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Nike Marketing Strategy

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Nike Company Marketing Strategies of Nike Product
INTRODUCTION:
“If you have a body, you are an athlete” said by a Bill Bowerman. Bill Bowerman was a co-founder of a Nike brand. He said these words to bring inspiration and innovation to every athlete in the world. Moreover, he motivated everyone to experience all Nike products. Nike is an international brand and considered to be one of the largest American multinational corporation. It sells a large variety of athletic shoes, apparel, services and sports equipments. This company was founded on January 25, 1964 as a Blue Ribbon Sports by a Bill Bowerman and
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Their first product were running shoes. Quality of their each product is very nice. Nike should have high quality products as compare to their competitors and always trying to make them more perfect. They know customers needs very well. Secondly, they always aware about market competition and changes which are occurred in market. Nike brand have a great reputation in market due to success in sport. Every famous player only prefer a Nike brand which is very fruitful for their sales. Customers wants their products because their products are cheap and comfortable. Even, an old people also like to buy their products for their comfort. To increase in production and by shift to Asia, Nike achieved a great success in worldwide. Now a days, Nike is most popular brand throughout a world because of their ideas and high level…show more content…
By making best strategies, Nike achieved a great success in worldwide. Firstly, sign contracts with outstanding sportsman for promotion is best method for success. The promotion and advertising were extremely successful but not only due to sportsman involvement but also due to good image of company. Along with this, their tags such as “Just do it” and “there is no life finish” also attract the customers to making the company’s product more popular. Moreover, due to simplicity of tags they are understandable and easily perceived by people regardless national or cultural norms. Additionally, communicate effectively with customers to understand their need and satisfy every need is also another strategy of Nike. By discover all way for advertising their products in all over a world, Nike products have really become international and
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