New Internationalist Article Critique

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With an exuberant title of SIZZZZLE, this article in the September 2006 edition in the issue 393 of the Internationalist Magazine, enunciates on the idea of advertising companies targeting children and young people to produce a higher income. Quoting through a variety of renowned child psychologists and various marketing educators, Jonathan Williams illustrates advertising as exploiting an individual’s insecurities, creating false needs and offering counterfeit solutions; hence fostering dissatisfaction that leads to consumption. Williams states that children are particularly vulnerable to this type of manipulation. Manipulating adolescents into a consumer lifestyle at such a young age has devastating consequences for the environment through its extravagance and wastefulness, as advertisers have been recognizing the purchasing power and significant influence of children on their parent’s purchase. As aforementioned, Williams’s theory is supported through a series of excerpts from advertisers and child psychologists as a source of primary evidence. Containing factual information ...

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