Marketing In The Digital Age ANSWERS
Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate.
Good Luck!
1. What were the four major forces that shaped the digital age?
Digitalized and Connectivity
Internet Explosion
New type of Intermediaries
Customization and Customerization
2. What are the four major e-commerce domains?
Business to Consumer
Business to Business
Consumer to Consumer
Consumer to Business
3. Define internet, intranet and extranet
Internet: A vast public web of computer networks, which connect users off all types
Around the world to each other and to an amazingly large information repository. Intranet: A network that connects people within a company to each other and to the
Company network.
Extranet: A network that connects a company with it’s suppliers and distributors.
4. Discuss the benefits of integrating online selling with in-store selling (use examples).
For example the store Game Stop and Game Stop dot com. They have an advantage on both territories and they broaden the customer base, by being available and online. You can afford to discount more sometimes online, to keep the customer shopping, and the company can make the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at it’s advantage.
5. E-commerce and the Internet bring many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers.
For buyers they might get the opportunity to by a mass quantity at a low price and it can keep a company’s overhead down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, and you have a better chance in obtaining your product, because you can possibly be obtaining it directly from the company.
6. Discuss the differences between click-only companies and click-and-mortar e-marketers.
Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company.
7. Define viral marketing. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing.
Viral Marketing is the internets version of word of mouth. Vial marketing involves creating an email or another marketing plan that is so infectious that it makes a person want to forward it.
Some pros of doing a store retail channel is that customers can actually touch the products, they receive personal customer service, and immediate gratification after purchases. Pros of the internet channel is that there is a greater selection, Nordstrom can provide more information for products, and collect more information about shoppers. Drawbacks
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
For each question, answer in one paragraph of at least three to five sentences. Provide at least one example from the text to support each answer.
Amazon has more warehouses than any other online retail sites. They also have them spread out all over the world in more countries than any other online retailor. This gives them a competitive advantage because they are able to get the product to the customer quicker and most of the time overnight even. This is certainly a sustainable competitive advantage for Amazon because it is not a resource that will go away or that fluctuates on price or availability.
A1) “How you act as a marketer on media, ensures how the public will react in marketplace”. This message has been aptly looked upon by Ford Motors, in successfully positioning their product ‘Ford Fiesta’ in the US Marketplace.
There are many reasons for choosing to go into a store to purchase items needed. For instance, having someone assist you in finding what you need, or just answer questions about the product. It is also a way to get off the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase. This helps in the decision making for most people. You know the minute the salesperson rings you up, the product is yours to take home and use right aw...
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
This might appear obvious to many shoppers. But I believe multitudes of people purchase items without ever considering what they buy could be found elsewhere for less money. Even I am guilty of assuming that Walmart has the best prices on everything. If I take a small amount of time to search for a specific coffee maker, I can find the large chain store 's prices such as Walmart, Target, Best Buy, and Sears, along with other smaller retailers. (In some cases smaller stores ' prices are lower.) Many stores price match, so if I prefer to shop at Walmart because I live close to one, I can have them match the competing retailers lower price. Also, many retailers provide free shipping on online orders totaling a certain amount. Therefore, if physically visiting the store with the lowest prices is not feasible, shoppers can order items online for no extra charge. However, ordering from brick-and-mortar stores—physically or online—is not always the best option. Websites such as Amazon and eBay have millions of items from multiple sellers. Sellers will compete with each other for the lowest price, often providing shoppers with a price lower than those of larger stores. Regardless of how and where you purchase your items, taking time to shop around is a wise
E-commerce, a system by which people can buy, sell and deal without even seeing the person on the other side, has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking.... ... middle of paper ... ...
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Intranets are local so other computers outside the Local area network (LAN) cannot connect to the network. Ways of connected to the internet 1. Dial up modem-mainly used at home, works by dialing a telephone number of an internet server and connects via that. Standard connection is 56kb.
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
Customers like to stay entertained while hunting for the perfect gift. Shopping in stores can be boring at time causing the customer to shop online in the comfort of their home (No One Is Talking about a Major Reason That People Aren 't Shopping for Clothes in Stores). Online shopping can be more exciting to people than going into the actual store.
Goles, T., & Hirschheim, R. (Ed.) (1997). Intranets: The next IS solution? White Paper. Information Systems Research Center, University of Houston.