalytical essayNike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and
In this essay, the author
- Explains that nike is a multi-national and fortune 500 company based in the united states.
- Explains that nike is the leader of the worlds manufacturing of shoe making and controls over twenty percent of us athletic shoe market.
- Explains that nike's strengths are built off strong banding and name recognition. they are financially strong and have strong international sales.
- Explains that nike is a multi-national and fortune 500 company based in the united states.
- Explains that nike is the leader of the worlds manufacturing of shoe making and controls over twenty percent of us athletic shoe market.
- Explains that nike's strengths are built off strong banding and name recognition. they are financially strong and have strong international sales.
- Explains that nike makes most of its profit in footwear; they have plenty of other products that keep them as valuable competitors in the market.
- Explains that developing new and innovative products is the main focus to gain new opportunities in the market. focus on other product lines such as sunglasses and jewelry, it can have big price tags but will net high profits and expand its demographic.
- Explains that there are strong competitors in the industry such as adidas and puma. manufacturing cost could rise and lower overnight especially using foreign production.
- Analyzes how nike's creative product design and innovative technological developments is what separates them from other competitors.
- Explains that nike's core values rely on performance, authenticity, and sustainability. the company has a strong financial position and empowerment of the top management.
- Explains that nike has a large economy of scale and is able to retain performance advantage and control costs over emerging competitors.
- Explains that nike, adidas, reebok and under armor have grown immensely over the last two decades. the market growth rate is low due to the high market penetration from the few competitor firms.
- Explains that there are several substitutes of athletic shoes, but the threat is low because nike has unique products and functions.
- Explains that nike's supply or supplier can affect nike through the availability of raw materials, such as rubber, foam, and cotton.
- Explains that nike, adidas, puma, and reebok have similar products and quality. consumers are price sensitive when it comes to buying. brand loyalty and nike's continuous service is what allows consumers to stay loyal.
- Analyzes porter's five force model to compare industry competitors, and nike to the competition. many companies have tried to compete, but none have come close.
- Explains that nike is targeting new markets by expanding on to certain types of sports such as women's sports in soccer, to extreme sports and even racecar driving.
- Explains that nike is a big company with many opportunities in developing geographies such as china, central and eastern europe and other emerging markets.
- Explains income statement, balance sheet, cash flow statement and owner's equity statements.
- Predicts that the company will face cash flow problems in the upcoming period due to the inconsistent increase and decrease in cash flows from operating activities over the last five years.
- Explains that bill bowerman and philip knight founded nike in 1972. they wanted to show the world that every body is an athlete and prove that transforming technology through shoes and apparel can go to great lengths.
- Cites rowland, christine, and panmore institute's "nike inc. five forces analysis (porter’s model).
- Explains that a mission and vision statement are what nike is doing and what its main objective is, and the company's growth through innovation and leadership is how they see themselves.
- Explains that nike's history began in 1964 when bill bowerman and partner philip h. knight started the company as blue ribbon sports.
- Opines that there are plenty of opportunities for new competition in the market, but competing against a huge company like nike, it is almost impossible to be major threat to them.
- Explains that nike has entreated merger and acquisition strategies when the right moments appeared. nike only targets alliances with firms that are related to their existing markets.
- Explains that total revenue of the company has increased from $25,313,000 in 2013 to $27,799,000 in 2014 to $30,601,000 in 2015 and finally $34,350,000 in 2017.
- Explains that nike's financial performance has pleased investors, who now see a company where earnings are less volatile and less fad-driven, yet still growing rapidly enough to gain lots of profit.
- Recommends that nike concentrate on creating more of an impact to their international expansion. nike could build a stronger brand by taking advantage of certain events like the olympics and the world cup.
- Cites press, st. james, the motley fool, seth jayson, todd campbell, and seasonal investor database.
- Analyzes how nike's marketing mix and 4 ps of nike make up a significant portion of the overall footwear market.
