Nike Case Study Essay
analytical Essay
1090 words
Nike Case Study The creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there …show more content…
Nike actually was able to complete 3 out of the 5 stages for corporate responsibility, which were Defensive, Compliance and Managerial. They are still taking steps to achieve corporate responsibility strategies that will enhance their enforcement policies for the future. The main reason Nike failed to address corporate social responsibility early on is because they didn’t come up with a solution that would benefit globally. They were so concerned with their reputation locally but worldwide they weren’t known as the best company. Another huge flaw Nike showed was to blame the Third World Countries for their labor laws and minimum pay …show more content…
The many steps to stay a competitive industry began with lowering the manufacturing costs from their less developed Third World Countries because their labor cost was much lower. This gave plentiful opportunity for Nike to mass-produce all of its products. In these countries like Indonesia, China, and Vietnam it’s enormously difficult to “keep track of and regulate the working conditions and wages of factories” Ferrell, Fraedrick, J. & Ferrell (2013) Nike was evaluated on their child labor, harassment issues, poor work environment, and abuse practices. Nike in an effort to fight against the presumed allegations launched a campaign towards child labor and employee
In this essay, the author
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike didn't have any responsibility to supervise their supply chain, which led to nike losing 50% of its stock value. nike's scheme was to subcontract the work to manufacturers and sneak through the system to come out with more money.
- Analyzes how nike earned its rights back after the 1980's corporate social responsibility epidemic, where thousands of children were used for labor in the manufacturing process, and environmental issues.
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- Nike: The Sweatshop Debateanalytical essayThere were many legal, cultural, and ethical challenges that Nike faced when confronted with the sweatshop case. Nike a well known global corporation that was established in 1972 by former University of Oregon track star Phil Knight. Nike is one of the leading marketers of athletic shoes and apparel in the world. The company has $10 billion in annual revenues and sells its products in over 140 countries. Nike is not affiliated with any of its own manufacturing. The company designs and markets its own products but they contract out their manufacturing to a global network of 600 factories located around the world. These manufacturers employ over 550,000 people world wide. The company has been ridiculed for more than a decade with repeated and unrelenting allegations that its...
In this essay, the author
- Describes the legal, cultural, and ethical challenges that confronted the global business presented in the nike sweatshop debate case study.
- Describes the legal, cultural, and ethical challenges that confronted the global business presented in the nike sweatshop debate case study.
- Explains nike faced many legal, cultural, and ethical challenges when confronted with the sweatshop case. nike is one of the leading marketers of athletic shoes and apparel in the world.
- Describes the legal, cultural, and ethical challenges that confronted the global business presented in the nike sweatshop debate case study.
- Describes the legal, cultural, and ethical challenges that confronted the global business presented in the nike sweatshop debate case study.
- Explains nike faced many legal, cultural, and ethical challenges when confronted with the sweatshop case. nike is one of the leading marketers of athletic shoes and apparel in the world.
- Explains that nike's sweatshops had positive effects on the developing countries that they were located even though the workers were mistreated.
- Explains how nike devised strategies and tactics to deal with the problems of working conditions and pay in sweatshops.
- Explains nike's goal was to ensure workers around the world were protected by necessitating factories to have no workers subjected to levels above those mandated by the allowable exposure limits (pels).
- Analyzes how the nike sweatshop debate brought much controversy to the company. the company became aware of what was going on in their sweat shops and made sure that every country that they were manufacturing in upheld the standards that were regulated in the united states.
- Cites arnold, d. g., and hartman, l. p. (2003, 11/14/2003), business and society review, 108, 425-461.
1197 wordsRead More - Ethics Of Nikeanalytical essayNike, is a sneaker company “armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world’s most influential consumers.” (Spar, Page 2) Regardless of its prosperity among young adults, Nike was faced with an overflow of scandals and “was increasingly becoming known as the company of labor abuse.” (Spar, Page 2) By the late 1990s, “the Nike product had become synonymous with slave wages, forced overtime, and arbitrary abuse.” (Knight, Page 13)
In this essay, the author
- Describes nike as a sneaker company with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world's most influential consumers.
