Netflix Swot Analysis Paper

Netflix is a dominant force for the online streaming entertainment industry with over 109 million members globally("About Netflix"). They have an expansive amount of content while, at the same time continuously expanding their offerings to their subscribers through acquiring new contracts from different network providers and by exclusively making their own original movies and shows. Netflix is an online streaming supremacy and was established in 1997 by two innovative founders Reed Hastings and Marc Randolph("About Netflix"). Netflix started out by offering their subscribers the ability to rent DVD’s through the mail and with a limited selection of online content. Since their starting, they have expanded vastly and now much of their content

The main purpose of composing this report is to determine whether Netflix should acquire Discovery Communications. This will be done by comparing Netflix to Discovery Communications using several factors including their financial summary, financial and strategic traits, internal forces, external forces, a SWOT analysis, and their key success factors. These combined elements will help Netflix determine if Discovery Communication is a good fit for Netflix as well as whether to acquire the organization. Discovery Communications is a global mass media company that has successfully built an empire in the non-fictional entertainment industry. Their cultural yet educative content, has built Discovery a customer base of over 3 billion subscribers, which is one of the largest customer bases in their industry alone ("Discovery Communications, Inc.", 2017). The foundation of their corporation is built on providing educational content through the use of several different platforms including books, magazines, retail stores, cable, internet and academic establishments. The corporation was founded in 1985 by John Hendricks under the name Discovery Channel ("References for Business: Discovery Communications, Inc."). Discovery has since grown, and continues to offer high quality documentaries, shows and