5600 wordsRead More - Nike Advertising Analysisanalytical essayAdvertising is one of the world’s oldest industries and most effective industries. Advertising shows consumers what they want by using clever deception and nifty tricks. These ploys leave everyday people running to the store to pick up the latest and trendiest products. Advertisements work in part because marketers spend millions (possibly beyond millions) of dollars researching the population to find a clientele. This research helps find a target audience, aka demographic. This allows marketers to create an advertisement that caters to its demographic and sells their product. A company who embodies effective advertisements is Nike. Many people have the Nike logo and slogan engrained in their head. Nike is a company that
In this essay, the author
- Explains that advertising is one of the world's oldest and most effective industries. it shows consumers what they want by using clever deception and nifty tricks.
- Analyzes nike's ad approach, which uses creative metaphors, quotes, and imagery to sell its products. it also uses visuals to keep page-flippers attention.
- Analyzes how the advertiser uses a unique moment to turn the typical five seconds of viewers' attention into five minutes.
- Explains that advertising is one of the world's oldest and most effective industries. it shows consumers what they want by using clever deception and nifty tricks.
- Analyzes nike's ad approach, which uses creative metaphors, quotes, and imagery to sell its products. it also uses visuals to keep page-flippers attention.
- Analyzes how the advertiser uses a unique moment to turn the typical five seconds of viewers' attention into five minutes.
- Analyzes how the ad uses product placement to sell nike soccer balls, cleats, and uniforms. the swooshes are the focal point of the advertisement.
- Analyzes how the ad uses symbolism to sell its products. the soccer player who scores the goal is statue-ized, appearing like the statue of liberty.
- Analyzes how the advertiser uses visual aids to make the ad look more appealing to viewers. the crowd is blurred, the light is focused on the field and the photographer uses the rule of thirds.
- Analyzes how the advertiser uses franck ribery, a notable soccer player, to provide familiarity. his name and autograph are also plastered on the side of the advertisement.
- Analyzes how the uniqueness of the ad and its concept makes it stand out against other ads and potential competitors. the future of nike is bright if it continues to use this level of creativity.
1169 wordsRead More - Nike Case Study Essayanalytical essayThe creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
In this essay, the author
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike didn't have any responsibility to supervise their supply chain, which led to nike losing 50% of its stock value. nike's scheme was to subcontract the work to manufacturers and sneak through the system to come out with more money.
- Analyzes how nike earned its rights back after the 1980's corporate social responsibility epidemic, where thousands of children were used for labor in the manufacturing process, and environmental issues.
1090 wordsRead More - Nike's Branding Imageanalytical essayNike's name within the athletic footwear buy and sell grew by the huge number of reviews either athletes or shoppers. Nike rema...
In this essay, the author
- Explains that nike has been flourishing in building awareness. the 'swooshification of the world' image has appeared on shoes, hats, billboards and association football balls.
- Analyzes how nike has returned to the "mind" and "heart" of its customers by creating joga.com, a societal set of connections website for football fans.
- Explains that branding is a big role in any company to succeed in the industry and be competitive with the others.
- Explains that nike has been flourishing in building awareness. the 'swooshification of the world' image has appeared on shoes, hats, billboards and association football balls.
- Analyzes how nike has returned to the "mind" and "heart" of its customers by creating joga.com, a societal set of connections website for football fans.
- Explains that branding is a big role in any company to succeed in the industry and be competitive with the others.
- Explains that bruce, m. k. h. m, and a. j. hill, "fashion brand preferences among young consumers."
- Analyzes pope, n., "consumption values, sponsorship awareness, brand and product use." journal of product & brand management.
- Explains underwood, r., et al. building service brands via social identity: lessons from the sports marketplace.
- Describes valkenburg, p. m., and buijzen's findings.
- Explains that nike, the popular manufacturer of footwear and sport wear, has become a famous trademark as mcdonald's, coca-cola and pepsi.