- Explains how nike faced harsh criticism for its labor practices, and how other shoe companies took matters into their own hands by implementing human rights policies.
- Analyzes how nike outsourced its manufacturing to low-cost parts of the world, taking advantage of governments who were more interested in wooing investors than acceding to union demands.
- Describes nike as a sneaker company with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world's most influential consumers.
- Explains how nike faced harsh criticism for its labor practices, and how other shoe companies took matters into their own hands by implementing human rights policies.
- Analyzes how nike outsourced its manufacturing to low-cost parts of the world, taking advantage of governments who were more interested in wooing investors than acceding to union demands.
- Describes how jeff ballinger, a labor activist, caught wind of what was going on at nike and set out to make an example of the country.
- Analyzes how nike's "not our problem attitude" response to strikes across indonesia increased criticism and outrage. washington took interest in the allegations with senators and representatives suggesting solutions.
- Describes how nike began enlisting in a damage control strategy by hiring andrew young, the civil rights leader and former mayor of atlanta.
- Analyzes how young argued that nike had not asked him to address compensation. the issue of wages began to resurface again in 1997.
- Explains nike's self-endorsement marketing strategy through celebrity endorsements was accompanied by protests. nike didn't face profit loss until 1998.
- Explains that student protests spread to "campuses where nike had no merchandising contracts." other sneaker companies took advantage of nike's bad press with adidas becoming increasingly popular among college students.
- Opines that nike had to take steps to save its reputation from being tarnished by images of child labor workers and incidents of unsafe labor practices killing young women.
- Explains knight's sweeping reforms, including raising the minimum age of workers, adopting u.s. osha clean air standards in all its factories, expanding its monitoring program, and making micro loans available to workers.
- Explains nike's extensive training program for its managers, which required them to learn the native language and receive training in cultural differences and acceptable management styles.
810 wordsRead More - Nike Case Studyexplanatory essayThe factories around the world (China, Asia, and Vietnam) assist in manufacturing and distribution of the products. (Mahdi et al., 2015). The globalization and technology have impacted competition and larger expansion of the corporation around the world. The Nike brand is nearly in every culture of the world from the result of globalization and technology impact. The technology has grown on the quality of the research and innovation the company is performing that is resulting in great volumes of customer cares and choices. The globalization and technology have also helped stabilize the prices of the products and avail them all year round so that there are no experiences of low supply and thus raise in the products prices. (Mahdi et al., 2015). The market is always satisfied with the quality and volume of supply that meets all the fluctuation like the sudden increase in demand or its fall. The impacts of globalization have made the company produce high quality, durable and limited the production impact on the environmental pollution and degradation. It is playing a global roll in the management and conservation of the environment worldwide by taking part in community participation and charitable organizations that serve the society in community issues alongside environment (Mahdi et al.,
In this essay, the author
- Describes nike as a flexible brand, elevated to the next level. the nike swoosh is believed to be the most recognizable brand icon or corporate logo, conveying "nike" without words.
- Explains that the key to increasing revenue for nike branch is to make the product as cheap as possible and keep the cost of transporting low. then sell the brand to countries with higher growing incomes.
- Explains how globalization and technology have impacted the nike brand's competitiveness and expansion. the company is playing a global role in the management and conservation of the environment.
- Describes nike as a flexible brand, elevated to the next level. the nike swoosh is believed to be the most recognizable brand icon or corporate logo, conveying "nike" without words.
- Explains that the key to increasing revenue for nike branch is to make the product as cheap as possible and keep the cost of transporting low. then sell the brand to countries with higher growing incomes.
- Explains how globalization and technology have impacted the nike brand's competitiveness and expansion. the company is playing a global role in the management and conservation of the environment.
- Explains that the company had to determine which industrial organization model to apply so that it could earn the above-average returns on the capital invested.
- Opines that the company would attain the greater opportunities availing themselves by applying resource-based model, to make high returns on capital investments, that would be above-average the returns.
- Explains that nike's corporate social responsibility (csr) vision is a good approximation for its business.
- Explains that nike's corporate social responsibility plan gives priority to customers as a stakeholder group.
