Netflix Research Paper

I choose Netflix for my final project because the Netflix brand itself has continued to rise and become a household name for all ages and I am and continue to be impressed with the dynamics of Netflix as they have developed their own series and movies that are specific to only their brand. In this project, I will address some aspects of the business and technology based on most important Netflix’s history timeline shown below.

The launch of the first DVD rental as well as a sales site, Netflix.com in the year 1998.
The introduction of a personalized movie recommendation system in the year 2000 that enabled Netflix to use the ratings of its members in accurately predicting the choices of all the Netflix members.
The initial public offering

What this simple chart shows is that when opportunity presents itself, seize the initiative. At the same time in the late 90’s that Blockbuster provided movie rentals, Netflix was at the same providing movies by mail. Having the opportunity to own the Netflix franchise, Blockbuster declined and in turn collapsed from a multi billion dollar company to bankruptcy. Over a six-year span Netflix rose and Blockbuster fell. In the DVD era Netflix seized the initiative and capitalized on the convenience of the postal service and as technology advanced, they massed the opportunity to utilize streaming. The Netflix brand is so established in today’s age that “In the first quarter of this year, the number of US Netflix subscribers overtook the number of American cable TV subscribers for the first time, according to a recent study by Leichtman Research Group charted for us by Statista,” simply due to unique selling proposition of

Netflix is facing heavy competition from sites like Amazon Prime. The only way to pull customer base is to keep the content original. That’s why they have invested hugely on original content development & exclusive streaming deals. This has led to huge increase in customer base. Also, they are known for “Freedom & Responsibility” Culture. In order to retain their customer, they have empowered their employees to work in the way they want, but at the same time they are made responsible for retaining or acquiring new customers. To ensure this, the pay of their employees is directly linked to their performance. In addition to this, they continuously keep on upgrading their website to keep their customers aware about their latest release. They have different schemes to first acquire and then engage the customers. They capture all details of their customer, profile them and then render customized products and services. Their data platform helps them to understand how each set of customers will behave to a particular deal & hence then they decide on whom to offer what. Such an AI and improved data platform has helped Netflix to always enjoy a pioneer position in its industry. Thus, The rise of Netflix from just a rental movie website to the most popular online store for movies and shows was strongly influenced by the technological