- Explains that nike's name within the athletic footwear trade grew by the distribution of affirmative reviews by everyone shoppers and athletes.
1065 wordsRead More - Nike Analysiscomparative essaySince being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive move into the extreme sports market.
In this essay, the author
- Explains that nike has grown from a small fledgling shoe retailer into 'world-wide corporate giant'. nike's key strategic challenges include increased competition from adidas with their technological shoe, the adidas one.
- Recommends nike develop a shoe that will compete with the new, technologically advanced adidas one running shoe.
- Recommends nike produce a shoe that exceeds the technological capabilities of the adidas one shoe, and offers an affordable approach to high tech footwear.
- Explains that nike has grown from a small fledgling shoe retailer into 'world-wide corporate giant'. nike's key strategic challenges include increased competition from adidas with their technological shoe, the adidas one.
- Recommends nike develop a shoe that will compete with the new, technologically advanced adidas one running shoe.
- Recommends nike produce a shoe that exceeds the technological capabilities of the adidas one shoe, and offers an affordable approach to high tech footwear.
- Explains the steps nike must take in order to create the new running shoe.
- Recommends nike make an aggressive move into the extreme sports market. espn holds summer and winter x-games each year to cater to the youth culture.
- Recommends that nike move to gain a portion of the market for extreme sports by budgeting expenses related to sponsorship, advertisement, endorsements, and products for the new market.
- Explains how nike can ensure a smooth transition for both management and employees by using the following steps.
- Explains that training and educational opportunities help employees learn the new behaviors needed to implement the vision. the fourth step is institutionalizing or refreezing new approaches.
- Recommends nike use the five steps for planned change to help implement nike's recommendations of creating a new technological running shoe and entering the extreme sports market.
1775 wordsRead More - Case Study Nikeexplanatory essayNike is the world 's largest sports shoemaker. In the 1990 s, Nike didn’t aware the change of the demand of the consumers. Nike didn 't notice that the function of the sneakers gradually evolved into more the function of the shoes of daily use, such as walking or hiking. Customers prefer the shoes with dark color, can either be worn to work and be worn to sport. Nike 's sales and profits fell sharply in the 2000 s. Nike’s CEO; Phil Knight found he must find a way to reverse company. Nike took over and bought some small professional companies, such as Cole Haan, Hurlay and other shoemakers. After that Nike try to use skills to make shoes more comfortable and revitalize the line of shoes. Knight strived to specialized niche market, like golf,
In this essay, the author
- Explains that nike's sales and profits fell sharply in the 2000s. nike took over and bought some small professional companies, such as cole haan, hurlay and other shoemakers.
- Opines that to remain competitive advantage, business managers must throw away old ideas and old structure of this organization, and consider how to change the business process to meet customer demand.
- Explains how pill knight, founder and ceo of nike, changed the way of making-decisions to achieve organizational goals by allowing people on the spot to decide how best to respond to specific problem.
- Explains that nike's sales and profits fell sharply in the 2000s. nike took over and bought some small professional companies, such as cole haan, hurlay and other shoemakers.
- Opines that to remain competitive advantage, business managers must throw away old ideas and old structure of this organization, and consider how to change the business process to meet customer demand.
- Explains how pill knight, founder and ceo of nike, changed the way of making-decisions to achieve organizational goals by allowing people on the spot to decide how best to respond to specific problem.
- Explains that nike learned from its mistakes and continued to promote organizational learning to increase its effectiveness and competitive advantage.
986 wordsRead More - Financing the Enterprise: Nikeexplanatory essayNike is a major power structure in the global economy, a financial land marketing powerhouse. On every level, they practice diversity, they are socially responsible, and Nike gives back to those who are less fortunate. Nike seems to keep improving on every level of business there innovative and never seem to stop looking for new ideas to keep the consumer excited waiting to see what next. Financially Nike has come from nothing five hundred dollars and an idea. This is what America is made of entrepreneurial-minded individual, which believes in an idea and make it come true with just a few dollars.
