My Dad Is A Liar Rhetorical Analysis

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Aristotle influenced the study of argument by using three elements Pathos which is emotional appeals, logos referring to logic and ethos which Aristotle considered to be the most important because it attributes to credibility and, I Agree with him. Credibility is very important in any argument because it determines if the writer has goodwill and attributes to the audience interests and needs. In “My dad is a liar” is a very popular commercial in Hong Kong because they are meaningful and it aims to target families and parents. Unlike, the United States its advertisement incorporates mainly products that they are trying to sell but with no truthful presentation. The united states annual spends are million dollar ads in super bowls. One example …show more content…

In the heart breaking commercial in “my dad is a liar” it talks about parents sacrifice to give children a better life. One of the main reasons why MetLife is the leading markets is because they are worldwide and they have markets in Japan, America, pacific Asia, Middle East, and Latin America and their reputation in leading global provider. “My dad is a liar” advertisement is a great example of examining the three elements of argument. MetLife has a reputation in life insurance. The “I can do this” campaign purpose is to allow everyone to take action in safety. MetLife is a leading global provider in profits and employee benefit programs. MetLife insurance was founded in 1976, they are known for their contributions in community involvement. They have funded seventy million in stock programs to improve and have …show more content…

This story however has some downsides such as it will leave some people unsure about MetLife’s purpose in the little girls saying that her dad “lies about having a job” in the ad it clearly shows that he works. The small detail leaves many to wonder about the service. Making it ethos would pin point positive reactions and sale their product. MetLife over use of pathos could question many in their advertisement. It needs more clarity and more ethos in the advertisement. The video does show that they do a great job in grabbing the viewers’ attention through the little girl’s narrative. MetLife is however the light through the tunnel that many parents need to see when they are struggling to provide. The author does uses ethos to convince the audience that insurance can ensure your life and your child’s education. The advertisement is mainly pathos because its purpose is to get you to feel the pain. It wants its viewers to have a change of thought in life. This video was a reawakening to most of the family and parents. This video was the saddest video I have seen and it has the capacity to make you feel vulnerable. This video is very expressive and uses pathos to have a viewer’s reaction by getting them to see that they have options. The connection

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