erhaps, one of the better ways to describe this is by giving an example. Looking on specific trend data at the time, I was able to see hundreds of thousands of shares and engagement on some funny images and sayings related to women's hockey. This was obviously something that was doing the rounds on social media and was a perfect opportunity to create a great looking design and market it to the passionate audience who so dearly follow their beloved sport. Being able to identify that this niche was trending, it was then easy to simply jump onto Facebook, identify the current active groups and interests in this sports niche and the popular brands that the sport commonly used. The next steps Once the audience was identified and narrowed down
In 1994, the Canadian Federal government compromised and voted to make hockey Canada’s National Winter Sport and lacrosse Canada’s National Summer Sport. Which Sport should be named Canada’s true national sport? Hockey is in the blood of all Canadians. Millions can vividly remember the first time they put on a pair of skates and stepped onto the ice. Providing nation-wide entertainment, Canadians are overcome by emotional realization that “Canada is hockey.”- Mike Weir. Generations of Canadians were brought up listening to Hockey Night in Canada every Saturday evening on the radio. It is more than just a sport in Canada, it defines the culture. Look no further than the five-dollar bill. One will observe a group of children playing a game of hockey on a frozen pond. The sport is part of Canada’s national identity.
For the past eight years of my life I have been playing softball. It all started when I was eight years old and my dad took me to my first softball practice. I was thrilled to be playing a sport. My dad grew up playing baseball and his sisters played softball so he was ecstatic when I was finally old enough to play. I loved softball for the first 4 years of playing when it was all fun and games. In middle school softball became harder and more competitive and I slowly started to lose interest in it. I thought high school softball would be different; I would love my teammates, make varsity, and all along have a great first season of highschool softball… I was wrong.
Every person has something inside them that defines them as an individual. This uniqueness can take many forms and could be visible to the outside world or quietly hidden, deep inside. Passion for something specific is often the guiding factor in developing one’s uniqueness and often in ways that were not foreseen. My love of ice hockey has changed my life in ways that I could not have imagined and has shaped my personal growth. My ability to stop a hockey puck defined me; or so I thought!
When I think of what it means to be Canadian, one of the first things that come to mind is hockey. This is true for many Canadian’s as hockey was and is an integral piece of the formation of the national identity. However, when people think of playing hockey their attention usually turns to the men in the National Hockey League or other top men’s leagues and tournaments. Even so, Canada has come a long way from its beginnings, when women were not even considered persons under the law until 1929. While it has taken many decades for women to receive more recognition in the world of sport, today shows great improvements from the past. A key reason that women are not treated the same way as men in regards to hockey is due to how the game began;
It has taken many years for women to gain a semblance of equality in sports. Throughout history, women have been both excluded from playing sports and discriminated against in sports. Men’s sports have always dominated the college athletic field, but women were finally given a fighting chance after Title IX was passed. Title IX, among other things, requires scholarships to be equally proportioned between men and women’s sports. Although this was a huge gain for women, gender inequality still exists in sports today. An example of this persisting inequality can be seen when looking at men’s baseball and women’s softball. In college, baseball and softball are both major NCAA sports. It is widely accepted throughout today’s society that baseball is a man’s sport, and softball is a woman’s sport. Very few people question why the two sexes are separated into two different sports, or wonder why women play softball instead of baseball. Fewer people know that women have been essentially excluded from playing baseball for a long time. This paper will focus on why softball has not changed the way women’s basketball has, why women continue to play softball, the possibilities and dynamics of women playing baseball with and without men, and the most discriminating aspect of women being banned from playing professional baseball.
The fight for women's ice hockey players to earn respect and acceptance has been hard fought over the past one hundred years. Women have constantly been told that they can not play with men and that there sport is a second rate version of the men's game. The road of women's ice hockey has had many ups and downs but has perservered to the present day and is stronger than it has ever been. The future of women's ice hockey is bright thanks to diligence and hard work of those who kept it all going. Ironically women began playing the sport side by side with men over 100 years ago right at the sports inception. One of the oldest action pictures featuring ice hockey shows men playing with women. Part of the reason that women enjoyed early participation with men is because of the way that the public viewed the game. At the start, hockey was seen as a recreational activity. Women have been routinely barred from participating in serious and competitive sport, but if the game is viewed as merely recreational then women are more accepted. In the 1890's this is what happened to the sport of ice hockey. Suddenly the game was more than recreation and organization entered, rules were drawn and leagues were formed. With the new structure came segregation of the sexes. As the sport progressed for the men, the women were left behind. In spite of all this, the first all female organized game was played in Barrie, Ontario in 1892. Women's ice hockey slowly limped on up until the 1920's.
All throughout high school I played on the softball team. Proceeding the season before where we went undefeated with a district championship, my senior year we were supposed to be unstoppable. We received a few new players to add on to our army and the entire school was counting on our run to state. I was so excited to have an amazing end to my high school softball career, but unfortunately my dream was cut short when we lost in the first round of districts. I did not know that loss would change me the way it did.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
When most people hear the word hockey, they think about skating, ice, and a puck. What most people do not think about is running, the blistering heat, and a small orange ball, however, I do. That is because I play dek hockey, not ice, meaning that we run, and our season is never over. Playing hockey is my favorite thing to do, and I have so many fond memories. Some of those memories are, playing hockey at Bill’s Golfland, U.S.A. Ball Hockey Tryouts, and playing at Penn Hills Dek Hockey.
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
The crowd started cheering as number 3 dribbled down the field. Every single fan stood up on their tippy toes with their teeth clenched. As she’s making her way to the shooting circle, the crowd is so silent, wondering what was about to happen. She’s on her own now, it’s a break away. Time for her and the goalie to face head to head. She shoots, and…. The goalie blocks it.
Friday night rolled around, it was the game we had all been working so hard for. Knowing we were seniors, we knew it would be the end of the journey.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
On social media, the things that people like are helping people and companies become more widely known, and in turn, improve the company’s sales. People assume if they do not have followers or likes, they are not noticed as much. Teenagers are mainly concerned with being “liked” by everyone. The more followers that a teen has, the more money a company is making. However, they do not understand how beneficial they are to the companies. To them, the likes they receive are instant gratification, and prove their worth; but for companies, if more people view someone’s photo, and the photo advertises an Alex and Ani bracelet, then the viewer is inspired to purchase t their own bracelet to maintain the same level of popularity as the person in the photo. The companies are literally turning these likes into
Women in Sports Challenges appear to be part of the human experience. In the course of history, very little has come easily. The progress that women have made in sport in the United States over the course of the last 100 years seems remarkable for the amount achieved in so little time. In relation to the other advances made in this century, including men's sport, that achievement dims. While women have made great advances, they haven't, in comparison, come that far.