Nike has been established in corporate responsibility years before other companies. Since 2001, more than 300 of Nike's top level U.S. executives attend three-day diversity workshops, a commitment of time that reflects the value of Nike's places in supporting a diverse workforce. Nike also began offering one-day workshops for additional managers, since 2003 an additional 700 managers have completed these training sessions. Before doing this paper I felt that Nike was successful because they continue to have innovative marketing. They have made an impact with their advertising and they strive to endorse their brands with athletes.
I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing?
Introduction One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on NIKE marketing strategies and their efforts to preserve and increase the leading market position and marketing activities to increase brand equity will be discussed and critically evaluated. Nike today Companies Nike main business activity engage the design, development and worldwide marketing of high quality sport shoes, apparel, accessory products and equipment.
The positioning statement for Nike is to bring inspiration and innovation to every athletes in the world. Promotional strategy for Nike is to sponsor professional athletes, colleges and professional teams first and foremost. This is a big industry that is the potential for great revenue. To better satisfy customers needs towards Nike product, Nike introduce Nikeid that mean one can go into the Nike’s website and select any product that they want and then personalize it according to their own preferences. This is a great promotional strategy to reach and please everyone in the world.
In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence.
The Sports and Apparel industry is the most competitive, characterized with participants like Reebok, Addidas, and so forth (Lipsey, 2006, p. 103). Nike having been around for some time has managed to outdo its rivals by having an immense possession of competition in this industry brought about by the unique business level strategy it has. Nikes business level strategy has three major components, that is, cost leadership, management of industry segment and product di... ... middle of paper ... ...they are, and how much other countries love their products. Nike's business-level strategy has made a revolution in the related industry through totally satisfying the customers, and setting the pace for competition in the industry. Nike has changed the industry competition for the positive, and set the pace for the other organizations to embrace.
While both Nike and Adidas manufacturing companies offer a greater variety of sports products, Nike is the better company due to their quality, advertising, and sponsorship. Nike mission is “To bring inspiration and innovation to every athlete in the world.” Adidas mission is “To strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” When comparing the two mission statements there are many differences. In Nike mission statement, their main target is focused towards their customers. They want to inspire every athlete in the world, whereas Adidas mission statement explains they want to be a leader. They want to be a global leader in the sporting goods industry as a business; their main focus is their business not the consumers.
Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above. One of Nike’s goals, is to create that “feeling” that transcends the product. Events such as We Run Dubai 10K, athletic and non-athletic endorsements like LeBron James and Spike Lee and social media contests to win Nike products, are just a few of the ways Nike tries to create the sense/feeling of belonging to the Nike Family and community. When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after.
Nike Nike is an American multinational company that designs and manufactures footwear. The company also caters apparel, accessories, and equipment of sports. The objective of the footwear company is to bring innovation and inspiration to every athlete. The company delivers innovative products in order to exceed customers' expectations. Nike creates leaders and inspires athletes to achieve their vision and goals.
Nike promotes their sportswear in such a way that their communication objective can easily be achieved. Nike uses following way to interact with their current and new customers: • By means of renowned spokespersons, for instance using top athletes, protagonist in their commercials • By portraying artistic (in terms of inspiration) stories • By building sentimental relations between the viewer and the illustrated person • By exciting the observer directly (MichaelSam85, 2011) Nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience that influences them to purchase the Nike sportswear. (MichaelSam85, 2011) This is the best way by which Nike has used to convey its significance, because the target audience appreciates and relates to their idols. Nike uses inspirational stories that are related to sports and fitness to build its communication. They use pictures or verbally transmitted to deliver their story.