Twitter promotes a product in real-time and brings customers in. Facebook Facebook profiles are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see.
B.) Analyze data to observe how social media is used in daily operations. C.) Understand the need for social media and the impact it poses. Results Studies have shown that social media offers a wide range of benefits for product promotion and this new method is here to stay. In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014).
“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.
 Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too. Thus it is an interactive medium where customers also participate and are the content creators. Thus social media marketing is being used by all types of industries ie B2C & B2B. (“The Infrastructure of Social Media”)
In our days everyone uses social media, it becomes a mainstream phenomenon. Users spend more and more time online. All this shows how new technology revolutionized lives of people, and advertising needs to react to these changes fast. Facebook is a consistently growing company that continuously adds new features to its platform and other companies can use the popularity of Facebook to reach their potential customers. It provides unique opportunities that didn’t exist before.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Social media: In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend.
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
But with the New Year rollicking ahead, video content is expected to witness substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine through social media in
This social content may be demarcated as what people make and share. Both big and small businesses must adapt to an ever-changing economy due to the vast, expensive operation cost they need to cover. In order for small businesses to achieve leverage in an economy, they must carry out social media to see success. Communal broadcasting is a way for consumers to effectively advertise a product free of charge and it is this aspect that is benefiting a company. Consumers will share with their network if the product gives them joy (Evans 26).