Nationwide Mayhem Commercial Essay

Nationwide Mayhem Commercials Although many people think about acquiring car insurance, most of them do not know exactly which one is the best. Accidents are unplanned hence when one does not have insurance, the money involved can be too much for one to afford. It’s important at this century to have car insurance as accidents are common and can happen anytime. Allstate identified his as a problem and decided to use television as a medium of communication to pass their message to their audience across the country. They, however, used strategies for example appeal to logic which is logos and appeal to emotion that is pathos. This relates to their viewers as they also applied common place that relates to their viewers.

The nationwide mayhem commercials also

When viewers are successfully appealed to the commercials, their reaction towards the product will please the producers.

Through the use of pathos in Allstate commercial, images are used to bring out great ideas and purpose. The producers can, therefore, use logos, ethos, and pathos to draw the viewers’ attention on their commercial. To achieve positive results and have a wide range of audience, the producers must use one of these persuasion methods in their commercials to attract their audience attention. Allstate mayhem also uses pictures of people, color, and catchy phrases to get their viewers’ attention. Although Allstate mayhem commercial was meant to pass information to their audience, it did not only inform on their availability but also of their quality and attractiveness compared to other companies that offer the same care insurance. The efforts of the producers of this particular advertisement were to convince consumers of their product of the quality of their product as well as convince new customers that they offer the best when it comes to car insurance