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Nike

Powerful Essays
Nike is no longer just a brand name that professional athletes wear but a company that continues to gain the attention of its consumers based on their products and the company name that comes with it. For Nike Inc., their mission is “to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” (Nike, Inc.) While there are several brand name products on the market for athletes to choose from, Nike continues to expand their brand into the lives of consumers all around the world.
The goal of any company should be to be the first name that comes to mind when one is asked to think of a product. While there are several sporting brands and products available for the public, Nike continues to climb the popularity pole and surpass expectations all around. Nike, Inc. is “the world’s leading innovator in athletic footwear, apparel, equipment and accessories.” (Nike, Inc.) Whether Nike is being faced with history, heritage, diversity, leadership or awards and recognition, they stand alone in supporting young, current and retired athletes in helping them reach goals and achieving their best. No matter the outcome, Nike is a company that “works to unleash the unique potential of adolescents, by aiming to pioneer a new approach in developing creative insights, driven innovations, strategic partnerships and solutions that can be scaled to enable and equip those to realize their potential.” (Our Work)
History
“Before there was a swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.” (Nike, Inc.) Millions and millions around the world, can recognize the little black swoosh that tags along and defines N...

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...(2012) Retrieved on May 1, 2014 from http://nikeinc.com/summer-of-innovation/news/nike-launches-find-your-greatness-campaign-celebrating-inspiration-for-the-everyday-athlete
Fortune. (2014) Retrieved on April 29, 2014 from http://money.cnn.com/magazines/fortune/most-admired/2014/snapshots/2184.html
Girl Effect. (2011) Retrieved on May 1, 2014 from http://philanthropy.com/article/article-content/129386/
History & Heritage. (2014) Retrieved on April 27, 2014 from http://nikeinc.com/pages/history-heritage
Nike, Inc. (2014) Retrieved on April 26, 2014 from http://nikeinc.com/pages/about-nike-inc
Our Work. (2014) Retrieved on April 27, 3024 from http://nikeinc.com/pages/our-work
Portfolio. (2014) Retrieved on May 2, 2014 from http://nikeinc.com/pages/our-portfolio-of-brands
Sustainable Business. (2014) Retrieved on May 1, 2014 from http://nikeinc.com/pages/responsibility
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