NIKE Inc.: Why It Is Such a Leader
explanatory Essay
2541 words
Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc. NIKE Inc. main headquarters are located in Beaverton, Oregon. Mark Parker leads the executive team of NIKE Inc. NIKE website says that, “Parker joined NIKE as one of our first footwear designers back in 1979, and he’s been at the center of NIKE innovation ever since,” (About NIKE, Inc.). Today Parker is the President and CEO of the company. Philip H Knight the co-founder works as the Chairman of the Board of Directors, and Charlie Denson is the NIKE brand president. NIKE Inc. is a publicly traded company. They sell athletic equipment under the NIKE brand and associated brands. At the end of fiscal 2013, NIKE Inc. earned a $25.33 billion in revenue (Investors.nikeinc.com). NIKE creates products for sports and training exercises such as; athletic training, basketball, football, soccer, running, and tennis are some of the products created for men, women and children. NIKE’s mission statement is “To bring inspiration and innovation to every athlete* in the world. (* “If you have a body, you are an athlete)” (Nikeinc.com). NIKE, Inc. “Is the world’s leading innovator in athletic footwear, apparel, equipment and accessories” (Nikeinc.com). Their mission includes aiming to "lead in corporate citizenship through proactive programs that reflect caring for the wo... ... middle of paper ... ...arket. Strong brand appreciation is another factor to consider; well-known band names are more likely to effect with consumer’s purchasing power when faced with different options. Nike offers various types of shoes and products that lie in more than one product ranges. There are only slight differences in the product but the differences can be hard to understand when there is no expanded explanation. The only way in which a consumer can understand these differences is to spend time reading each one and comparing it, or physically going to a Nike store and getting a sales person to assist, and there is no guarantee that the sales person knows everything. Nike could try and streamline the naming of some of their products within certain ranges. This will allow the company to maximize the customers understanding of the products on offer and the features they represent.
In this essay, the author
- Explains that nike's biggest strength is its ability to reach a level of buyer engagement by giving the consumer the sense that the brand empowers them.
- Explains that nike has well-known athletes and celebrities who promote the brand by wearing nike branded clothes from head to toe.
- Opines that nike is exploitative and greedy due to its strong brand, which allows them to produce large levels of profits that can be seen as unethical.
- Explains that nike's biggest strength is its ability to reach a level of buyer engagement by giving the consumer the sense that the brand empowers them.
- Explains that nike has well-known athletes and celebrities who promote the brand by wearing nike branded clothes from head to toe.
- Opines that nike is exploitative and greedy due to its strong brand, which allows them to produce large levels of profits that can be seen as unethical.
- Explains that raw materials needed to manufacture nike include cotton, leather, and rubber are highly available in the market. suppliers need to rely on companies like nike and adidas to bring in profit, making supplier power low.
- Explains that rivalry is the strongest force that can impact nike. they are challenged with intense competition in quality of their products and technology, as well as pricing, the kind of endorsements they get, and production and distribution.
- Explains that nike's business strategy is distinction in products strategy, which gives the company an edge to raise its profits from sales of distinctive products.
- Explains that bill bowerman and phil knight started nike inc. in 1971, formally known as blue ribbon sports.
- Explains that nike, inc. pioneered the design, development, marketing and retail of a wide range of athletic footwear, equipment, apparels and accessory products.
- Opines that nike's online presence will be important to its future sales. nike could sponsor running events to gain non-competitive consumers who enjoy fitness and running as a hobby.
- Explains that nike's greatest threat is unavoidable competition from other sports brands, such as adidas. the decline in the indian rupee shows how nike can benefit from drops in foreign currencies.
- Explains porter's five forces of competition and how it helps companies understand their strengths, weaknesses, opportunities, and veer from making the wrong decisions.
- Explains that companies in the footwear industry are impacted by a range of factors, such as large market environment and fashion trends within particular footwear categories. strong brand appreciation is another factor to consider.
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- Nike Business Strategy Essayanalytical essayNike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and
In this essay, the author
- Explains that nike is a multi-national and fortune 500 company based in the united states.
- Explains that nike is the leader of the worlds manufacturing of shoe making and controls over twenty percent of us athletic shoe market.
- Explains that nike's strengths are built off strong banding and name recognition. they are financially strong and have strong international sales.
- Explains that nike is a multi-national and fortune 500 company based in the united states.
