Negative Advertisements

1066 Words5 Pages
America has always been regarded as a land of opportunity as well as equality; citizens of the United States elect presidential candidates on the national level indirectly through the use of an electoral college. Throughout United States history, politicians have used questionable techniques to sway the vote of unsure voters. Most notably a technique aptly coined “mudslinging” refers to one politician pointing out the flaws of an opponent in order to make his views more appealing to the public. Although healthy competition is crucial for the progression of the country as a whole, some believe that negative advertisements have gone too far while others embrace negative advertisements because they have existed since the days of our founding fathers. Slanderous campaign ads have existed in one form or another since the birth of politics in the United States. Despite the message, these wrongful campaign ads often share common themes as well as aim to reach a shared goal. Negative political campaign ads have historically been used to sway the vote of those who may be unsure of whom they will cast a ballot for on Election Day. These ads normally incorporate several different techniques to reach the general public through television, radio, and mail. Many negative political campaign ads use similar video editing techniques to set the mood of the ad. Black and White slow-motion frames combined with the right music often radiate a chilling mood, while an upbeat orchestral track with bright video clips would be received by the general public as inspiring. Scare tactics have been used most memorably in Lyndon Banes Johnson’s 1964 campaign ad titled “Daisy” and the 1988 “Willie Horton” campaign ad, which attacked democrat Michael Duk... ... middle of paper ... ... respect one another the United States public will respect our politicians and ultimately move forward. Works Cited Falcone, Michael. "Donald Trump Congratulates Obama On Osama Bin Laden Killing, Asks For End To 'Party Politics' Debate For 'Next Several Days' - The Note." Political Punch. N.p., n.d. Web. 11 May 2011. . Benjamin, Liz. "Schumer Ad Blitz." Capital Tonight « NY's only statewide political program. N.p., 28 Sept. 2010. Web. 11 May 2011. . Guerra, Joaquin. "SEIU COPE TV ad for Scott Murphy - NY-20 ." SEIU - Service Employees International Union. N.p., n.d. Web. 11 May 2011. .
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