National Collegiate Athletic Association Analysis

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The NCAA had $841 million in revenue last year, with most of that coming from TV contracts. The largest contract, CBS Sports and Turner, to broadcast March Madness, is worth approximately $10.8 billion dollars over 14 years. 10,800,000,000 dollars, yes that is 8 zeroes. In 2012, the total revenue of the member institutions was estimated $11.4 billion. The school with the highest football revenue is Texas, with their total coming in at 109,000,000 dollars. The total Texas athletic department revenue was 163,000,000 million dollars. There were 13 athletic departments with revenue cracking the 100 million dollar barrier.

Who is actually earning the NCAA and colleges all that money? It sure isn’t the people who are getting it.

The fact that athletes aren’t considered workers while they are the heart of a multi-billion dollar industry is fundamentally wrong. The attempt of a group of Northwestern athletes, led by NFL prospect and former quarterback Kain Colter, to create a union, the National College Players Association or NCPA, and obtain status as workers is entirely justifiable. They aren’t attempting to unionize simply in an attempt to be paid. They have 11 goals that the union would attempt to accomplish if formed, they are: 1. Minimize college athletes' brain trauma risks. 2. Raise the scholarship amount. 3. Prevent players from being stuck paying sports-related medical expenses. 4. Increase graduation rates. 5. Protect educational opportunities for student athletes in good standing. 6. Prohibit universities from using a permanent injury suffered during athletics as a reason to reduce/eliminate a scholarship. 7. Establish and enforce uniform safety guidelines to help prevent serious injuries and avoidable deaths. 8. Eliminate...

... middle of paper ...

...years ago, freshman weren’t eligible to play. If you would have asked anyone 15 years ago if a freshman would win the Heisman, they would have laughed at you. Times are changing, and sooner or later, one way or another, college sports will too.

Works Cited

http://www.forbes.com/sites/chrissmith/2013/12/18/college-footballs-most-valuable-teams-2013-texas-longhorns-cant-be-stopped/

http://www.usatoday.com/sports/college/schools/finances/

http://www.sbnation.com/college-football/2014/1/28/5354718/college-football-players-union-pay-for-play

http://www.businessinsider.com/the-25-highest-paid-coaches-in-college-football-2013-11?op=1

http://thebiglead.com/2013/01/18/johnny-manziel-heisman-run-generated-37-million-in-media-exposure-for-texas-am/

http://newsok.com/ncaas-decision-to-allow-freshman-eligibility-changed-football-landscape/article/3704386

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