- Explains that nike is the leader of the worlds manufacturing of shoe making and controls over twenty percent of us athletic shoe market.
- Explains that nike's strengths are built off strong banding and name recognition. they are financially strong and have strong international sales.
- Explains that nike makes most of its profit in footwear; they have plenty of other products that keep them as valuable competitors in the market.
- Explains that developing new and innovative products is the main focus to gain new opportunities in the market. focus on other product lines such as sunglasses and jewelry, it can have big price tags but will net high profits and expand its demographic.
- Explains that there are strong competitors in the industry such as adidas and puma. manufacturing cost could rise and lower overnight especially using foreign production.
- Analyzes how nike's creative product design and innovative technological developments is what separates them from other competitors.
- Explains that nike's core values rely on performance, authenticity, and sustainability. the company has a strong financial position and empowerment of the top management.
- Explains that nike has a large economy of scale and is able to retain performance advantage and control costs over emerging competitors.
- Explains that nike, adidas, reebok and under armor have grown immensely over the last two decades. the market growth rate is low due to the high market penetration from the few competitor firms.
- Explains that there are several substitutes of athletic shoes, but the threat is low because nike has unique products and functions.
- Explains that nike's supply or supplier can affect nike through the availability of raw materials, such as rubber, foam, and cotton.
- Explains that nike, adidas, puma, and reebok have similar products and quality. consumers are price sensitive when it comes to buying. brand loyalty and nike's continuous service is what allows consumers to stay loyal.
- Analyzes porter's five force model to compare industry competitors, and nike to the competition. many companies have tried to compete, but none have come close.
- Explains that nike is targeting new markets by expanding on to certain types of sports such as women's sports in soccer, to extreme sports and even racecar driving.
- Explains that nike is a big company with many opportunities in developing geographies such as china, central and eastern europe and other emerging markets.
- Explains income statement, balance sheet, cash flow statement and owner's equity statements.
- Predicts that the company will face cash flow problems in the upcoming period due to the inconsistent increase and decrease in cash flows from operating activities over the last five years.
- Explains that bill bowerman and philip knight founded nike in 1972. they wanted to show the world that every body is an athlete and prove that transforming technology through shoes and apparel can go to great lengths.
- Cites rowland, christine, and panmore institute's "nike inc. five forces analysis (porter’s model).
- Explains that a mission and vision statement are what nike is doing and what its main objective is, and the company's growth through innovation and leadership is how they see themselves.
- Explains that nike's history began in 1964 when bill bowerman and partner philip h. knight started the company as blue ribbon sports.
- Opines that there are plenty of opportunities for new competition in the market, but competing against a huge company like nike, it is almost impossible to be major threat to them.
- Explains that nike has entreated merger and acquisition strategies when the right moments appeared. nike only targets alliances with firms that are related to their existing markets.
- Explains that total revenue of the company has increased from $25,313,000 in 2013 to $27,799,000 in 2014 to $30,601,000 in 2015 and finally $34,350,000 in 2017.
- Explains that nike's financial performance has pleased investors, who now see a company where earnings are less volatile and less fad-driven, yet still growing rapidly enough to gain lots of profit.
- Recommends that nike concentrate on creating more of an impact to their international expansion. nike could build a stronger brand by taking advantage of certain events like the olympics and the world cup.
- Cites press, st. james, the motley fool, seth jayson, todd campbell, and seasonal investor database.
- Analyzes how nike's marketing mix and 4 ps of nike make up a significant portion of the overall footwear market.
5600 wordsRead More - Nike Case Study Essayanalytical essayThe creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
In this essay, the author
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike didn't have any responsibility to supervise their supply chain, which led to nike losing 50% of its stock value. nike's scheme was to subcontract the work to manufacturers and sneak through the system to come out with more money.
- Analyzes how nike earned its rights back after the 1980's corporate social responsibility epidemic, where thousands of children were used for labor in the manufacturing process, and environmental issues.
1090 wordsRead More - The Athletic Footwear Industry: Nikeexplanatory essayThis is because there is more than one substitute in the industry which implies that there are many sellers of these products both regionally and globally. Large competitors such as Reebok and Addidas set a range of pricing for the shoes, apparel, and equipment so if Nike raises its prices above the current limits, it is likely that customers will turn to competitors as they look for places where they can get more for their money. This is primarily because of the high demand elasticity. On the other hand, dropping prices is not enough for the available supply as consumers may start to worry about the low price offered for the products since low prices are often associated with low quality items. Also, it is imperative to note that revenue affects price elasticity. Since there is significantly high competition for Nike, prices need to be set to be competitive which limits profits to the price level that the buyers are willing to
In this essay, the author
- Explains that nike has a high demand for products purchased by millennials due to several factors, including quality and affordability of the products.
- Explains the law of supply, which refers to the relationship between quantity of product supplied and price of the products. nike has been striving to meet the demand for its fashionable athletic footwear and apparel.
- Explains that nike's international sneaker market has grown by approximately 40% since 2014 to an estimated $55 billion. millennials alone are driving the market as they spent approximately $21 billion on footwear in 2014.
- Explains that nike has a high demand for products purchased by millennials due to several factors, including quality and affordability of the products.
- Explains the law of supply, which refers to the relationship between quantity of product supplied and price of the products. nike has been striving to meet the demand for its fashionable athletic footwear and apparel.
- Explains that nike's international sneaker market has grown by approximately 40% since 2014 to an estimated $55 billion. millennials alone are driving the market as they spent approximately $21 billion on footwear in 2014.
- Explains that there is high price elasticity demand because there are more than one substitute in the industry.
1100 wordsRead More - Nike's Branding Imageanalytical essayNike's name within the athletic footwear buy and sell grew by the huge number of reviews either athletes or shoppers. Nike rema...
In this essay, the author
- Explains that nike has been flourishing in building awareness. the 'swooshification of the world' image has appeared on shoes, hats, billboards and association football balls.
- Analyzes how nike has returned to the "mind" and "heart" of its customers by creating joga.com, a societal set of connections website for football fans.
- Explains that branding is a big role in any company to succeed in the industry and be competitive with the others.
- Explains that nike has been flourishing in building awareness. the 'swooshification of the world' image has appeared on shoes, hats, billboards and association football balls.
- Analyzes how nike has returned to the "mind" and "heart" of its customers by creating joga.com, a societal set of connections website for football fans.
- Explains that branding is a big role in any company to succeed in the industry and be competitive with the others.
- Explains that bruce, m. k. h. m, and a. j. hill, "fashion brand preferences among young consumers."
- Analyzes pope, n., "consumption values, sponsorship awareness, brand and product use." journal of product & brand management.
- Explains underwood, r., et al. building service brands via social identity: lessons from the sports marketplace.
- Describes valkenburg, p. m., and buijzen's findings.
- Explains that nike, the popular manufacturer of footwear and sport wear, has become a famous trademark as mcdonald's, coca-cola and pepsi.
- Explains that nike's name within the athletic footwear trade grew by the distribution of affirmative reviews by everyone shoppers and athletes.
1065 wordsRead More - Strategic Analysis Of Nikeopinion essayOur primary product focus is athletic footwear designed for specific-sport and/or leisure use(s). We also sell athletic apparel carrying the same trademarks and brand names as many of our footwear lines. Among our newer product offerings, we sell a line of performance equipment under the Nike brand name that includes sport balls, timepieces, eyewear, skates, bats, and other equipment designed for sports activities. In addition, we utilize the following wholly-owned subsidiaries to sell additional sports-related merchandise and raw materials: Cole Haan Holdings Inc., Nike Team Sports, Inc., Nike IHM, Inc., and Bauer Nike Hockey Inc. Our most popular product categories include the following:
In this essay, the author
- Illustrates how nike inc. achieved 300% revenue growth over a 10-year period, rising from 1990 sales of $2.235 billion.
- Explains that although revenues declined in 1999, net income increased by 13% over the prior year. sharp decreases in 1998 and 1999 were due to restructuring charges.
- Explains that phillip h. knight, chairman and chief executive officer, is the driving force behind nike's success since its inception in 1964.
- Illustrates how nike inc. achieved 300% revenue growth over a 10-year period, rising from 1990 sales of $2.235 billion.
- Explains that although revenues declined in 1999, net income increased by 13% over the prior year. sharp decreases in 1998 and 1999 were due to restructuring charges.
- Explains that phillip h. knight, chairman and chief executive officer, is the driving force behind nike's success since its inception in 1964.
- Compares reebok's products with nike, and explains that their financial position has been slipping for a number of years.
- Explains that nike inc. was founded in 1962 by bill bowerman and phil knight as a partnership under the name blue ribbon sports.
- Opines that the greatest challenge in 2000 will be to maintain operational and financial initiatives we worked so hard to implement in 1998 and 1999.
- Describes how bowerman and knight founded nike inc. as blue ribbon sports in 1962.
1544 wordsRead More - Nike Analysiscomparative essayWe recommend that Nike produce a shoe that not only exceeds the technological capabilities of the Adidas One shoe, but also offers a more affordable approach to high tech footwear. Currently it is estimated that serious runners buy an average of 3 to 4 pairs of shoes per year. At 250 dollars ...
In this essay, the author
- Explains that nike has grown from a small fledgling shoe retailer into 'world-wide corporate giant'. nike's key strategic challenges include increased competition from adidas with their technological shoe, the adidas one.
- Recommends nike develop a shoe that will compete with the new, technologically advanced adidas one running shoe.
- Recommends nike produce a shoe that exceeds the technological capabilities of the adidas one shoe, and offers an affordable approach to high tech footwear.
- Explains that nike has grown from a small fledgling shoe retailer into 'world-wide corporate giant'. nike's key strategic challenges include increased competition from adidas with their technological shoe, the adidas one.
- Recommends nike develop a shoe that will compete with the new, technologically advanced adidas one running shoe.
- Recommends nike produce a shoe that exceeds the technological capabilities of the adidas one shoe, and offers an affordable approach to high tech footwear.
- Explains the steps nike must take in order to create the new running shoe.
- Recommends nike make an aggressive move into the extreme sports market. espn holds summer and winter x-games each year to cater to the youth culture.
- Recommends that nike move to gain a portion of the market for extreme sports by budgeting expenses related to sponsorship, advertisement, endorsements, and products for the new market.
- Explains how nike can ensure a smooth transition for both management and employees by using the following steps.
- Explains that training and educational opportunities help employees learn the new behaviors needed to implement the vision. the fourth step is institutionalizing or refreezing new approaches.
- Recommends nike use the five steps for planned change to help implement nike's recommendations of creating a new technological running shoe and entering the extreme sports market.
1775 wordsRead More - Financing the Enterprise: Nikeexplanatory essayNike is a major power structure in the global economy, a financial land marketing powerhouse. On every level, they practice diversity, they are socially responsible, and Nike gives back to those who are less fortunate. Nike seems to keep improving on every level of business there innovative and never seem to stop looking for new ideas to keep the consumer excited waiting to see what next. Financially Nike has come from nothing five hundred dollars and an idea. This is what America is made of entrepreneurial-minded individual, which believes in an idea and make it come true with just a few dollars.
In this essay, the author
- Explains how nike has financed their ideas from the beginning with almost nothing. their subsidiaries are converse and hurley international llc.
- Explains nike's financial position, which is strong and grew from a five hundred dollar idea to the billion dollar industry.
- Explains that nike believes in keeping cost effectives product and sustainability human resources is major factor in financing operation nike sales on the open market and their first quarter earnings are in the billion.
- Explains how nike has financed their ideas from the beginning with almost nothing. their subsidiaries are converse and hurley international llc.
- Explains nike's financial position, which is strong and grew from a five hundred dollar idea to the billion dollar industry.
- Explains that nike believes in keeping cost effectives product and sustainability human resources is major factor in financing operation nike sales on the open market and their first quarter earnings are in the billion.
- Explains that nike's three main product lines are made by 600 contract factories that employ more than 800,000 workers in 46 countries around the world.
- Explains that nike accepts all types of currency from, check, credit card as most businesses use a complex check system to make sure check are good and other form of payment are not faked.
- Explains how nike, inc. invests in communities through cash, product, and in-kind contributions. nike believes in the power of human potential.
- Explains that nike's strengths come from idea developments from nike consumers and sport figures.
- Opines that nike should bring manufacturing back to america so we can build a stronger economy in america.
- Opines that nike has plenty of opportunities by staying versatile and creating other product. nike golf plays a significant role in nikes future growth plans.
- Opines that nike is a major power structure in the global economy, socially responsible, and gives back to those who are less fortunate.
1342 wordsRead More - Nike Company Analysisexplanatory essay...st people would buy Nike products during sales when the products are sold at a cheaper price or during sports related events, such as the FIFA World Cup every four years, when there is a “sports fever”. They look for performance and design in the products and also whether or not it is “value for money”. Nike also tries to attract people of different user status to buy their products. Nike attracts ex-users to use their products again by showing that they provide superior customer value when compared to other competitors, potential users and first-time users are attracted by the benefits that the product can offer them. Nike retain their hard core loyals by offering premium quality products with unique designs to allow consumers to stand-out, soft core loyals are captured by providing products at cheaper price as compared to similar products offered by competitors.
In this essay, the author
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Explains nike aims to sell sports apparels of premium build quality to every athlete in the world.
- Explains that nike is leading the market with 53% of the total market share, followed by adidas with 34%. reebok and puma control only 13%.
- Explains that nike segments their market primarily by regions, such as australasia, north america, asia pacific, latin america and eastern europe.
- Analyzes how nike attracts ex-users to use their products again by showing superior customer value when compared to other competitors. nike retains their hard core loyals by offering premium quality products with unique designs.
- Explains that blue ribbon sports was founded in 1964 as a distributor of tiger running shoes from onitsuka co., japan, by bill bowerman and phil knight.
- Explains that nike is the world's leading innovator in athlete footwear, apparel, equipment and accessories. the company has acquired sponsorships with many famous athletes from a wide range of sports.
- Explains that nike aims to be a sustainable company by abide by all environmental, safety, and health laws and regulations. nike seeks to increase their revenue through various strategies such as capturing customers’ attention through creative advertisements and innovative technologies.
- Explains that nike's innovative product designs and effective marketing strategies have allowed them to stand out among the many brands in the industry.
- Explains that the marketing environment is constantly changing, so it is essential to identify current and potential future trends. nike's strengths include a strong brand name, innovative products, and strong management.
1521 wordsRead More - Nike's Brand Development Effortsexplanatory essayHistorically, Nike engineered and manufactured the sports shoes for athletes to compete and train in. The company's marketing strategies was aimed to sport shoes segment of market that in short period made products so attractive and desirable that they became a must have accessory to the large number of American people. The Nike popularity rapidly grew around the world. The people who would not take part in sport activities on regular basis choose to wear NIKE as company grew in to being part of...
In this essay, the author
- Analyzes how nike's success in the footwear, apparel, and accessory markets is linked with marketing branding concept.
- Explains how the swoosh symbol helped nike establish as market leader in the sports equipment market.
- Explains how nike appealed to a wide range of customers with its latest marketing campaigns. brand extension is the use of established brands in new service and product categories.
- Analyzes how nike's success in the footwear, apparel, and accessory markets is linked with marketing branding concept.
- Explains how the swoosh symbol helped nike establish as market leader in the sports equipment market.
- Explains how nike appealed to a wide range of customers with its latest marketing campaigns. brand extension is the use of established brands in new service and product categories.
- Explains that brand extension can damage the core brand reputation and even reduce brand equity that can be catastrophic for the future of the business.
- States that brand equity is a set of associations and behaviours on the part of brand consumers, channel members and parent corporation.
- Explains that a positive customer-based equity is likely to result in high customer royalty and low price sensitivity.
- Explains that nike's achievements in product development can be identified as constant battle for customer loyalty and positive customer equity creation. new product range stimulates product promotion activities that communicate corporate responsibility massages and let customers know their stance on environmental issues.
- Explains how nike developed a unique position in the marketplace through brand names, image, design, guarantees, packaging, and delivery.
- Explains that nike's main business activity is the design, development, and worldwide marketing of high quality athletic footwear, apparel, accessory products and equipment.
2189 wordsRead More - Nike Eyeglasses Research Paperexplanatory essayThe organization Nike began on the fact that everybody is naturally a sports athlete and all sorts of they need to do is prove it privately. The organization was co-founded in 1972 by Bill Bowerman who summarized the idea using the famous words, "For those who have an appearance you're an Athlete" and Phil Dark night. Nike has constantly elevated its standing using the world and utilized high-finish sports celebs to promote their type of apparel. They're most well-known for his or her popular type of sports footwear. However, Nike eyeglasses is continuing to grow quickly in recognition too during the last couple of decades.
In this essay, the author
- Explains that nike began on the fact that everybody is naturally a sports athlete and all they need to do is prove it privately. the organization was co-founded in 1972 by bill bowerman and phil dark night.
- Explains that nike eyeglasses are high-finish and targeted toward performance. their shades are crafted with hardcore sports athletes in mind and the detail within their design demonstrates this.
- Explains that nike frames are perfect for the active and energetic person, whose glasses will likely receive frequent knocks and falls.
