Its slogan ‘Just do it’ has appealed to target customers to buy the product with the sense of inspiration and confidence and which has made it the major competitor in athlete industry” (p 5). As with all companies, Nike has taken considerable time and effort to outline a mission statement that embodies all that the firm symbolize. The research is unclear on exactly what if any vision statement this company. According to Panmore Institute (2017), Nike Inc.’s indorsed mission statement is “to bring inspiration and innovation to every athlete in the world.” This mission statement signifies the company’s strategic goal of reaching out to the global sports shoes, apparel, and equipment market. As a leading manufacturer of sports shoes, clothing and equipment, Nike Inc. inspires people to adopt a winner mindset, which covered in the “inspiration” component of the mission statement.
I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing?
Nike Case Analysis The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition.
Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above. One of Nike’s goals, is to create that “feeling” that transcends the product. Events such as We Run Dubai 10K, athletic and non-athletic endorsements like LeBron James and Spike Lee and social media contests to win Nike products, are just a few of the ways Nike tries to create the sense/feeling of belonging to the Nike Family and community. When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after.
The positioning statement for Nike is to bring inspiration and innovation to every athletes in the world. Promotional strategy for Nike is to sponsor professional athletes, colleges and professional teams first and foremost. This is a big industry that is the potential for great revenue. To better satisfy customers needs towards Nike product, Nike introduce Nikeid that mean one can go into the Nike’s website and select any product that they want and then personalize it according to their own preferences. This is a great promotional strategy to reach and please everyone in the world.
While both Nike and Adidas manufacturing companies offer a greater variety of sports products, Nike is the better company due to their quality, advertising, and sponsorship. Nike mission is “To bring inspiration and innovation to every athlete in the world.” Adidas mission is “To strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” When comparing the two mission statements there are many differences. In Nike mission statement, their main target is focused towards their customers. They want to inspire every athlete in the world, whereas Adidas mission statement explains they want to be a leader. They want to be a global leader in the sporting goods industry as a business; their main focus is their business not the consumers.
Jordan Powell’s article, “From Team Sports to Moto: Matt Piva’s Journey Into The Industry”, introduces a kid named Matt Piva who followed his dream to become the Motocross Marketing Manager and everything he does while sports marketing for individual athletes and events. Red Bull is another company that someone can work for in order to have a job in the sports marketing industry. Red Bull has been highly successful due to the endless list of events and teams they own and athletes they endorse according to Chris Conway in the article, “A Sports Marketing Success Story.” Sports marketing has many different levels; the out-dated and inexperi... ... middle of paper ... ...rent opportunities; whether it is the simple intro desk job, the local sports advertising, or the million dollars big-shot companies. Success in sports marketing comes from skills but also connections. Works Cited "Career and Professional Development: Sports Marketing."
They have achieved victory over the past 30 years. Through those years Nike has remained focused on creating performance opportunities for everyone who would benefit and offered empowering messages for everyone who would listen. Nike has a great accomplishment of servicing human potential through sports. Bill Bowerman was a legendary track and field coach at the University of Oregon. He was a teacher who showed athletes the secrets of achievement.
Among all of that, NIKE Sportswear, Running, Basketball, Football (Soccer), and kid’s shoes are the top-selling products. Nike wants to target active people of all ages by giving the best quality of products and services. Their strategy it to create personal deep connections between the consumers and their brand, and to deliver compelling consumer ... ... middle of paper ... ...enrollment fees. The idea of having this expansion is to enhance people’s lives through sport and fitness. Furthermore, obesity is not a new word in the United States.
In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence.