Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
The Business Environment Introduction An organisation does not exist in a vacuum. It exists in its environment, which provides resources and limitations. If an organisation adapts to its environment, it will prosper, otherwise it will fail. An organisation and its environment are interdependent and interact very intensively.
Businesses play a significant role with the economies of all countries, whether developed or developing. It contributes to the welfare of the society through the satisfaction of needs, provides a source of livelihood to millions of people worldwide. Businesses do not operate in vacuums but operate within business environments. The events in the environment of a company have a direct effect on the success or failure of that company. According to Jain, Trehan and Trehan (2009), business environments can be categorized in two: (1) internal business environment; (2) external business environment. Institutions and organizations are usually in a position of controlling their internal business environment. By doing so, they gain the ability of affecting their institutional performance. On the contrary, it is difficult for a business to control the external environment; however, businesses can identify in advance the opportunities and threats presented by the external environment and take decisive actions to ensure its continued success (Jain, Trehan & Trehan, 2009; Goyal & Goyal, 2009).
Organizations usually face change due to many forces surrounding the business. The forces can be from internal or external sources. External forces of change usually occur outside of the organization and it could have a global effect. There four external forces for change: demographic characteristics, technological advancements, market changes, and social and political pressures (Kreitner-Kinicki, 2003). The internal forces for change come from inside the organization. The forces come from human problems and managerial behaviors and decisions.
Organisation is the most important element in management. Any organization is located and operated in the environment. Every action of all organizations is possible only if it allows its realization. The internal environment is the source of its vitality. It involves the capacity needed for the functioning of the organization, but at the same time can be a source of problems and even her death of the organisation. The external environment is the source that supply organization resources. The organization is in constant exchange with the external environment consequently it provides itself with survival. The main objective of this work is to consider elements of the internal and external environment of the organization which are in a constant
Environmental factors cater for the protection of the environment. A business must carefully be able to look at its surroundings to see for benefits and ensure that its daily production does not interfere with society.
The external factors can be divided into six broadly categories which are political, environment, social, technology, environment and legal (Johnson, 2005). Such external factors usually are out of the firm's control and sometimes present themselves as threats. In this case, political factor, environmental factor and technology factor will be used to analyse the computer technology industry.
To further assist strategic manager's in analyzing their industry, Porter's Five Forces can be further divided into sub-components. Therefore it is imperative that strategic managers assess the positive or negative effect each sub-component has on the main force as a whole so that they "can assess the forces driving competition in an industry and evaluate the odds of a firm successfully entering and competing in an industry" (Stahl & Grigsby, 1997, pg. 145).