What I discovered about myself, is that I have a personality type of a “protagonist”. The “Protagonist” basically describes myself adequately, as they find it easy to communicate with others, natural born leaders, and are full of charisma. All of those characteristics tie in to the type of skill and job that I soon want to be possessed in. That job and skill lies in the Marketing field. My attraction draws to this specific job because I am an outgoing person, persuasive, and use my creativity to the best of my ability. I have always questioned the things people do, such as “Why do people purchase they things they do?” and “What inspires and influence consumer purchase behaviors?”. All of this falls under Marketing, which plan programs to generate …show more content…
The tasks listed, reflects my passion for Marketing, as I can see myself working for a business and operating my creativity for their advertising ideas and persuading the consumer base that our product and/ or service is what they should be interested in. To many, Marketing Managers evaluate the demand for products and services that their organization and its competitors offer, but it’s more than that, Marketing goes beyond its pictures, viral videos and branding, you have to embrace and take advantage of technology to be effective and make the most money.
What is required to become a Marketing Manager? What are the skills? What is the mindset you should have? Those are the type of questions you approach when you decide you want to put your expertise to work. Typically, all you need to become a Marketing Manager is a Bachelor 's Degree, furthermore, many people go above that and get a Master’s Degree. The courses that are taken under this degree might include business law, economics, finance, statistics, and computer science. Important qualities, which are the skills they possess, include analytical,
…show more content…
The most common one I noticed, is that some companies avoid having a marketing plan. In order to compete, you have to have a marketing plan to present your organization to the market. The absence of the marketing plan, creates a weak advertising campaign to deliver to the target audience. Some companies think they already know what their customers want, that is a misconception itself, and companies should beware not to follow that route. Businesses should do customer research to take an approach on what their customers really want and why they choose to buy from them. Also another misconception is, businesses feel they need not to be on social media. Social media is the basis nowadays for advertising and marketing your product and services, and matter of fact, the addition of social media to your company gains you more customers. Your social media outlet is an easy way for the business to see what they customers want, how they feel about you, what they expect from the future products and services, and they can give you feedback. In Marketing, you have to be careful of misreads. You can announce the addition of a new product line and not realize that your customers were happy with the product that you’ve been producing and they have been buying for years. Marketing tests your ability to analyze and make the right creative
(A) Marketing- the management process through which goods and services move from concept to the customer. The main purpose is to increase sales of the project and profits of the company.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
I feel that if a business does not fully understand all that they need to do in the marketing field, they will become behind all of the other businesses in that same market because they will not have enough exposure to keep up with the competition. Additionally, if a company does not understand all of the necessary marketing techniques, they will not be able to gain enough profit to continue their business, which would ultimately lead to the failure of the business. Additionally, marketing is very important because without marketing, many of the successful franchises and large corporations we know today would not have been so successful because they would not have become so popular with not only people nationally, but internationally due to the exposure provided by their marketing agents. In closing, marketing can be the fine line between the success or failure of a business, and whether or not the company franchises or stays
1. What are the five basic things (read: marketing techniques, not going out for coffee, shmoozing around the water fountain, etc.) a Marketing Manager does? Which of the five seems especially important to you? Why? How would you use this technique yourself? Give us three to four sentences on the subject.
In my eyes the biggest advantage of being a marketing manager is consistency and relationship building and expectations of your consumers. External influences are factors that a business may have little or no control over, such factors include: Economic, financial, social, legal and market influences (Solomon, Marshall, & Stuart, 2012). The consumer decision making process consists of five steps, which are need recognition, information search, evaluation of alternatives, purchase and post purchase behavior. These steps can be a guide for marketers to understand and communicate effectively to consumers. So as a marketing manager for Lexus, I would have to have the willingness to adapt to any external influence that can alter the company's ultimate
It is not secret that marketing plays one of the key roles of a successful business. As Phillip Kotler said: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Simply stated, marketing is everything you do to place your product or service in the hands of a potential customer.
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
Anybody that knows me knows that my passion and goals in life have to deal with fashion. If I could be anything in this world I would love to be a designer of some sort or at least be in the industry. When it comes to clothing and style it just comes easy one of the easiest things I’m good at. Fashion is an art form it allows you to express your view on style anyway you choose. And to me I feel like nobody has the right to judge that. Style hasn’t always come easy to be though just like everything else it takes time and practice it’s still a work in progress. When I look back to my middle school and early high school years I wonder deeply about my choices, middle school had to have been the worst. I was going through a colored jeans faze, I would wear bright yellow, honey mustard yellow, sky blue, purple, and pink. If somebody were to name a color I probably had jeans that color. It gets worse though because I would have the worst possible combination choice of shoes to go along with a matching bead necklace and bracelet set, followed by a grey or navy blue uniform shirt. It’s clear I had no idea what I was doing the best part is I was being myself and that’s all that matters. No matter how much I think my style has grown I’m only human and will look back and probably wonder why I wore the outfit I’m wearing sitting here writing this essay.
It involves the vital process of researching, promoting and offering products or services to a company’s target market. Marketing is an important business process where the company can inform, attract and convince people that its products or services are of value to them. Without Marketing, many businesses would be unable to exist or operate well in the market. They could offer the most amazing product or service in the market, but if nobody knows about its existence or understands its value, these companies are unable to make a single sale thus they may have to be out of
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders"(Kotler & Keller, p.4). According to these definitions, marketing needs to cover customers' necessities and at the same time sell products to increase future revenues. However, marketing is more extensive than just selling a product. Moreover, marketing activities are all activities associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
There are many different job descriptions when being a marketing manager that would want some to become one. Usually when someone is a marketing manager they are creative in many ways than one. “Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations
My role key responsibilities includes: Database & CRM Integrity, maintaining clients’ list information and identifying prospect market opportunities. Marketing & Event Co-ordination, I’m responsible in organizing and coordinating trade shows, seminars and company conferences that is beneficial and relevant for Advance. Development of marketing materials, to effective promote the Advance’s product and services my roles involves in doing graphics & design artwork including; brochures & product label design, preparation and design of catalogues, promotional flyer a...