PART 1
Social networking has more or less become a mandatory routine in everyone's life.Here, we are going to discuss about whether "social network websites too risky for
company security or are they a business necessity?".
From companies point of view there are both advantages and disadvantages for allowing social networking sites in the organization premises.
Social-media marketing is an good way for organizations to expand their exposure to the public at a much low cost than normal marketing.setting a presence on
frequently used platforms such as Facebook and Twitter can help focus new customers and make your brand more publicize.Social networking is best used for generating
and promoting relationships with potential client advertising.
Social work flow can make simple, hard business process management systems, bringing value to an unaddressed functional space in the middle.These days,in many cases,
Knowledge employees are burdened with large amount of irrelevant data or cannot have good access to revelevant information to do their work.But social networking have
the capaility to produce the highly relevant and important content. This can be derived from users personal identities and history.Ignoring the relevant strategies for
creating expansive social media will become a disaster.
There is always a threat of vulnerabilty with the social media as the confidential information of an organization can be displayed to all which in turn hacks the
system.
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PART 2
Organizations use social networking mostly for hiring purposes, Promoting products or eve...
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...% on Saturday, compared with the daily average a week.
The use of the SmallBusinessSaturday on Facebook increased 230% the week when compared to the earlier week,which made it as a frequently used hashtag.
Facebook users also used related to Small Business Saturday in their posts. For example, the number of posts was up 550% on Saturday compared to the previous week’s
daily average and the hashtag shopsmall.
In order get the shipping costs reimbursed, shoppers must visit the website to register their cards. Then have to e-mail the order confirmation to mastercard to
receive a credit for the cost of shipping.
By all the reports, yes, definitely it shows there is a huge increase in profits for the company, but social networking is concise only in this manner unlike the
internal stories of the company which arises vulnerabilities to easily attack by hackers.
Nair, M. (2011), Understanding and measuring the value of social media. J. Corp. Acct. Fin., 22: 45–51. doi: 10.1002/jcaf.20674
Threats: The first threat relates to the growing number of start-up social media companies that are tarnishing the name of social media platforms. Likewise, there has been a growing level of concern with brand impersonation with a good example being Facebook is brand impersonated by Fuckbook. Thirdly, social media are threatened by lost trust. Besides, industry incompetence that is characterized by industry incompetence continues to be a threat. Furthermore, there are fewer controls in the social media
There are slow adoption rates for internal corporate social networks for many reasons. Although management and organization plays a role, the technology factor is the main reasons why employees are refusing to use these internal networks. With the rate at which technology is becoming more and more advanced, social networking systems are constantly updating their software and user interface (Laudon & Laudon, 2013). This mean that employees who are used to traditional forms of networking such as email, have to take the time to learn new systems and keep up with more social networking than they would like. In the eyes of the employee, using traditional forms of networking is simply more efficient. In order to make these internal social networking programs work, companies need to make more user friendly and easily manageable sites (Altman, 2015). Management also plays a part in the slow adoption rates. Managers need to provide more incentive for employees to use these networks aside from basic social interaction. For example, instead of sending memo’s via email, or other traditional forms of communication, slowly veer employees to seek memos on the company’s social networking site. Making strides like this will give employees more incentive to at least use the sites more often and participate in discussions and posts related to the business. This will allow employees to explore the sites and discover other useful features that might help improve productivity within the office. Organization of the sites could also be greatly approved. Many companies try to mimic other popular social networking sites, this however, may not be a viable solution. Instead, IT personnel should format th...
Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is not necessarily providing them with concrete impact (Sandilands, n.d.). Due to the fact that it takes time for the likes and followers to grow and form a substantial
It is important for employees to know how to social network in order to allow companies to connect with each other. Social media can be beneficial for healthcare providers because it builds communities among other healthcare employers with employees, staff, patients and programs as they can discuss strategies and can also be a good tool for marketing. Risks from using social media include issues in terms of privacy if not used correctly. Patient information cannot be posted and must be withheld in a proper manner. Employers run the risk of having their company be seen poorly. In order for the benefits of social media to outweigh the risks, companies should take certain steps. They must first assemble a strong team of people and must discuss the use of social media in terms of different perspectives. They must set regulations and limitations such as limited use of the internet at work. They must create a policy that is adaptable to the current generation as well as future generations and must train all employees to be aware of this policy that will help health care providers as well as employees and patients.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Social media has a variety of functions that are crucial to the effective operation of businesses, and this range...
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
However, there are also some negative effects of social networking sites. Spending too much time on social networking sites affects people’s work and study, and people will become more and more isolated from their friends in real life. Moreover, it is difficult to protect users’ privacy on social networking sites, so it may result in the risk of revealing personal details. All in all, the popularity of social networking sites depends on the copycat effect among people, convenience in themselves, and their good functions. When social networking sites are becoming an important part of people’s lives, people should learn to make the most of these sites instead of wasting time.
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
..., which can result in decreased productivity. An employee may be spending more time viewing their friends’ posts and pictures, rather than focusing on their job. Social media can be addicting to some people. This should be monitored by all business owners. Employees can attend a party with people taking pictures, and then the pictures can be misconstrued or distorted. Online reputational concerns can be critical for businesses along with their employees. It can result in loss of employment, loss of economics, and unforgivable social humiliations. Businesses are at another disadvantage while using social media because followers can post negative comments on the business’s Twitter, Facebook, and Instagram site. Also, a hacker can retrieve the company’s page and post false information. A business or organization’s reputation will suffer from these actions. (Oravec 97)
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Especially when it comes to younger generations, if you aren’t online, you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and everywhere. If a business hopes to compete in the modern world, having a social media presence is absolutely important.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.