In this essay, the author
- Explains how nike has financed their ideas from the beginning with almost nothing. their subsidiaries are converse and hurley international llc.
- Explains nike's financial position, which is strong and grew from a five hundred dollar idea to the billion dollar industry.
- Explains that nike believes in keeping cost effectives product and sustainability human resources is major factor in financing operation nike sales on the open market and their first quarter earnings are in the billion.
- Explains how nike has financed their ideas from the beginning with almost nothing. their subsidiaries are converse and hurley international llc.
- Explains nike's financial position, which is strong and grew from a five hundred dollar idea to the billion dollar industry.
- Explains that nike believes in keeping cost effectives product and sustainability human resources is major factor in financing operation nike sales on the open market and their first quarter earnings are in the billion.
- Explains that nike's three main product lines are made by 600 contract factories that employ more than 800,000 workers in 46 countries around the world.
- Explains that nike accepts all types of currency from, check, credit card as most businesses use a complex check system to make sure check are good and other form of payment are not faked.
- Explains how nike, inc. invests in communities through cash, product, and in-kind contributions. nike believes in the power of human potential.
- Explains that nike's strengths come from idea developments from nike consumers and sport figures.
- Opines that nike should bring manufacturing back to america so we can build a stronger economy in america.
- Opines that nike has plenty of opportunities by staying versatile and creating other product. nike golf plays a significant role in nikes future growth plans.
- Opines that nike is a major power structure in the global economy, socially responsible, and gives back to those who are less fortunate.
1342 wordsRead More - Nike Company Analysisexplanatory essay...st people would buy Nike products during sales when the products are sold at a cheaper price or during sports related events, such as the FIFA World Cup every four years, when there is a “sports fever”. They look for performance and design in the products and also whether or not it is “value for money”. Nike also tries to attract people of different user status to buy their products. Nike attracts ex-users to use their products again by showing that they provide superior customer value when compared to other competitors, potential users and first-time users are attracted by the benefits that the product can offer them. Nike retain their hard core loyals by offering premium quality products with unique designs to allow consumers to stand-out, soft core loyals are captured by providing products at cheaper price as compared to similar products offered by competitors.
In this essay, the author
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Analyzes how nike attracts ex-users to use their products again by showing superior customer value when compared to other competitors. nike retains their hard core loyals by offering premium quality products with unique designs.
- Explains that blue ribbon sports was founded in 1964 as a distributor of tiger running shoes from onitsuka co., japan, by bill bowerman and phil knight.
- Explains that nike is the world's leading innovator in athlete footwear, apparel, equipment and accessories. the company has acquired sponsorships with many famous athletes from a wide range of sports.
- Explains that nike aims to be a sustainable company by abide by all environmental, safety, and health laws and regulations. nike seeks to increase their revenue through various strategies such as capturing customers’ attention through creative advertisements and innovative technologies.
- Explains that nike's innovative product designs and effective marketing strategies have allowed them to stand out among the many brands in the industry.
- Explains that the marketing environment is constantly changing, so it is essential to identify current and potential future trends. nike's strengths include a strong brand name, innovative products, and strong management.
1521 wordsRead More - Case Study Of Nike Sports Shoesexplanatory essayThis project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
In this essay, the author
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Opines that almost every individual would like to associate with nike’s sports shoes because it is comfortable to wear and are light weight. youth are the main target audience of nike.
- Explains that nike's communication is built on a strong principle that by selling sportswear, it will satisfy consumers and respect the emotions of customers.
- Opines that nike is one of the top brands in sports shoe company due to innovation tactics, marketing and communication objectives.
- Explains that top players from the baseball league suffered from calf injuries. rollins and victorino claimed that the issue might be with the cleats in the nike shoes.
- Explains that nike's global procurement team is responsible for selecting and contracting eligible suppliers. nike american sportswear generated revenue of 7495 million us dollars in 2014.