- Explains that nike's corporate social responsibility status is influenced by the stakeholder group of communities. the nike foundation supports community development initiatives, such as the active schools and youth sports program.
950 wordsRead More - Case Study Nikeexplanatory essayNike is the world 's largest sports shoemaker. In the 1990 s, Nike didn’t aware the change of the demand of the consumers. Nike didn 't notice that the function of the sneakers gradually evolved into more the function of the shoes of daily use, such as walking or hiking. Customers prefer the shoes with dark color, can either be worn to work and be worn to sport. Nike 's sales and profits fell sharply in the 2000 s. Nike’s CEO; Phil Knight found he must find a way to reverse company. Nike took over and bought some small professional companies, such as Cole Haan, Hurlay and other shoemakers. After that Nike try to use skills to make shoes more comfortable and revitalize the line of shoes. Knight strived to specialized niche market, like golf,
In this essay, the author
- Explains that nike's sales and profits fell sharply in the 2000s. nike took over and bought some small professional companies, such as cole haan, hurlay and other shoemakers.
- Opines that to remain competitive advantage, business managers must throw away old ideas and old structure of this organization, and consider how to change the business process to meet customer demand.
- Explains how pill knight, founder and ceo of nike, changed the way of making-decisions to achieve organizational goals by allowing people on the spot to decide how best to respond to specific problem.
- Explains that nike's sales and profits fell sharply in the 2000s. nike took over and bought some small professional companies, such as cole haan, hurlay and other shoemakers.
- Opines that to remain competitive advantage, business managers must throw away old ideas and old structure of this organization, and consider how to change the business process to meet customer demand.
- Explains how pill knight, founder and ceo of nike, changed the way of making-decisions to achieve organizational goals by allowing people on the spot to decide how best to respond to specific problem.
- Explains that nike learned from its mistakes and continued to promote organizational learning to increase its effectiveness and competitive advantage.
986 wordsRead More - Nike Marketing Analysisexplanatory essayNike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages. If they never took the time to analyze how to reach the different audience, they would have missed out on new consumers and profit.
In this essay, the author
- Explains that nike is a multinational company that designs, develops and manufactures footwear, apparel, accessories, and services.
- Explains that nike used various strategies for the u.s. and globally to become successful. without numerous strategies to cater to consumers in those different regions, nike missed out on consumers, money, and an opportunity to expand
- Explains that nike has numerous outlets under their umbrella. nike advertises in the u.s. by print publications, television, and a large range of social media.
- Explains that nike is a multinational company that designs, develops and manufactures footwear, apparel, accessories, and services.
- Explains that nike used various strategies for the u.s. and globally to become successful. without numerous strategies to cater to consumers in those different regions, nike missed out on consumers, money, and an opportunity to expand
- Explains that nike has numerous outlets under their umbrella. nike advertises in the u.s. by print publications, television, and a large range of social media.
- Explains that nike has numerous ways to advertise in the united states and oversea. they have different strategies to cater to specific needs of consumers.
- Explains that consumer research and buying behavior plays a huge part in determining the appropriate advertisement strategy for nike.
1163 wordsRead More - Nike Company Analysisexplanatory essayCurrently, Nike is the world’s leading innovator in athlete footwear, apparel, equipment and accessories. The company has had many successes since its’ beginning such as being named the No. 1 Most Innovative Company in Fast Company magazine’s annual ranking of the world’s top 50 innovators in February 2013, being awarded top honours by the Corporate Register Reporting Awards (CRRA) for Innovation in Reporting and Best Overall Report in April 2013 and also having Nike VP of Sustainable Business & Innovation, Hannah Jones, honoured as one of the three recipients of the 2013 C.K. Prahalad Awards, a prestigious award giving to companies, individuals and...
In this essay, the author
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Analyzes how nike attracts ex-users to use their products again by showing superior customer value when compared to other competitors. nike retains their hard core loyals by offering premium quality products with unique designs.
- Explains that blue ribbon sports was founded in 1964 as a distributor of tiger running shoes from onitsuka co., japan, by bill bowerman and phil knight.
