Social media refers to the sharing of information among people in a networked environment. It is concerned with the creation of virtual communities where members interact electronically through ICT platforms. People can share videos, photographs and different forms of communication through social media facilities. Advancement in information communication technology has fueled the development of social media networking. Evolution of mobile computing and development of internet-enabled mobile phones has catalyzed the development of social media networking (Davis and Linda 101). Social media seems to be a substitute to corporate media also known as industrial media, which have been largely used to convey information to large volumes of people. Various factors make social media different from corporate media.
Firstly, social media is decentralized while corporate media is centralized. Corporate media uses one point of dissemination to reach
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The process of building a good brand loyalty requires constant communication of positive information about the product offered. Social media marketing enables firms interact with their customers with an aim of conveying information about products offered. Such interactions enable a firm alter a product to reflect the specific user needs. Both customer interactions and product customization helps a firm strengthen its brand loyalty.
If that’s the positive, what are the negative impacts of social media marketing? Social media marketing has identifiable shortcomings. It may create problems causing damages to customers and business entities. Firstly, social media can be used as a platform to convey negative information aimed at defaming individual’s and business image. Social media marketing have made it easier than ever to convey information across a wide area in a short period. It becomes difficult to control negative information being conveyed through the social
one of the positive impacts is that the community becomes easy to communicate with each other in close proximity and distance. social media as a means for us to develop skills and sociality. social media users can also learn to interact well with their friends who are in social media and socialize with the public. With the advancement of technology it is easier for humans to do everything by using technology. Examples of social media that we often encounter such as line, whats up, facebook, and others. In social media we can also add our friends that we meet in various social media. in the application also we can do promotion for us who have business selling food orproduct. social media provides up to date information very easy for us to get through social networking. in just one minute we can enjoy the information. social media gives effect to teenagers become more friendly to each other and have a high sense of
Social media is also a great way to network for jobs, your own business and any number of things. Many businesses start on social media and expend beyond the internet. This is a great way for many people to see the goods for sales and a faster method of word to mouth. Social media has a large impact of today’s society both good and bad. Social media is driven by people’s needs to connect and interact with others on a more convenient way outside of a face to face, or a phone call.
With the ever increasing influence of social media in our daily lives, we are seeing more individuals suffer from the negative effects of being constantly exposed to images of "ideal" body types. In Beauty and Thinness Messages in Children’s Media Analysis it is stated that “Research suggests that young children have body image concerns, such as a desire for thinness and avoidance to obesity.” The analysis continues with saying that “Few studies have investigated how children’s body preferences and stereotypes are influenced by media aimed at children. Results indicated that messages emphasizing the importance of physical appearance and portraying body stereotypes are present in many children 's videos but relatively few books (Herbozo S, Tantleff-Dunn S, Gokee-Larose J, Thompson JK, 2004).” The reshaping of beauty standards are fueled by unrealistic expectations through media, as there has been a huge difference in the way people promote themselves through social media in the last few years. This can have major effects on people as it influences negative body image which, coincidentally, can lead people to develop things such as eating disorders. With that being said, social media, through the use of alter egos, gives
By enhancing the power of public speaking, by connecting people socially all over the world and by connecting and challenging businesses social media has modernized the world and changed it forever. Social Media is a growing trend and has changed the way people can communicate and how the world works to advance globally. It has given the public the ability to connect and communicate across the globe impacting not only on a social level but a business level as well.
There is a lot of understanding about social media from experts. Understanding of the experts on social media is also almost the same, namely social media as a medium used to communicate with all people around the world. Social media does ettract many people to use it. But the use of social media must remain in accordance with the rules. Social media seems to have more negative impacts than positive impacts. Negative impacts cause a lot of harm to social media users. The worst example is cyber crime. Cybercrime can cause mental disorders, excessive fear, until
Katona and Sarvary (2014) define social media as “the way in which people interact to create, share, and/or exchange information and ideas in virtual communities and networks”. Asur and Huberman (2010) state that social media is shifting in a high-speed the conversations in the society about topics from the environment and politics to the technology and the entertainment industry due to the easy use, speed and capacity of social media platforms and networks. Well-known social media platforms include Facebook, MySpace, LinkedIn,Twitter, YouTube, Flickr, Tumblr, Reddit, Instagram, Pinterest, Google+ and more. Social media differ from related concepts such as Web 2.0, which is considered as the platform for the development of social media (Kaplan
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
...us marketers can also use social media platforms such as twitter to communicate directly the target market. By running promotions and even offering help to the consumers directly these things can persuade the consumers to try out the product offerings, create positive experiences, and feelings towards the brand making consumers feel important because of the direct communication that social media provides. To the contrary there can be also negative responses and communication where negative articles from scoop it and other social media are shared and abuse is taken on Twitter by the companies and creates negative press and conversations. All in all this direct communications of the messages and on social media can influence the buyer behaviour in-turn leading to making the consumers decision making easier when it comes to the associations that occur with the brand.
When you think about social media what do you think of. Facebook, Twitter, Pinterest or Vine. Well social media is more than that. Social media is not just Facebook, Instagram or Twitter. Social media is any online website that lets you interact with other people, share photo and information and keeps you updated. Or do you think about how it’s made a positive or negative impact on today’s society. In my personal opinion I think social media has made both positive and negatives impacts on today’s society .Some of the negative impacts are cyberbullying and addiction, and the positive impacts are spreading the word and increasing business sales.
According to the article “Facts About Corporate Social Media” there are risks to using social media in the corporate world, like “While social
According to HubSpot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With these types of statistics, the benefits of social media marketing can no longer be
environment where increased critical thinking and collaboration are possible. A study done by Annetta and Jackson shows that students who participate in social media as part of a class feel more connected to their peers that those students who do not participate in social media type education (Annetta, Jackson, 2011). Social media allows students to not only group themselves with peers who are similar, but also to enhance and link existing peer groups. In addition to enhancing established peer groups, social media can bridge the diversity that exists in classrooms by establishing a “neutral zone” in which students can interact with one another. For many
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.