National Bank Of ABUDHABI: SWOT Analysis Of National Arab Bank In UAE

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INTRODUCTION:
National Bank of ABUDHABI (NBAD) is a scheduled commercial bank in UAE and it’s established under the banking act in UAE incorporated in 1968. the vision of starting the bank in 1968 to be the market leader through providing all sorts support to the people in promoting retail, corporate and small entrepreneurs.
The bank consists of major various client-focused divisions named 1) Corporate banking and Investment Banking, 2) Retail Banking 3) Small and Medium Enterprise (SME) 4) Treasury divisions, 5) Abu Dhabi National Islamic Bank (ADNIB),6) Global Wealth comprising of Private Banking and Asset.
At present the bank is operating its domestic business through 115 branches and coverage of international presence in most of the GCC …show more content…

 SWOT Analysis
This SWOT analysis is a basic, model that provides direction to find out the
NBAD internal Strengths what the bank can do, and to assess the internal
Weaknesses, what the bank cannot do. In addition the opportunities, potential favorable conditions for the bank from the external environment and threats , potential unfavorable conditions. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues
(strengths and weaknesses) and external issues (opportunities and threats).

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