- Explains that nike is the world's leading innovator in athlete footwear, apparel, equipment and accessories. the company has acquired sponsorships with many famous athletes from a wide range of sports.
- Explains that nike aims to be a sustainable company by abide by all environmental, safety, and health laws and regulations. nike seeks to increase their revenue through various strategies such as capturing customers’ attention through creative advertisements and innovative technologies.
- Explains that nike's innovative product designs and effective marketing strategies have allowed them to stand out among the many brands in the industry.
- Explains that the marketing environment is constantly changing, so it is essential to identify current and potential future trends. nike's strengths include a strong brand name, innovative products, and strong management.
1521 wordsRead More - Ethical Ethics Of Nikeargumentative essayThese continuing pressure impacted on the negative image and decreasing revenue of the company. Consequently, the ethical practices of Nike’s corporate have argued until now. Thus, this essay will discuss whether Nike has transformed as an ethical company or not by evaluating sweatshop utilization, environment and corruption issues in this company.
In this essay, the author
- Analyzes how nike has instilled ethical values to operate its business. the company has revised its code of conduct and leadership standards since herbert's 1996 criticized nike as a giant pyramid which repressed its labours.
- Explains that sweatshop is a factory in developing countries which employs low-wage labors in the poor working environment to produce goods for multinational enterprises. nike has learned from their experience by targeting its entire supplier to gain the bronze level or above in 2020.
- Compares nike's code of conduct with its deontological approach, which supports equal treatment towards others as a response of our behaviour.
- Analyzes how nike has instilled ethical values to operate its business. the company has revised its code of conduct and leadership standards since herbert's 1996 criticized nike as a giant pyramid which repressed its labours.
- Explains that sweatshop is a factory in developing countries which employs low-wage labors in the poor working environment to produce goods for multinational enterprises. nike has learned from their experience by targeting its entire supplier to gain the bronze level or above in 2020.
- Compares nike's code of conduct with its deontological approach, which supports equal treatment towards others as a response of our behaviour.
- Opines that nike hasn't become an ethical company, despite all improvement that they have implemented, but they still have to be more consistent to turn their negative images.
731 wordsRead More - Case Study Of Nike Sports Shoesexplanatory essayThis project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
In this essay, the author
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Opines that almost every individual would like to associate with nike’s sports shoes because it is comfortable to wear and are light weight. youth are the main target audience of nike.
- Explains that nike's communication is built on a strong principle that by selling sportswear, it will satisfy consumers and respect the emotions of customers.
- Opines that nike is one of the top brands in sports shoe company due to innovation tactics, marketing and communication objectives.
- Explains that top players from the baseball league suffered from calf injuries. rollins and victorino claimed that the issue might be with the cleats in the nike shoes.
- Explains that nike's global procurement team is responsible for selecting and contracting eligible suppliers. nike american sportswear generated revenue of 7495 million us dollars in 2014.
- Explains that nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience.
1059 wordsRead More - Nike Assignmentexplanatory essayNike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
In this essay, the author
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike sells sports-inspired lifestyle apparel, such as bags, sports balls, protective equipment, gloves, bats, eyewear, and many more.
- Explains that nike's main target is to market the shoes for males and females. the competitive market of nike has increased.
- Explains that the most of the customers of nike are located on the net. the main objective of marketing is remaining net tv and magazines.
- Explains that nike has several competitors, including reebok, adidas, and puma. nike and adidas are famous in footwear and accessories.
- Explains that the competitor of nike is located in european, because adidas is mainly focus on european market.
- Explains that an entrepreneur makes his business by putting the resources such as land, labour and capital as well as adding all his ideas his brand name to achieve success as a true businessman.
- Explains that the input as land or building will not change whether the supply or demand of the product is increasing or decreasing. nike company has their plant in asia (indonesia).
- Explains that nike have chief executive officers who maintain all the operational activities in the firm and the salary to pay them will not change as according to the demand of the product they are fixed.
- Explains that the equipment used to make the shoes, sports products, will remain the same in all the quantities so they will not vary according to the output.
- Opines that if more quantity is supplied, more money will be needed to produce more products.
