Nike

What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business. One thing I like about Nike is how accessible it is.

So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition. We can now see that there are two principal elements to Total Quality: a business strategic element base o... ... middle of paper ... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs. The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about is customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while.

Its slogan ‘Just do it’ has appealed to target customers to buy the product with the sense of inspiration and confidence and which has made it the major competitor in athlete industry” (p 5). As with all companies, Nike has taken considerable time and effort to outline a mission statement that embodies all that the firm symbolize. The research is unclear on exactly what if any vision statement this company. According to Panmore Institute (2017), Nike Inc.’s indorsed mission statement is “to bring inspiration and innovation to every athlete in the world.” This mission statement signifies the company’s strategic goal of reaching out to the global sports shoes, apparel, and equipment market. As a leading manufacturer of sports shoes, clothing and equipment, Nike Inc. inspires people to adopt a winner mindset, which covered in the “inspiration” component of the mission statement.

The positioning statement for Nike is to bring inspiration and innovation to every athletes in the world. Promotional strategy for Nike is to sponsor professional athletes, colleges and professional teams first and foremost. This is a big industry that is the potential for great revenue. To better satisfy customers needs towards Nike product, Nike introduce Nikeid that mean one can go into the Nike’s website and select any product that they want and then personalize it according to their own preferences. This is a great promotional strategy to reach and please everyone in the world.

While both Nike and Adidas manufacturing companies offer a greater variety of sports products, Nike is the better company due to their quality, advertising, and sponsorship. Nike mission is “To bring inspiration and innovation to every athlete in the world.” Adidas mission is “To strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” When comparing the two mission statements there are many differences. In Nike mission statement, their main target is focused towards their customers. They want to inspire every athlete in the world, whereas Adidas mission statement explains they want to be a leader. They want to be a global leader in the sporting goods industry as a business; their main focus is their business not the consumers.

Also, the marketing team of Nike had to learn that there should not be barriers when it comes to marketing their product to the general public. If one strategy did not work, they will create another strategy that will execute reaching all consumers. Advertising Strategies Nike has all of these different outlets under their umbrella. They have the Nike app, Nike digital launch, Nike fuel band, Nike Sport watches, and that is not to mention the actual shoes and apparel that Nike sales. But because they have so many branches they have to have a strong strategy to get the word out about these products.

Nike creates leaders and inspires athletes to achieve their vision and goals. The firm prefers a culture of the invention at the workplace and encourages employees for achieving something unique and bigger. Nike has a global procurement team that manages the whole process of Nike including selection and making a contract with the right supplier for a long-term basis. The company is ambitious to provide innovative

Nike Company Marketing Strategies of Nike Product INTRODUCTION: “If you have a body, you are an athlete” said by a Bill Bowerman. Bill Bowerman was a co-founder of a Nike brand. He said these words to bring inspiration and innovation to every athlete in the world. Moreover, he motivated everyone to experience all Nike products. Nike is an international brand and considered to be one of the largest American multinational corporation.

NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE women shops. NIKE sells its products throughout the US and in about 200 other countries. According to www.nikebiz.com Nike's mission is as follows, "To be an innovative and inspirational corporate citizen in a world where our company participates. We seek to protect and enhance the Nike brand through responsible business practices that contribute to profitable and sustainable growth."

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” “A brand is a singular idea or concept that you own inside the mind of a prospect4” - Al Reis 1.3. IMPORTANCE OF BRANDING As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of the world's most popular athletic shoe companies, Nike.