NIKE

Air zoom Yorker shoes were made for the cricket recently by the Nike’s and they. recently they made new products such as Nike NYX, Nike 6.0 which were aimed for the skateboarders. The headquarter of the Nike is located Washington county, united states. They have employed almost 70 thousand employees Including full time and part timers throughout the world in 2016 and their earnings increased to 32 billion dollars in the following year. In the united states of America almost 1.9 million were spent for the advertisement alone and as an outcome Nike was still on the list of one of the most trending brand for both men and women worldwide.

Nike, one of the largest athletic companies in the world, has been making a historical impact in the world of sports for over 50 years. The Mission of Nike is simple, "to bring inspiration and innovation to every athlete in the world." Bill Bowerman, co-founder of Nike, realized the incredible possibilities for human potential in sports. He understood that any person that has a body is an athlete and with that philosophy he started not just one of the biggest sports companies in the world, but also one of the most influential. Today Nike employs over 35,000 people across six continents and operates in over 160 countries.

The company was now a public corporation. It wasn’t until 1999 when Nike suffered a great loss. It was the Death of co-founder William “Bill” Bowerman at the age of 88. The company Nike continues to grow opening stores worldwide. From just having two men trying to create better and lighter running shoes for their athletes at the University of Oregon, they created a multi-billion dollar company that has taken the world by storm with their innovative and well thought out products.

Nike also made a huge investment in keeping its sponsorship of Lance Armstrong throughout his battle with cancer. In return Lance sponsored/advertised their products through his record seven straight Tour de France championships (Nike, inc., 2012). Today, Nike continues to find great success. They are innovating the way apparel and footwear are utilized in almost every sport. “Even through the recent hard economic times, Nike has continued to increase their revenue target, aiming for a fiscal revenue of $28-30 billion” (Nike, inc., 2012).

Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the dominant power in the sports industry and is usually the athelets’ top choice when it comes to sports apparel.

Additionally in 1980, Greek deity became in a public listed company, gap with the sale of two million shares of ordinary shares. NIKE’S BRANDING IMAGE: Nike's name within the athletic footwear buy and sell grew by the huge number of reviews either athletes or shoppers. Nike rema... ... middle of paper ... ...ract them. (REFERENCES)  Bruce, M. K. H. M. and A. J. Hill (1998). "Fashion brand preferences among young consumers."

Introduction Nike, Inc. is a sporting goods and apparel company founded by Bill Bowerman and Phil Knight in 1972. Nike, being a world-wide phenomenon, has “more than 35,000 employees across six continents and in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people” (Nike, Inc.). All this is done to help Nike fulfill their goal to “carry on [Bill Bowerman’s] legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders” (Nike, Inc.). Ultimately, Nike hopes to fulfill their mission statement: “to bring inspiration and innovation to every athlete in the world” (Nike, Inc.) and they define an athlete as anyone who has a body.

Nike is undisputed leader in sports-oriented street wear. “Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making Nike the world's #89 advertiser (http://www.mind-advertising.com/us/nike_us.htm).” Nike has been using the same logo ever since they established the famous swoosh. The swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess Nike. Caroline Davidson was a student at Portland State University in advertising.

Nike's History and Marketing Every box of Nike shoes states, “engineered and built to the exact specifications for championship athletes around the world.” Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. Nike “head honcho” Phil Knight wants to keep it that way, too. In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced the city of Beaverton, Oregon to the world of Nike.

That same day, he registered a shoe that included the now famous Adidas 3-Stripes symbol. Over the next twenty years, the Adidas brand grew as a staple in the athletic community. Adidas made a name for itself by associating itself with notable athletic figures and events. One example is the Franz Beckenbauer tracksuit model in 1967. In addition to associating itself with famous athletes, Adidas aligned itself with highly visible sporting events.