My essay

Animal Farm by George Orwell portrays a farm in which the animals are deprived of their freedom and equality. Soon, they rebel against their cruel and heartless leader, Mr. Jones, and achieve victory by taking over the vast farm and governing it single handedly. However, the farm does not turn out to be how the animals had expected it. They are treated the same or even worse than they had been in Jones’ time since the cruel leaders, the pigs, have misguided them with their propaganda techniques. At last, the animals’ quest for freedom and equality is in vain due to the harsh and cunning actions of the pigs such as their clever usage of propaganda techniques. The ruthless leaders of the farm, the pigs, use several propaganda techniques such as testimonial, card stacking, and name calling to help keep the innocent animals in line.

Primarily, one helpful propaganda technique that is used in this classic novel is testimonial. The propaganda technique, “testimonial”, is when a reputable person endorses or says something which might leave a positive influence on somebody or something else. In Animal Farm, testimonial is used through the hard working, innocent, and gullible horse, Boxer. Orwell states, “Boxer was the admiration for everybody”(Orwell 29). Clearly, if he is the role model and admiration for everybody, they would trust him blindly. However, is too much trust on a person that is misguided so easily beneficial? Having a simple mindset, Boxer made two maxims his solution to every obstacle, problem, or difficulty. These maxims cause great damage because since Boxer, the admiration for every working animal on the farm, blindingly trusts everything Napoleon or Squealer say, the other animals would follow. Orwell states, “A...

... middle of paper ...

...ningly, the pigs use name calling at Snowball and Mr. Jones so that the farm can maintain success by keeping the other oblivious animals in the dark, and so that no animal can think about questioning their decisions.

Propaganda Techniques play a major role in the plot of Animal Farm. If they were not evident throughout the book, the pigs would have never been successful in deceiving the animals thus there would be no conflict. The use of Propaganda Techniques show how a couple of words or sentences can so easily deceive or change an audience’s perspective. To conclude, by including these propaganda techniques, George Orwell is attempting to communicate to the audience that just a couple of actions and sentences prevents the animals from stopping the downfall of this farm, so you should not make decisions rapidly because they may lead to severe ramifications.