Negative Effects Of Mass Media On American Culture

Media not only influences the way we see world events such as through the news media, but in the ways we spend our money though commercial media. It has had an effect on how we entertain ourselves and has at times been the focal point of the entire nation at once such as the Kennedy assassination and the September Eleventh terrorist attacks. So while there is no debate on the amount of effect the media has had on our society, the question remains has it been positive or negative. It is my belief that taken as a whole, the effect has been negative, Almost catastrophically so. The media has over time made us into people who are incapable of thinking for ourselves.

Sensationalism bias exaggerates topics so it can snatch viewership and also create panic for the mind of the public. Media Bias has an impact on how society views news. Advertising bias can be shown in pictures or advertisements and its purpose is to please advertisers. Corporations have a choice of what they send to the media so they can make themselves look good. Mainstream Bias is bias that is being reported by everyone else.

People think differently because of what is being seen and advertised in the media. Politics have been increasingly influenced by the media in many ways. One example is the incident that happened when Osama bin Laden was killed. The opinion of the people and the anger towards the nations were largely affected by the mass media coverage and things would have been a lot better if the media just controlled their biased reporting and did not aim to get the interest of the people by forcing them to think in a certain way. This is one good example of mass media’s influence and deserves to be taken a look.

Mass Media and the Vietnam War Many people at the beginning and before the Vietnam War were in confusion on whether going to war was such a good thing; this mainly consisted of the American public. By the time it had reached the peak of the war much of the American public had swung towards being for the war. This was mainly due the mass media at the time, one integral part of the mass media that often swayed public opinion was television, it proved to be such an effective method of communication, that it often shocked and consequently altered public opinion. Television wasn’t the only form of mass media; there were magazines and the radio. Radio was a large form of communication at the time as many households could not afford a television and so radio would be the soul means of keeping up to date with news from around the globe.

John and Mark say, “If you’ve seen one Chuy’s, you’ve seen one Chuy’s.” The one common denominator found in each location is the Elvis Shrine. From the very beginning The King has played a part in this successful restaurants growth and development. Along with Elvis, you will find an array of wooden fish and hubcaps as part of the décor in any Chuy’s restaurant. Part of the reason why Chuy’s is so successful is due to its unique, lively, casual atmosphere that is also family and kid friendly. The bright and colorful décor is only the beginning.

Several of the commercials feature actual McDonald's restaurant crew employees to give customers a perspective from the people who work at McDonald's everyday. Additionally, Hispanic and African-American advertising was created and developed by del Rivero Messianu in Miami and Burrell Advertising in Chicago, respectively. Spots begin airing nationally on June 30. "This campaign was created in a spirit of unprecedented collaboration with our owner/operators and our agencies," said Larry Zwain, senior vice president of marketing for McDonald's USA. "Our goal was to create ads in the tradition of the best McDonald's advertising and capture the energy and excitement that embodies McDonald's today."

The Relationship of Self and Advertising Advertising has an extremely strong hold on society. Due to the overwhelming presence of mass media in popular culture, products are often recognized solely by how they are portrayed in their advertisements. Regardless of how truthful or misleading it may be, advertising is how companies spread the message about what they have to offer to the public. Advertising appears in various forms, including printed material, television, audio, and even down to its simplest form-word of mouth. Without good advertising, a product would not succeed and would lack added publicity given to it through advertising.

As Vicki Abt and Leonardo Mustazza point out in their article, “Coming After Oprah: Cultural Fallout in the Age of the TV Talk Show,” “Surely long-term exposure to this genre has consequences for the way we judge ideas, behaviors, and ‘values’” . . .” (Abt and Mustazza 26). Despite many people’s beliefs that daytime talk TV today is purely entertainment, it is certain that it presents many immoral values and distorts the reality of how our society should behave. One negative effect that talk shows have on their viewers is the false sense of reality portrayed to children.

Celebrity lifestyles have become increasingly more prevalent in today’s society, especially to teens and younger adults; they negatively affect its viewers through means of advertising products and self-images, including the fashion industry, unreal lifestyles portrayed across reality TV shows, and the news of the aftermath showcased to the public. Celebrities often endorse products created by themselves or are paid to advertise for a particular product for negative reasons only related to the increase in revenue for the... ... middle of paper ... ...d has negative effects on it’s viewers. They were only created with the temptation of money in the pockets of producers. Moreover, news agencies add even more coverage of the already prevalent mistakes created by celebrities.They continue to follow the negativity of celebs when they should in fact be following the positive aspects of the world and it’s societies. Lifestyles of today’s celebrities are abused by the mediums of modern day viewers that unproportionally unbalance negative and positive actions of those in the public eye.

The media is responsible for creating different classes with respect to appearance, color, economic status, religion, and with the help of politics, advertisement because of the media’s powerful influence on public perception, which directly or indirectly affects the consciousness of a human being. The media can be very biased about a story, advertisements, coverage on different social issues. The media Pundits and talk heads talk about thinks which will make a story interesting, outrageous and as incredible as possible just to make profit out of it. For example, the media reporting of the Iraqi war, also known as “War on Terrorism”, influenced Americans to unleash a sentiment of patriotism which lead to a feeling of intolerance against the Middle Eastern. On the other hand, the media ignored people smashing the stores of the Middle Eastern looking ethnicity people in America.