Nike Inc.: The History Of Nike

In the start of all this it was originally called blue ribbon sports. Tigers are sports shoes made in japan. By 1964 Phil had sold $8000 worth of tigers. In the 70’s they came up with an idea to reduce the shock and the resistance of impact and things like that. It was an shock resistant pocket.

External Analysis The footwear industry is a complete package so the different stages of shoe design and manufacturing interact seamlessly. This means that design departments and supply chains can operate on different components within the same product family; it reduces the opportunity for error resulting in efficient and highly profitable production. For the first six months of Nike’s current fiscal year, they brought in $816.9 million in revenue, with a 35 percent increase over the same period a year ago. Meanwhile, the core Nike business grew from $5.26 billion to $5.89 billion, a 12 percent increase. As for Reebok Brand, worldwide sales in the 2004 fourth quarter increased 18 percent to $817 million.

Principles of Marketing Section: C7 MINI PROJECT Brand name: Nike Resource person: prof. Salman Zaheer Submitted by: Aisha Younis ID# 1501005416 Brand name: NIKE. SECTION 1 ABOUT THE NIKE INDUSTRY: Nike is an athletic footwear American organization' which was established in January 1964. Nike was firstly found as the name of blue ribbon sports by two people, Bill Bowerman and Phil Knight. And on 30th of May 1970, it was officially introduced as Nike. The organization conducts as a trader for Japanese shoe maker.

Knight however obtained an MBA in finance later at Stanford. Knight persuaded the Onitsuka Co. in Japan, the manufacturer of Tiger shoes to make him a distributor of Tiger shoes in the United States. Knight sent Bowerman several pairs out of his first shipment in the hope Bowerman would buy some, instead, Bowerman offered to make Knight his partner and provided him with his footwear design ideas. (Nike, Inc. History) The two entrepreneurs formed Blue Ribbon Sports in 1964, and then in 1965 they hired Jeff Johnson to manage the company’s operations. Johnson proved to be an invaluable team member.

Finally, Lululemon also faces competition from active-wear giants, like Nike. Nike has introduced a yoga line, which they are in the process of expanding (Lutz, 2013). Nike proves to be a major rival because they have a greater reach to customers than Lululemon (Lutz, 2013). According to the Nike website, they are selling their yoga pants for $100.

2012) According to the Kaiser/HRET survey 2010, positive feedbacks on the effectiveness of wellness incentive program from larger firms (at least 200 workers) were significant, 81 percent of the firs stated that the program improved health (Mattke et al. 2012).

From 1961 to 1971, Knight joined with a Japanese company named Tiger. He thought that the company would end Germany’s domination over the footwear industry. When he met with the company, they asked what company he represented and Knight came up instantly with the name “Blue Ribbon Sports”. The company would later become Nike. Blue Ribbon’s revenue continued to rise and in 1971, a student names Carolyn Davidson designed the Nike Swoosh symbol for $35.

In spring of 1972, the first shoe with the Nike swoosh was introduced (from Nike Consumer Affairs packet, 1996). Not only does Nike have one of the famous logo, Nike also has one of the most famous slogans around: “Just Do It!” According to Nike company lore, it was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike’s can-do attitude, reportedly said, “You Nike guys, you just do it.” Then the brilliant slogan came about. Nike continues to lure customers with a marketing strategy centering around a brand image which is attained by th distinctive logo and advertising slogan. It is my belief that Nike's power to sell comes from deep-rooted desire for cultural inclusiveness and individual athletic accomplishment.

The name Microsoft, without the hyphen, was first used in a letter from Gates to Allen on November 29, 1975,[7] and on November 26, 1976 the name became a registered trademark. [22] The company's first international office was founded on November 1, 1978, in Japan, entitled "ASCII Microsoft" (now called "Microsoft Japan"). [22] On January 1, 1979, the company moved from Albuquerque to a new home in Bellevue, Washington. [22] Steve Ballmer joined the company on June 11, 1980, and would later succeed Bill Gates as CEO. [22] The company restructured on June 25, 1981, to become an incorporated business in its home state of Washington (with a further change of its name to "Microsoft, Inc.").

In his first year at the helm, he was credited with putting the glamour back into fashion introducing Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots. In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new, modern ad campaigns for the company. By 1999, the house, which had been almost bankrupt when Ford joined, was valued at about $4.3 billion. "We didn't even have a photocopier at one stage," he admits. "We didn't have any paper."