- Explains that nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience.
1059 wordsRead More - Nike Fixed Costs Essayanalytical essayNike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
In this essay, the author
- Explains that nike company's manufacturing process, machinery, research and development costs make up the fixed costs, while administration, distribution, labor, and raw materials are the variable costs.
- Analyzes how nike's sales have been 15.2%, 15.7% and 16.01% in 2014, 2015, and 2016 respectively. this is due to the inability of new investors to enter the market because of the high costs associated with technology and innovative research required to keep up with the demand in the industry.
- Explains that nike products cannot be homogeneous because they are not identical to those of competitors. nike's goal is to remain unique and different from others in terms of the items offered on the market.
- Explains that nike company's manufacturing process, machinery, research and development costs make up the fixed costs, while administration, distribution, labor, and raw materials are the variable costs.
- Analyzes how nike's sales have been 15.2%, 15.7% and 16.01% in 2014, 2015, and 2016 respectively. this is due to the inability of new investors to enter the market because of the high costs associated with technology and innovative research required to keep up with the demand in the industry.
- Explains that nike products cannot be homogeneous because they are not identical to those of competitors. nike's goal is to remain unique and different from others in terms of the items offered on the market.
- Recommends that nike invest more money in research and innovation to make a product that rivals their competitors.
- Explains that nike is one of the world leaders in manufacturing and distributing quality athletic sports gear, footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
794 wordsRead More - Nike's Marketing Campaign: JUST DO ITanalytical essayThe purpose of a campaign is to deliver a prospective consumer to the point of sale. Nike uses what is classified as a product oriented advertising campaign. Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements.
In this essay, the author
- Explains that the yale five-stage developmental model helps establish the product in the audience's mind or consciousness. the nike logo is most famous for being "the swoosh."
- Explains that nike's slogan "just do it" was one of the three greatest ad campaigns in american history.
- Explains the aristotelian theory that can be applied to nike's persuasive campaign. ethos deals with the credibility or reputation of the advertisee.
- Explains that the yale five-stage developmental model helps establish the product in the audience's mind or consciousness. the nike logo is most famous for being "the swoosh."
- Explains that nike's slogan "just do it" was one of the three greatest ad campaigns in american history.
- Explains the aristotelian theory that can be applied to nike's persuasive campaign. ethos deals with the credibility or reputation of the advertisee.
- Explains that nike wanted munoz to appear in one of its 'just do it' ads, which interspersed shots of him on a trail run with black-and-white placards.
- Explains that the mass-media effects theory can be separated into three parts. the first part is that people are selective about the media messages to which they expose themselves.
- Analyzes nike's uses and gratification theory, which deals with the consumer wanting to have a sense of identity or belonging.
- Analyzes carmichael, matt, "nike integration of tv, online a strong lesson." advertising age, 31 march 2000.
- Opines that mccullum, jack, and o’brien, richard, "just don't overdo it" sports illustrated, vol.
- Explains that nike's just do it campaign has been successful, but it is not the sole reason for their success.
- Analyzes how the mass-media effects theory and the uses and gratification theory can be applied to nike's persuasive campaign.
- Explains that nike's persuasive campaign is based on effect-to-cause reasoning, which shows the effect first and then the cause.
2946 wordsRead More - Rhetorical Analysis Of Nikeopinion essayNike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
In this essay, the author
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Explains that they like nike's unique style and the excellent quality of their products. they say they've never had fading, cheap fabric, or cheaply made materials.
- Opines that nike's advertising is inspiring and motivational, and the nike slogan 'just do it' plastered on so many products inspires others to get out and ‘just do it’ no hesitation.
- Opines that nike makes it easy to find and buy their products at any time.
- Explains that they love to wear nike apparel and match brands throughout their wardrobe making them want to buy more and have a variety of nike products, but it can be costly and limits the number of items they purchase at nike stores.