- Explains that nike began on the fact that everybody is naturally a sports athlete and all they need to do is prove it privately. the organization was co-founded in 1972 by bill bowerman and phil dark night.
- Explains that nike eyeglasses are high-finish and targeted toward performance. their shades are crafted with hardcore sports athletes in mind and the detail within their design demonstrates this.
- Explains that nike frames are perfect for the active and energetic person, whose glasses will likely receive frequent knocks and falls.
396 wordsRead More - Case Study Of Nike Sports Shoesexplanatory essayNike American Sportswear generated revenue of 7495 million US dollars in 2014, which was almost double of 2009 revenue of Nike Sportswear (Statista, 2015).The sales of (Athletic) Sportswear of Nike 90 million US dollars, however, the sale of Adidas Sportswear (Competitor of Nike) was 25 million US dollars, which was not even one third of Nike Sportswear sales (Statista, 2015).Nonetheless, the return on assets and equity are 13.41% and 26.43% respectively (Yahoo Finanace, 2015).
In this essay, the author
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Explains that the aim of this project is to highlight the product by considering the objectives of marketing and communication.
- Explains that the project concentrates on the nike sports shoe, which is one of the most significant shoe manufacturing company worldwide.
- Opines that their influence on nike's product is the company commitment. they believe that before introducing a product in the market, the various segments of marketing department do extensive research to fulfil the marketing and communication objectives.
- Opines that almost every individual would like to associate with nike’s sports shoes because it is comfortable to wear and are light weight. youth are the main target audience of nike.
- Explains that nike's communication is built on a strong principle that by selling sportswear, it will satisfy consumers and respect the emotions of customers.
- Opines that nike is one of the top brands in sports shoe company due to innovation tactics, marketing and communication objectives.
- Explains that top players from the baseball league suffered from calf injuries. rollins and victorino claimed that the issue might be with the cleats in the nike shoes.
- Explains that nike's global procurement team is responsible for selecting and contracting eligible suppliers. nike american sportswear generated revenue of 7495 million us dollars in 2014.
- Explains that nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience.
1059 wordsRead More - Current Event Summary Reportanalytical essayNIKE, Inc., along with its subsidiaries sells athletic footwear, apparel, equipment, and accessories for men, women, and kids worldwide. The company offers products in many different categories, some of which include basketball,
In this essay, the author
- Analyzes how nike beats expected earnings by a landslide. it was founded in 1964 as blue ribbon sports, by bill bowerman and phil knight.
- Explains that nike, inc., along with its subsidiaries sells athletic footwear, apparel, equipment, and accessories for men and women worldwide. converse has been in existence since 1908.
- Explains that nike trades under the nke ticker and is traded on the new york stock exchange. its industry is textile, which includes apparel, footwear, and accessories.
- Analyzes how nike beats expected earnings by a landslide. it was founded in 1964 as blue ribbon sports, by bill bowerman and phil knight.
- Explains that nike, inc., along with its subsidiaries sells athletic footwear, apparel, equipment, and accessories for men and women worldwide. converse has been in existence since 1908.
- Explains that nike trades under the nke ticker and is traded on the new york stock exchange. its industry is textile, which includes apparel, footwear, and accessories.
- Analyzes how nike's stock price has been increasing every year and will just keep on rising. nike recently announced its earnings for the 4qfy15 on june 25, 2015 and its results beat market expectations by a huge margin.
- Compares nike brand, jordan, hurley, and converse's domestic sales in the united states for fiscal 2015 and 2014.
- Compares the number of u.s. retail stores controlled and owned by nike. nike brand, jordan and converse's international overseas sales accounted for 54% of total revenues, compared with 55% for fiscal 2013.
- Explains that nike and converse's business goes directly from nike to the customer, with their own brick and mortar stores. they also operate retail stores internationally, outside the united states.
- Explains that nike is the largest seller of athletic footwear, apparel, and equipment in the world. its three main competitors for the sneaker industry are under armor (ua), adidas (addyy) and skechers (skx).
- Analyzes how nike beat under armour in its attempt to sign kevin durant, the 2014 nba mvp, and introduced the lebron 12 basketball sneaker.
- Explains that nike competes internationally with v.f. corp., lululemon athletica, and uniqlo, which creates significant risk factors for nike's operations.
- Compares nike's class b common stock, the standard & poor’s 500 stock index, and the dow jones u.s. footwear index.