- Explains that rubber is a very important factor of the shoe's production. if the quantity demanded for the products is increasing, we need more rubber to make the sole.
- Opines that the equipment or machines we are using in the production process always needs cares in terms of the fuel or oil.
- Explains that work force is the main factor in the manufacturing process. to produce apparel, equipment, and shoes that are demand of the modern era a firm (nike) has workers.
- Explains that the global economy has positive and negative consequences on nike.
- Explains that nike exports its product to other countries and imports nike products from different countries.
- Opines that nike is the world's number one company. it is rooted in the competition and dominates its competitors. inflation, unemployment, and interest rates are part of every business.
- Explains that nike is a highly competitive and mature market where the top four manufactures hold over 70% of the market share.
- Explains fixed cost, which is fixed and does not change according to the level of production. salaries, rent, and insurance are examples of fixed costs. variable cost is the cost that varies with inputs.
- Explains that the long run is defined as the time period necessary to allow all the inputs to be varied. nike has different factors of the products such as land, rubber, oil, labour, designs and expert’s equipment and the sales man.
- Explains that nike has salesman in retail stores of six continents of the world and if the quantity of demand company’s product is increasing, it has to hire more sales man to provide quality services to their customers.
- Explains that political stability includes political inclination of political parties, influence of party and personal interest on politicians, and so on.
- Explains that high unemployment rate would decrease the costumer's expenditures, and that recession would be the great threat for nike.
- Concludes that a 10% depreciation of us dollar has made imported indian shoes cheaper for u.s consumers, while appreciation of rupees has developed the competitiveness of indian nike company's exports.
2668 wordsRead More - NIKE's Labour Troublesanalytical essayNike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral human rights they should be entitled to. Sweatshops are unethical, immoral and demonstrate Nike’s ignorance towards their social responsibilities abroad. Within these facilities, workers endure stressfully long days under undesirable conditions, often with no breaks and very little pay. While this is going on overseas, sponsored athletes are being paid million dollar salaries here in North America. Although Nike’s reputation has been foiled through the tabloids regarding this issue, they have been making a substantial effort to “clean up” production messes in the East.
In this essay, the author
- Explains nike's corporate responsibility, but they do not comply with several human rights obligations overseas in countries like thailand, pakistan, china, vietnam and indonesia. sweatshops are unethical, immoral and demonstrate nike’s ignorance towards their social responsibilities abroad.
- Explains that nike facilitates production in other countries to help grow sales in those regions. nike's shape program is delegated exclusively to labour-practice enforcement.
- Opines that nike endorses talented athletes and pays them generous royalties to represent them well. by boycotting nike, they would gain publicity and sponsors for acting on good moral and ethical judgement.
- Explains nike's corporate responsibility, but they do not comply with several human rights obligations overseas in countries like thailand, pakistan, china, vietnam and indonesia. sweatshops are unethical, immoral and demonstrate nike’s ignorance towards their social responsibilities abroad.
- Explains that nike facilitates production in other countries to help grow sales in those regions. nike's shape program is delegated exclusively to labour-practice enforcement.
- Opines that nike endorses talented athletes and pays them generous royalties to represent them well. by boycotting nike, they would gain publicity and sponsors for acting on good moral and ethical judgement.
- Analyzes how nike's ceo, phil knight, addressed a six-point anti-sweatshop initiative to the national press club.
- Analyzes how knight "sugar coated" the truth to get the public away from the ordeal of human rights in the asian countries.
- Opines that nike has been under pressure to correct the misdoings that have been done regarding production facilities in the east. while nike promotes itself as an industry leader in corporate social responsibility, workers in asia are still forced to work excessively long hours in substandard environments.
1415 wordsRead More - The History of Nikeexplanatory essayNike, one of the largest athletic companies in the world, has been making a historical impact in the world of sports for over 50 years. The Mission of Nike is simple, "to bring inspiration and innovation to every athlete in the world." Bill Bowerman,
In this essay, the author
- Explains nike's mission, "to bring inspiration and innovation to every athlete in the world."