- Opines that nike's overpriced products are a disgrace, and that they never have coupons to reduce their costs and have better deals.
905 wordsRead More - Compare And Contrast Adidas And Nikeopinion essayThere are as many brands as there is ants in the world, but the two brands that pop out are adidas and nike. Those two brands have been going head to head for ages to see who is the better brand. It’s been tested, compared, and debated which brand is better. Whether it’s the quality of the materials or the cost of it, the debate is ongoing. Both brands have been fighting for the top ever since they were both created and I don’t blame them it’d be fantastic to be the best brand in the world. When Nike and adidas are contrasted, it becomes clear that the Adidas brand are better for the overall consumer and enhances sport performance than Nike.
In this essay, the author
- Opines that the two brands that pop out are adidas and nike. both brands have been fighting for the top ever since they were created.
- Compares nike's overpriced clothing and shoes with adidas' cheap prices for good clothes, which could constrain future growth and margins.
- Explains that sponsorships have been a big part of the sports/casual world especially starting with nike and adidas.
- Opines that the two brands that pop out are adidas and nike. both brands have been fighting for the top ever since they were created.
- Compares nike's overpriced clothing and shoes with adidas' cheap prices for good clothes, which could constrain future growth and margins.
- Explains that sponsorships have been a big part of the sports/casual world especially starting with nike and adidas.
- Explains that the quality of materials used in making the product determines how long you’re going to have the item. nike has already made some trash jerseys for the nba this year.
- Explains that comfort is always a concern for all customers because they either want to feel good with the shoe or they want it for long periods of time. nike has the most uncomfortable shoe out there and that is the jordan shoe.
- Opines that adidas and nike will be a forever ongoing topic of which brand is considered the best out of all.
854 wordsRead More - Nike Assignmentexplanatory essayNike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
In this essay, the author
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike sells sports-inspired lifestyle apparel, such as bags, sports balls, protective equipment, gloves, bats, eyewear, and many more.
- Explains that nike's main target is to market the shoes for males and females. the competitive market of nike has increased.
- Explains that the most of the customers of nike are located on the net. the main objective of marketing is remaining net tv and magazines.
- Explains that nike has several competitors, including reebok, adidas, and puma. nike and adidas are famous in footwear and accessories.
- Explains that the competitor of nike is located in european, because adidas is mainly focus on european market.
- Explains that an entrepreneur makes his business by putting the resources such as land, labour and capital as well as adding all his ideas his brand name to achieve success as a true businessman.
- Explains that the input as land or building will not change whether the supply or demand of the product is increasing or decreasing. nike company has their plant in asia (indonesia).
- Explains that nike have chief executive officers who maintain all the operational activities in the firm and the salary to pay them will not change as according to the demand of the product they are fixed.
- Explains that the equipment used to make the shoes, sports products, will remain the same in all the quantities so they will not vary according to the output.
- Opines that if more quantity is supplied, more money will be needed to produce more products.
- Explains that rubber is a very important factor of the shoe's production. if the quantity demanded for the products is increasing, we need more rubber to make the sole.
- Opines that the equipment or machines we are using in the production process always needs cares in terms of the fuel or oil.
- Explains that work force is the main factor in the manufacturing process. to produce apparel, equipment, and shoes that are demand of the modern era a firm (nike) has workers.
- Explains that the global economy has positive and negative consequences on nike.
- Explains that nike exports its product to other countries and imports nike products from different countries.
- Opines that nike is the world's number one company. it is rooted in the competition and dominates its competitors. inflation, unemployment, and interest rates are part of every business.
- Explains that nike is a highly competitive and mature market where the top four manufactures hold over 70% of the market share.
- Explains fixed cost, which is fixed and does not change according to the level of production. salaries, rent, and insurance are examples of fixed costs. variable cost is the cost that varies with inputs.
- Explains that the long run is defined as the time period necessary to allow all the inputs to be varied. nike has different factors of the products such as land, rubber, oil, labour, designs and expert’s equipment and the sales man.