- Explains that nike announced its earnings for the first quarter in fiscal year 2016. the projected eps was $1.19 and projected revenue was $8.22 billion. wall street analysts say that sales were boosted by its basketball and casual running footwear.
- Explains nike's pledge to use 100% renewable energy by 2025, which raises environmental awareness and helps the environment. flyknit technology reduces production waste and colordry, a waterless dyeing technology.
- Opines that nike's past revenue and earnings point to a future increase in stock price. it is almost guaranteed to grow, as shown by historical trends.
1277 wordsRead More - Rhetorical Analysis Of Nikeopinion essayOne thing I like about Nike is how accessible it is. You can find Nike products just about anywhere such as Nike outlets, Dicks Sporting Goods, Khols, Macy and other big department stores, as well as online. Some companies don’t make it as easy to find and buy their products which can be a struggle. I hate when I’m in need of a certain product but companies limit their access, and I can’t get what I need when I need it. Nike makes it easy to find and buy their products at any
In this essay, the author
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Explains that they like nike's unique style and the excellent quality of their products. they say they've never had fading, cheap fabric, or cheaply made materials.
- Opines that nike's advertising is inspiring and motivational, and the nike slogan 'just do it' plastered on so many products inspires others to get out and ‘just do it’ no hesitation.
- Opines that nike makes it easy to find and buy their products at any time.
- Explains that they love to wear nike apparel and match brands throughout their wardrobe making them want to buy more and have a variety of nike products, but it can be costly and limits the number of items they purchase at nike stores.
- Opines that nike's overpriced products are a disgrace, and that they never have coupons to reduce their costs and have better deals.
905 wordsRead More - Nike Assignmentexplanatory essayNike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
In this essay, the author
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike sells sports-inspired lifestyle apparel, such as bags, sports balls, protective equipment, gloves, bats, eyewear, and many more.
- Explains that nike's main target is to market the shoes for males and females. the competitive market of nike has increased.
- Explains that the most of the customers of nike are located on the net. the main objective of marketing is remaining net tv and magazines.
- Explains that nike has several competitors, including reebok, adidas, and puma. nike and adidas are famous in footwear and accessories.
- Explains that the competitor of nike is located in european, because adidas is mainly focus on european market.
- Explains that an entrepreneur makes his business by putting the resources such as land, labour and capital as well as adding all his ideas his brand name to achieve success as a true businessman.
- Explains that the input as land or building will not change whether the supply or demand of the product is increasing or decreasing. nike company has their plant in asia (indonesia).
- Explains that nike have chief executive officers who maintain all the operational activities in the firm and the salary to pay them will not change as according to the demand of the product they are fixed.
- Explains that the equipment used to make the shoes, sports products, will remain the same in all the quantities so they will not vary according to the output.
- Opines that if more quantity is supplied, more money will be needed to produce more products.
- Explains that rubber is a very important factor of the shoe's production. if the quantity demanded for the products is increasing, we need more rubber to make the sole.
- Opines that the equipment or machines we are using in the production process always needs cares in terms of the fuel or oil.
- Explains that work force is the main factor in the manufacturing process. to produce apparel, equipment, and shoes that are demand of the modern era a firm (nike) has workers.
- Explains that the global economy has positive and negative consequences on nike.
- Explains that nike exports its product to other countries and imports nike products from different countries.
- Opines that nike is the world's number one company. it is rooted in the competition and dominates its competitors. inflation, unemployment, and interest rates are part of every business.
- Explains that nike is a highly competitive and mature market where the top four manufactures hold over 70% of the market share.
- Explains fixed cost, which is fixed and does not change according to the level of production. salaries, rent, and insurance are examples of fixed costs. variable cost is the cost that varies with inputs.
- Explains that the long run is defined as the time period necessary to allow all the inputs to be varied. nike has different factors of the products such as land, rubber, oil, labour, designs and expert’s equipment and the sales man.
- Explains that nike has salesman in retail stores of six continents of the world and if the quantity of demand company’s product is increasing, it has to hire more sales man to provide quality services to their customers.
- Explains that political stability includes political inclination of political parties, influence of party and personal interest on politicians, and so on.
- Explains that high unemployment rate would decrease the costumer's expenditures, and that recession would be the great threat for nike.
- Concludes that a 10% depreciation of us dollar has made imported indian shoes cheaper for u.s consumers, while appreciation of rupees has developed the competitiveness of indian nike company's exports.
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