- Explains that nike's co-founder realized the incredible possibilities for human potential in sports and founded one of the biggest sports companies in the world.
- Explains that nike employs over 35,000 people across six continents and operates in over 160 countries. nike continues to grow and fulfill its mission statement every year by making better products.
- Explains nike's mission, "to bring inspiration and innovation to every athlete in the world."
- Explains that nike's co-founder realized the incredible possibilities for human potential in sports and founded one of the biggest sports companies in the world.
- Explains that nike employs over 35,000 people across six continents and operates in over 160 countries. nike continues to grow and fulfill its mission statement every year by making better products.
- Describes bill bowerman as a nationally acclaimed track and field coach at the university of oregon in the 1950s. he experimented with different track surfaces, hydration drinks, and shoes.
- Describes phil knight as a talented middle distance runner who enrolled at the university of oregon in 1955 and went on to stanford university where he got his mba in finance. knight proposed cheap quality running shoes could be manufactured in japan and imported to compete with the well-established german brands.
- Describes how phil knight and bill bowerman shook hands and formed blue ribbon sports. they pledged five hundred dollars and placed their first order of 300 pairs of shoes.
- Explains that bowerman and knight had full-time jobs, so they hired jeff johnson to manage blue ribbon sports. johnson created print ads, brochures, marketing materials, and shot photos for the catalogs.
- Narrates how blue ribbon sports and onitsuka began developing their own line of products in 1971. they chose the name nike, named after the greek goddess of victory, and created the "swoosh."
- Explains that bowerman's rubber waffle patterned soles at the u.s. track and field trials made a very different impression on the runners who tried them.
- Explains that blue ribbon sports had a new logo, new name, and innovative shoes, but needed endorsement and publicity. they worked with steve prefontaine to meet this need.
- Explains that prefontaine was a talented runner at the university of oregon from 1969 to 1973. his career was electrifying and he won numerous national records.
- Explains that nike launched in the 80s with the successful launch of the tailwind running shoe in 1979 that featured nike air technology.
- Explains how nike regained its position as the industry leader in 1985, 1987, and 1989, thanks to the popular "bo knows" campaign.
- Explains that nike entered the 1990s with several successful products from the 80s and by christening their world headquarters in portland, oregon.
- Explains that nike's energy went to soccer and golf during the mid-1990s. in 1994, nike signed several individual players on the brazilian national team, won the world cup, and designed the team’s distinctive uniform.
- Describes how nike golf landed a contract with eldrick "tiger" woods for $5 million per year in 1996, which put doubters at ease.
- Explains how nike invested in cycling and endorsed lance armstrong, a promising young cyclist who was diagnosed with cancer. armstrong won the tour de france in 1999.
- Explains how nike's "secret tournament" ad campaign during the 2000 olympics changed the way the industry thought about advertising.
- Opines that nike continues to make an impact in the world of sports, revolutionizing and innovating at a pace that other companies cannot keep up with.
- Narrates how nike marketed the culture of running.
- Explains that nike, inc. - the official corporate website for nike and its affiliate brands.
2079 wordsRead More - Nike Ethicsopinion essayNike has always been a company that's been questioned ethically. People have heard about the stories of the sweatshops in Southeast Asia exploiting adolescent employees for unreasonably small amounts of money. This had blemished Nike’s reputation several years ago, but since then, it has strived to become a truly respectable company. Located on Nike's website you can find Phil Knight's credo about ethics. It is as follows:
In this essay, the author
- Explains nike incorporated is the number one sportswear and equipment provider in the world. it employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the us.
- Explains that nike was founded by university of oregon track athlete philip knight and his coach bill bowerman in 1962 and officially became nike, inc. in 1978, taking its name after the greek goddess of victory.
- Opines that nike has always been questioned ethically. people have heard about the stories of the sweatshops in southeast asia exploiting adolescent employees for unreasonably small amounts of money.
- Explains nike incorporated is the number one sportswear and equipment provider in the world. it employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the us.
- Explains that nike was founded by university of oregon track athlete philip knight and his coach bill bowerman in 1962 and officially became nike, inc. in 1978, taking its name after the greek goddess of victory.