- Explains that nike has salesman in retail stores of six continents of the world and if the quantity of demand company’s product is increasing, it has to hire more sales man to provide quality services to their customers.
- Explains that political stability includes political inclination of political parties, influence of party and personal interest on politicians, and so on.
- Explains that high unemployment rate would decrease the costumer's expenditures, and that recession would be the great threat for nike.
- Concludes that a 10% depreciation of us dollar has made imported indian shoes cheaper for u.s consumers, while appreciation of rupees has developed the competitiveness of indian nike company's exports.
2668 wordsRead More - The History of Nikeexplanatory essay"The Quick History of Nike, Nike Advertising and Nike Brands « Americana Persona." Americana Persona. Web. 14 Feb. 2012. .
In this essay, the author
- Explains nike's mission, "to bring inspiration and innovation to every athlete in the world."
- Explains that nike's co-founder realized the incredible possibilities for human potential in sports and founded one of the biggest sports companies in the world.
- Explains that nike employs over 35,000 people across six continents and operates in over 160 countries. nike continues to grow and fulfill its mission statement every year by making better products.
- Explains nike's mission, "to bring inspiration and innovation to every athlete in the world."
- Explains that nike's co-founder realized the incredible possibilities for human potential in sports and founded one of the biggest sports companies in the world.
- Explains that nike employs over 35,000 people across six continents and operates in over 160 countries. nike continues to grow and fulfill its mission statement every year by making better products.
- Describes bill bowerman as a nationally acclaimed track and field coach at the university of oregon in the 1950s. he experimented with different track surfaces, hydration drinks, and shoes.
- Describes phil knight as a talented middle distance runner who enrolled at the university of oregon in 1955 and went on to stanford university where he got his mba in finance. knight proposed cheap quality running shoes could be manufactured in japan and imported to compete with the well-established german brands.
- Describes how phil knight and bill bowerman shook hands and formed blue ribbon sports. they pledged five hundred dollars and placed their first order of 300 pairs of shoes.
- Explains that bowerman and knight had full-time jobs, so they hired jeff johnson to manage blue ribbon sports. johnson created print ads, brochures, marketing materials, and shot photos for the catalogs.
- Narrates how blue ribbon sports and onitsuka began developing their own line of products in 1971. they chose the name nike, named after the greek goddess of victory, and created the "swoosh."
- Explains that bowerman's rubber waffle patterned soles at the u.s. track and field trials made a very different impression on the runners who tried them.
- Explains that blue ribbon sports had a new logo, new name, and innovative shoes, but needed endorsement and publicity. they worked with steve prefontaine to meet this need.
- Explains that prefontaine was a talented runner at the university of oregon from 1969 to 1973. his career was electrifying and he won numerous national records.
- Explains that nike launched in the 80s with the successful launch of the tailwind running shoe in 1979 that featured nike air technology.
- Explains how nike regained its position as the industry leader in 1985, 1987, and 1989, thanks to the popular "bo knows" campaign.
- Explains that nike entered the 1990s with several successful products from the 80s and by christening their world headquarters in portland, oregon.
- Explains that nike's energy went to soccer and golf during the mid-1990s. in 1994, nike signed several individual players on the brazilian national team, won the world cup, and designed the team’s distinctive uniform.
- Describes how nike golf landed a contract with eldrick "tiger" woods for $5 million per year in 1996, which put doubters at ease.
- Explains how nike invested in cycling and endorsed lance armstrong, a promising young cyclist who was diagnosed with cancer. armstrong won the tour de france in 1999.
- Explains how nike's "secret tournament" ad campaign during the 2000 olympics changed the way the industry thought about advertising.
- Opines that nike continues to make an impact in the world of sports, revolutionizing and innovating at a pace that other companies cannot keep up with.
- Narrates how nike marketed the culture of running.
- Explains that nike, inc. - the official corporate website for nike and its affiliate brands.
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