- Opines that nike has always been questioned ethically. people have heard about the stories of the sweatshops in southeast asia exploiting adolescent employees for unreasonably small amounts of money.
- Opines that nike's code of ethics is vitally important, as it illustrates the value of nike to consumers and influences its suppliers.
- Explains that the first item on nike's ethical policy list is the treatment of its employees. it shows all members who work at nike that they are the most important assets to the company.
- Explains that nike is an equal opportunity employer and does not discriminate against anyone based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, and gender expression.
- Explains that nike preaches a zero tolerance policy when it comes to harassment in the workplace. they encourage employees to report all violations of law or company policies, including incidents of harassment or discrimination.
- Analyzes how nike has adapted from its bad reputation by stating that business integrity is a key standard for the selection and retention of those who represent nike.
- Explains that product safety is nike's number one concern when it comes to people purchasing its products. nike claims that safe products fulfill its responsibilities to the public, enhances our competitive position in the marketplace, and retains the confidence of its customers.
- Opines that nike's ethical policy is one thing, but following it by the book is another. the sweatshop stories in southeast asia will always exhibit a negative imprint on the company.
- Analyzes nike's renaissance brand and its advertising strategies, which have breached the worldwide market.
- Opines that nike's ethical concern towards its employees will not be recognized until further investigation.
- Explains that sweatshops provide nike with the opportunity to make their products at an extremely low cost. profits are clearly the goal of any company and nike ensures that they obtain all the benefits in the most efficient way possible.
- Opines that nike should eliminate sweatshops completely, since it would be difficult for a company to shut down its factories overseas.
1474 wordsRead More - Lack of Business Ethics at NIKEanalytical essay...rible situations for people who do not have the laws like U.S. workers have. Even though NIKE has implemented different methods to improve the companies’ image, there have still been many reports that show there has not been much change at all. At a net worth of 67 billion dollars and expected to grow, loyal customers is what allows this multi billion dollar company to grow in profit, the only way there will be an impact on those working in NIKE sweatshops is if today’s society takes action.
In this essay, the author
- Analyzes how companies such as nike, gap, and toms have had major success due to their loyal customers, who seek the name brand logo of their company.
- Analyzes how nike's profit is eye-opening, despite being accused of having sweatshops in poor nations. low wages are the tip of the ice burg, while forced overtime is an on-going problem.
- Opines that nike has been exposed of poor ethical choices made throughout the growth of their company.
- Analyzes how companies such as nike, gap, and toms have had major success due to their loyal customers, who seek the name brand logo of their company.
- Analyzes how nike's profit is eye-opening, despite being accused of having sweatshops in poor nations. low wages are the tip of the ice burg, while forced overtime is an on-going problem.
- Opines that nike has been exposed of poor ethical choices made throughout the growth of their company.
- Explains that nike did not take responsibility for the unjust issues occurring in their company.
- Opines that still waiting for nike to do it | global exchange.
- Analyzes how nike has led the media into believing they are improving the horrible conditions the workers are forced to work in, but little has been done to resolve the problems occurring at these international factories.
1043 wordsRead More - Nike: The Organizational Structure Of Nikecomparative essayNike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
In this essay, the author
- Explains that nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. nike operates tremendous marketing strategies and develops inventive designs to inspire athletes.
- Compares nike and microsoft's matrix organizational structure, which consists of specialists and individuals reporting to at a minimum of two managers.
- Explains nike's marketing strategy to endorse its merchandises by sponsoring famous athletes from around the world, professional sports team, and united states college teams through a contract agreement.
- Explains that nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. nike operates tremendous marketing strategies and develops inventive designs to inspire athletes.
- Compares nike and microsoft's matrix organizational structure, which consists of specialists and individuals reporting to at a minimum of two managers.
- Explains nike's marketing strategy to endorse its merchandises by sponsoring famous athletes from around the world, professional sports team, and united states college teams through a contract agreement.
- Explains that nike designs an extensive selection of athletic gear, including basketball, football, running, and cleats. nike's considered design improves the standard for innovation and sustainability.
- Explains that nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products.
1033 wordsRead More